Placecast

OverviewSuggest Edit

Placecast’s Data Management Platform (DMP) unlocks location data to create mobile advertising audiences for better targeting and effectiveness. Placecast was founded on the principle that location and time are powerful signals for understanding interest and intent on mobile. Placecast is an enterprise mobile DMP with deep expertise in location that delivers robust mobile audience segments for ad targeting. The platform aggregates location data with over a hundred other data sources, to build data-rich audience segments that can be targeted on mobile through Placecast’s demand side platform. The mobile DMP can be used as a stand alone service to build data rich audiences, or combined with our mobile Demand Side Platform (DSP) to execute mobile ad campaigns. We leverage a combination of first, second and third-party data sources to derive high-performing mobile ad segments, and provide analytics and insights about consumer behavior in the real world.
StateClosed
TypePrivate
Founded2005
HQSan Francisco, CA, US
Websiteplacecast.net
Employee Ratings3.7
Overall CultureF

Latest Updates

Employees (est.) (Apr 2018)41
Cybersecurity ratingAMore

Key People/Management at Placecast

Alistair Goodman

Alistair Goodman

CEO, Board of Directors
Will Peppo

Will Peppo

CFO
Daniel Parkes

Daniel Parkes

Co-Founder and Chief Technology Officer
Anne Bezancon

Anne Bezancon

Founder and President, Board of Directors
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Placecast Office Locations

Placecast has an office in San Francisco
San Francisco, CA, US (HQ)
165 Page St.
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Placecast Financials and Metrics

Summary Metrics

Founding Date

2005

Placecast total Funding

$8 m

Placecast latest funding size

$3 m

Time since last funding

12 years ago

Placecast investors

Placecast's latest funding round in March 2010 was reported to be $3 m. In total, Placecast has raised $8 m
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Placecast Cybersecurity Score

Cybersecurity ratingPremium dataset

A

96/100

SecurityScorecard logo

Placecast Online and Social Media Presence

Embed Graph

Placecast Company Culture

  • Overall Culture

    F

    46/100

  • CEO Rating

    F

    50/100

  • Compensation

    D

    55/100

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Placecast News and Updates

Location Based Marketing Services 2018 Global Market Key Players - Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy......

Location Based Marketing Services – Global Market Demand, Growth, Opportunities, Manufacturers, Analysis of Top Key Players and Forecast to 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Placecast Blogs

S2 E4: Putting the AI in Retail

AI has long been used as a tool to enhance and extend the in-store experience. But in the age of COVID, retailers have to find ways to keep store visits as short as possible, and in some cases eliminate them altogether. Fortunately, AI can help here, too. As retailers become more dependent on apps a…

Emodo is proud to share Ericsson values

We believe it’s important that we continue to echo and amplify this message from Ericsson CEO Börje Ekholm. The post Emodo is proud to share Ericsson values appeared first on Emodo.

S2 E3: How Algorithms Think

Jake Moskowitz and his guests explore algorithm training and the importance of good training data and practices in AI-powered marketing solutions. We might say an algorithm is good or bad, but in reality, an AI algorithm is either well-trained or not well-trained. Just like a dog. You don’t need to …

A Closer Look at Emodo’s Approach to Data and Privacy

Inaccurate and fraudulent data is a significant issue across the advertising industry. Inaccurate or fraudulent data causes wasted spending that impact the accuracy and effectiveness of both ad inventory and audience targeting in advertising campaigns. In fact, poor data quality is now one of the gr…

S2 E2: AI Bias – A Tale of Sheep & Field

Algorithms are often biased. In fact, it’s possible algorithms can’t be completely unbiased. There are two primary explanations for that: the way the algorithm is programmed and the data on which it’s trained. AI is ultimately biased because people program algorithms and select the data to train alg…

Emodo Recognized for AdTech Innovation with 2020 MarTech Breakthrough Award

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World We are thrilled to share that MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sale…
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Placecast Frequently Asked Questions

  • When was Placecast founded?

    Placecast was founded in 2005.

  • Who are Placecast key executives?

    Placecast's key executives are Alistair Goodman, Will Peppo and Daniel Parkes.

  • How many employees does Placecast have?

    Placecast has 41 employees.

  • Who are Placecast competitors?

    Competitors of Placecast include Eptonic, Surkus and In Loco.

  • Where is Placecast headquarters?

    Placecast headquarters is located at 165 Page St., San Francisco.

  • Where are Placecast offices?

    Placecast has an office in San Francisco.

  • How many offices does Placecast have?

    Placecast has 1 office.