Placecast

Placecast’s Data Management Platform (DMP) unlocks location data to create mobile advertising audiences for better targeting and effectiveness. Placecast was founded on the principle that location and time are powerful signals for understanding interest and intent on mobile. Placecast is an enterprise mobile DMP with deep expertise in location that delivers robust mobile audience segments for ad targeting. The platform aggregates location data with over a hundred other data sources, to build data-rich audience segments that can be targeted on mobile through Placecast’s demand side platform. The mobile DMP can be used as a stand alone service to build data rich audiences, or combined with our mobile Demand Side Platform (DSP) to execute mobile ad campaigns. We leverage a combination of first, second and third-party data sources to derive high-performing mobile ad segments, and provide analytics and insights about consumer behavior in the real world.
Type
Private
HQ
San Francisco, US
Founded
2005
Employees
39 (est)-4%
Placecast was founded in 2005 and is headquartered in San Francisco, US

Key People at Placecast

Daniel Parkes

Daniel Parkes

Co-Founder and Chief Technology Officer
Alistair Goodman

Alistair Goodman

CEO, Board of Directors
Anne Bezancon

Anne Bezancon

Founder and President, Board of Directors
Blair Swedeen

Blair Swedeen

SVP, Strategy & Business Development
Will Peppo

Will Peppo

Chief Financial Officer
Jeff Davis

Jeff Davis

Senior Manager, Program Operations

Placecast Locations

San Francisco, US

Placecast Metrics

Placecast Summary

Founding Date

2005

Total Funding

$8 M

Latest funding size

$3 M

Time since last funding

almost 7 years

Investors

Placecast's latest funding round of $3 M was in March 2010. In total, Placecast has raised $8 M.
23% of current employees of Placecast are female and 77% are male.

Placecast Online Presence

Placecast Company Life

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