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Picnic is an online grocery player that offers an application to enable its users to find and order grocery items through their mobile phone. The products the Company markets are vegetables, fruits, meat, fish, sweets, snacks, drinks, dairy, bread, but also non-food items that can be found in any supermarket.

HQAmsterdam, NL

Latest Updates

Employees (est.) (Jul 2021)2,160(+2%)
Cybersecurity ratingAMore

Picnic Office Locations

Picnic has an office in Amsterdam
Amsterdam, NL (HQ)
Van Marwijk Kooystraat 15
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Picnic Financials and Metrics

Summary Metrics

Founding Date


Picnic total Funding

$394.4 m

Picnic latest funding size

$275.05 m

Time since last funding

2 years ago

Picnic investors

Picnic's latest funding round in November 2019 was reported to be $275.1 m. In total, Picnic has raised $394.4 m
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Picnic Cybersecurity Score

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Picnic Online and Social Media Presence

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Picnic News and Updates

Pack A Summer Picnic And We'll Give You A Beach Town To Visit

Bring your appetite. View Entire Post ›

6 Wedge Sandals to Shop That Are Perfect a Summer Picnic

It's that time of year to ditch the stilettos.

32 July 4th Recipes For Your Picnic, Potluck, Or BBQ

A holiday is just an excuse to eat. View Entire Post ›

Blinded Vets Foundation Hosts Congressional Awards Ceremony and Picnic

WASHINGTON, June 13, 2018 /PRNewswire-USNewswire/ -- The Blinded American Veterans Foundation (BAVF) hosts its 33rd annual Congressional Awards Ceremony on Thursday, June 14, 2018, to be followed by its annual Flag Day Picnic on June 16. The Congressional Awards Ceremony will take place...

Blinded Vets Foundation Sets 33rd Annual Congressional Awards Ceremony

WASHINGTON, June 12, 2018 /PRNewswire-USNewswire/ -- The Blinded American Veterans Foundation (BAVF), at its 33rd annual Congressional Awards Ceremony on Thursday, June 14, 2018, will present its George "Buck" Gillispie Award for Meritorious Service to U.S. Representatives Jodey Arrington...
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Picnic Blogs

(Consistent) App Analytics with Snowplow

To build the best app for grocery shopping, we determined that a robust analytics platform is critical for collecting the data needed for decision support. Let me give you an example: how does one find out which features in the app are useful to our customers and which are clutter? With the help of …

Hitchhiker’s Guide to HashiCorp Vault in Kubernetes Part 1: System integration

Nowadays, we get a lot of benefits from the dynamicity and scalability of cloud environments. This dynamic nature makes the task of keeping confidential information between systems an even more important part of our ever-changing platforms. Vault is the new approach to an old problem. An attempt to …

Localizing native apps made easy with Localicious!

Today we are officially releasing Localicious, our tool to manage localization of the copy in our apps.For those of you that are not well-versed in app development slang: copy is the term we use to refer to the text we put on UI elements such as labels and buttons. Great copy helps the user navigate…

SIMPle: Structured Incident Management at Picnic

Incident Management at PicnicNearly everyone has experienced the struggle of making an appointment with a service technician. Once you have waited for a good 20 minutes, listening to a royalty-free acoustic version of a 90’s pop song, the call-center agent on the other end of the line grumpily infor…

Cryptocurrency Incentivised Code Reviewing, Open Sourced.

Some time ago Picnic published a blog post about our cryptocurrency powered code review leaderboard. The general goal is simple: achieve code review harmony via gamification of code reviewing and add cryptocurrency payment as a fun and novel reward system.In the article we stated that we would open …

Programming a Safer Drive

Picnic is in the business of delivering groceries. To do this, we operate a fleet of hundreds of small electric trucks, whizzing across the streets of Europe every single day.With hundreds of vehicles in operation, the risk of road incidents is a fact of life. Making sure that these incidents do not…
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Picnic Frequently Asked Questions

  • When was Picnic founded?

    Picnic was founded in 2015.

  • How many employees does Picnic have?

    Picnic has 2,160 employees.

  • Who are Picnic competitors?

    Competitors of Picnic include The Fresh Market, FreshDirect and Matsmart.

  • Where is Picnic headquarters?

    Picnic headquarters is located at Van Marwijk Kooystraat 15, Amsterdam.

  • Where are Picnic offices?

    Picnic has an office in Amsterdam.

  • How many offices does Picnic have?

    Picnic has 1 office.