Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action. Using Persado, leading brands such as Citi, MetLife, Microsoft, Neiman Marcus, Staples and Verizon Wireless have realized one billion dollars in incremental revenue and an average uplift of 49.5% in conversions across marketing campaigns. Winner of the DMA Innovation Award for Digital Technology, Persado’s investors include Goldman Sachs, Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures. Persado is headquartered in New York City with locations in San Francisco, Athens, London, Rome, Toronto, Frankfurt, Rio de Janeiro, and Lagos.

New York, US
226 (est)
Persado was founded in 2012 and is headquartered in New York, US

Key People at Persado

Alex Vratskides

Alex Vratskides

Founder & CEO
Lawrence Whittle

Lawrence Whittle

Chief Revenue Officer
Assaf Baciu

Assaf Baciu

Co-founder, SVP of Product
Panayiotis Vitakis

Panayiotis Vitakis

VP Operations

Persado Locations

New York, US
Milan, IT
Chicago, US
Athens, US
London, GB
Lagos, NG
Seattle, US
Toronto, CA
Rio de Janeiro, BR
Iraklio, GR
Roma, IT
San Francisco, US
Frankfurt am Main, DE

Persado Metrics

Persado Summary

Founding Date


Market valuation*

$200 M

Total Funding

$66 M

Latest funding size

$30 M

Time since last funding

10 months


* Source:
We estimate that Persado's latest funding round in April 2016 was $30 M. In total, Persado has raised $66 M. We estimate that Persado's latest valuation is $200 M.

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