OverviewSuggest Edit

Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action. Using Persado, leading brands such as Citi, MetLife, Microsoft, Neiman Marcus, Staples and Verizon Wireless have realized one billion dollars in incremental revenue and an average uplift of 49.5% in conversions across marketing campaigns. Winner of the DMA Innovation Award for Digital Technology, Persado’s investors include Goldman Sachs, Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures. Persado is headquartered in New York City with locations in San Francisco, Athens, London, Rome, Toronto, Frankfurt, Rio de Janeiro, and Lagos.

TypePrivate
Founded2012
HQNew York, NY, US
Websitepersado.com
Employee Ratings3.9
Overall CultureB

Latest Updates

Employees (est.) (Jun 2021)379(+3%)
Cybersecurity ratingAMore

Key People/Management at Persado

Alex Vratskides

Alex Vratskides

Co-Founder, CEO & Board Member
Allison Griggs Lee

Allison Griggs Lee

Chief People Officer
Assaf Baciu

Assaf Baciu

Co-Founder and Chief Operating Officer
Mario Imparato

Mario Imparato

SVP, Europe
Jason Heller

Jason Heller

President
Alex Protopapas

Alex Protopapas

Chief Content Officer
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Persado Office Locations

Persado has offices in New York, Athens, Chicago, San Francisco and in 9 other locations
New York, NY, US (HQ)
11 E 26th St
Athens, GA, US
Athens, GA, USA
Chicago, IL, US
401 N May St
San Francisco, CA, US
100 Pine St #590, San Francisco
Seattle, WA, US
Seattle, WA, USA
Rio de Janeiro, BR
180 Av. Luís Carlos Prestes
Show all (13)

Persado Financials and Metrics

Summary Metrics

Founding Date

2012

Persado total Funding

$66 m

Persado latest funding size

$30 m

Time since last funding

5 years ago

Persado investors

Persado's latest funding round in April 2016 was reported to be $30 m. In total, Persado has raised $66 m. Persado's latest valuation is reported to be $200 m.
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Persado Revenue

Market valuation

200.0m
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Persado Cybersecurity Score

Cybersecurity ratingPremium dataset

A

94/100

SecurityScorecard logo

Persado Online and Social Media Presence

Embed Graph

Persado Company Culture

  • Overall Culture

    B

    73/100

  • CEO Rating

    D-

    57/100

  • Compensation

    B+

    78/100

Learn more on Comparably

Persado News and Updates

JPMorgan Chase locks in five year deal with AI marketing platform Persado

JPMorgan Chase today announced a five-year, enterprise-wide deal with Persado, the leader in using A...

AI learns the art of the vernacular: Inside the Language Cloud

CBR's Ellie Burns speaks to Assaf Baciu, Co-Founder and SVP Product & Engineering at Persado, about the concept of a ‘language cloud’. The post AI learns the art of the vernacular: Inside the Language Cloud appeared first on Computer Business Review.

Persado taps AI to personalize customers’ marketing messages

Persado announced a new feature of its AI-powered marketing software today that’s designed to help companies create personalized marketing campaigns for individual customers based on their past engagements. Called Persado One, the feature builds on the company’s existing software for marketing to co…

Persado’s software-generated marketing messages can now be emotionally manipulative

 There are few fields that have embraced the marketing potential and self-mythologizing power of machine learning as readily as marketing. Indeed, few industries seem more perfectly matched to this particular cultural moment of hype, obfuscation, outsized claims and flim-flammery as the modern sales…

Marketing language: The emotions and symbols that work best

GUEST: Today, the majority of humanity is faced with a constant stream of language. We receive an average of 80 plus emails a day. We can scroll through hundreds of tweets or Facebook updates in minutes. With a reported 10 hours daily spent in front of screens, never before have people had to conten…

Persado Blogs

AI in Creativity Removes the Blindspot in Marketing

Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s […] The post AI in Creativity Removes the Blindspot in Marketing appeared first on Persado.

Using Customer Data for Next-Level Personalized Content

The Amperity CDP and Persado AI Content Generation and Decisioning Platform partner to deliver the enterprise personalized content at scale. […] The post Using Customer Data for Next-Level Personalized Content appeared first on Persado.

Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month

By Schuyler Rooth, Senior Manager, Content Intelligence   April is National Poetry Month, and as lovers of all things language, […] The post Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month appeared first on Persado.

Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform

Emirates NBD, one of the largest banks in the Middle East, engaged with Persado to learn which marketing elements engage […] The post Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform appeared first on Persado.

On Earth Day, Words Matter When Considering a Warming Planet

By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from […] The post On Earth Day, Words Matter When Considering a Warming Planet appeared first on Persado.

How Language Can Drive More Bookings and Growth in 2021 for Travel Companies

Travel firms that are best able to engage customers will have the advantage when people again feel ready to travel.Read More The post How Language Can Drive More Bookings and Growth in 2021 for Travel Companies appeared first on Persado.
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Persado Frequently Asked Questions

  • When was Persado founded?

    Persado was founded in 2012.

  • Who are Persado key executives?

    Persado's key executives are Alex Vratskides, Allison Griggs Lee and Assaf Baciu.

  • How many employees does Persado have?

    Persado has 379 employees.

  • Who are Persado competitors?

    Competitors of Persado include Swell, Modus and Nostra.

  • Where is Persado headquarters?

    Persado headquarters is located at 11 E 26th St, New York.

  • Where are Persado offices?

    Persado has offices in New York, Athens, Chicago, San Francisco and in 9 other locations.

  • How many offices does Persado have?

    Persado has 13 offices.