Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action. Using Persado, leading brands such as Citi, MetLife, Microsoft, Neiman Marcus, Staples and Verizon Wireless have realized one billion dollars in incremental revenue and an average uplift of 49.5% in conversions across marketing campaigns. Winner of the DMA Innovation Award for Digital Technology, Persado’s investors include Goldman Sachs, Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures. Persado is headquartered in New York City with locations in San Francisco, Athens, London, Rome, Toronto, Frankfurt, Rio de Janeiro, and Lagos.

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New York, US
Size (employees)
299 (est)+4%
Persado was founded in 2012 and is headquartered in New York, US
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Key People/Management at Persado

Alex Vratskides

Alex Vratskides

Founder & CEO
Assaf Baciu

Assaf Baciu

Co-founder, SVP of Product
Lawrence Whittle

Lawrence Whittle

Chief Revenue Officer
Panayiotis Vitakis

Panayiotis Vitakis

VP Operations

Persado Office Locations

Persado has offices in New York, San Francisco, London, Roma and in 9 other locations
New York, US (HQ)
11 E 26th St
San Francisco, US
590 100 Pine St
Rio de Janeiro, BR
180 Av. Luís Carlos Prestes
Toronto, CA
1235 Bay St
Frankfurt am Main, DE
49 Friedrich-Ebert-Anlage
Iraklio, GR
45 Marinou Antipa
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Persado Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$66 m

Latest funding size

$30 m

Time since last funding

2 years ago


Persado's latest funding round in April 2016 was reported to be $30 m. In total, Persado has raised $66 m. Persado's latest valuation is reported to be $200 m.

Persado Financials

Market valuation

200 m
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Persado News and Updates

AI learns the art of the vernacular: Inside the Language Cloud

CBR's Ellie Burns speaks to Assaf Baciu, Co-Founder and SVP Product & Engineering at Persado, about the concept of a ‘language cloud’. The post AI learns the art of the vernacular: Inside the Language Cloud appeared first on Computer Business Review.

Persado taps AI to personalize customers’ marketing messages

Persado announced a new feature of its AI-powered marketing software today that’s designed to help companies create personalized marketing campaigns for individual customers based on their past engagements. Called Persado One, the feature builds on the company’s existing software for marketing to co…

Persado’s software-generated marketing messages can now be emotionally manipulative

 There are few fields that have embraced the marketing potential and self-mythologizing power of machine learning as readily as marketing. Indeed, few industries seem more perfectly matched to this particular cultural moment of hype, obfuscation, outsized claims and flim-flammery as the modern sales…

Marketing language: The emotions and symbols that work best

GUEST: Today, the majority of humanity is faced with a constant stream of language. We receive an average of 80 plus emails a day. We can scroll through hundreds of tweets or Facebook updates in minutes. With a reported 10 hours daily spent in front of screens, never before have people had to conten…
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