Initially available for iOS, the app appears to be a social networking platform, designed to connect new or recent ‘likeminded’ moms. Targeting moms or soon-to-be moms, users can log in via Facebook and are asked to answer a few questions such as how far along in pregnancy are they or the age of their existing children. Then, based on location and the aforementioned social and interest graph data collected, the app shows its users moms with similar interests and things they have in common.