Pardot is a company developing a B2B marketing automation solution. It enables marketing and sales teams to create, deploy, and manage online marketing campaigns. The solution delivers CRM integration, email marketing, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting capabilities.

TypeSubsidiary
Parent CompanySalesforce
HQSan Francisco, CA, US
Founded2007
Websitepardot.com
Cybersecurity ratingAMore
Pardot was founded in 2007 and is headquartered in San Francisco, CA, US

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Key People/Management at Pardot

Zach Bailey

Zach Bailey

VP Engineering
Danielle Grau

Danielle Grau

Director, Product Management
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Pardot Office Locations

Pardot has offices in San Francisco, Atlanta and London
San Francisco, CA, US (HQ)
1 Market St #300, San Francisco
Atlanta, GA, US
950 East Paces Ferry Rd NE #3300
London, GB
26 Bishopsgate
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Pardot Financials and Metrics

Summary Metrics

Founding Date

2007
Pardot is a subsidiary of Salesforce

Pardot Revenue

Pardot's revenue was reported to be $13 m in Y, 2012 which is a 75.7% increase from the previous period.
USDY, 2007EY, 2008EY, 2009EY, 2010EY, 2011EY, 2012E

Revenue

2.0k400.0k1.2m3.2m7.4m13.0m

Revenue growth, %

19900%200%167%131%76%
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Pardot Operating Metrics

Oct, 2018Feb, 2019

Customers

31 36
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Pardot Cybersecurity Score

Cybersecurity ratingPremium dataset

A

95/100

SecurityScorecard logo

Pardot Online and Social Media Presence

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Pardot News and Updates

Salesforce debuts Pardot Business Units to help brands segment customers

Salesforce debuted new features in Pardot, a robust automation tool that enables sales and marketing teams to stay abreast of leads.

Pardot Blogs

Pardot Spring ‘21 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements! The Spring ’21 release enables you to set up Pardot faster than ever, maintain engagement data streams with First-Party Tracking, and enjoy enhanced functionality in email personalization, deliverability, and reporting. We’ve also i…

The Anatomy of a Successful Sales Follow-Up

With more people working from home and spending more time on digital devices, staying on top of a hot lead is vital. For example: If a hot lead takes a test drive of a demo on your website, it demonstrates their interest in your product. As a sales rep, you know it’s time to get...

Take These Two Actions to Prepare for Pardot Spring ‘21 Release

The Pardot Spring ‘21 release is packed with new features that we can’t wait to share with you. We’re also making major changes to our User and API authentication methods to expand authentication functionality and increase security. Here’s a summary of what you need to know and how to prepare for th…

ABM Inspiration: 3 New Resources to Help You Finetune Your Strategy

Are you looking for tips and tools to fuel your account-based marketing (ABM) strategy? The latest ABM content from Salesforce can help you unify your internal teams, target the right accounts for your business, tackle digital engagement, and more. Identifying Potential High-Revenue Partners Was the…

How to Scale Your Consent and Privacy Management Process

Last fall, I shared some tips and strategies to help marketers building a consent and compliance process. Chances are, you’ve started on that journey. But as you develop those processes, your business is still growing and evolving. So what can you use to help scale those efforts as your company natu…

Checklist: Is ABM Right for You?

In the history of B2B marketing, account-based marketing (ABM) programs are still fairly new. According to the sixth State of Marketing report, 64% of them were started in the past five years. And they’re gaining in popularity because they generate results. New ABM research shows that most ABM progr…
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Pardot Frequently Asked Questions

  • When was Pardot founded?

    Pardot was founded in 2007.

  • Who are Pardot key executives?

    Pardot's key executives are Zach Bailey and Danielle Grau.

  • How many employees does Pardot have?

    Pardot has 93 employees.

  • What is Pardot revenue?

    Latest Pardot annual revenue is $13 m.

  • What is Pardot revenue per employee?

    Latest Pardot revenue per employee is $139.8 k.

  • Who are Pardot competitors?

    Competitors of Pardot include Selligent, LeadSquared and Yiftee.

  • Where is Pardot headquarters?

    Pardot headquarters is located at 1 Market St #300, San Francisco, San Francisco.

  • Where are Pardot offices?

    Pardot has offices in San Francisco, Atlanta and London.

  • How many offices does Pardot have?

    Pardot has 3 offices.