Pardot is a company offering a SaaS-based marketing automation application that enables marketers to create, deploy and manage online promotion campaigns. Its features include CRM integration, email marketing, lead management, lead nurturing, social media marketing, sales intelligence, ROI reporting.

Parent CompanySalesforce
HQSan Francisco, US
Pardot was founded in 2007 and is headquartered in San Francisco, US

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Key People/Management at Pardot

Zach Bailey

Zach Bailey

VP Engineering

Pardot Office Locations

Pardot has offices in San Francisco, Atlanta and London
San Francisco, US (HQ)
1 Market St #300, San Francisco
Atlanta, US
950 East Paces Ferry Rd NE #3300
London, GB
26 Bishopsgate
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Pardot Financials and Metrics

Summary Metrics

Founding Date

Pardot is a subsidiary of Salesforce

Pardot Revenue

Pardot's revenue was reported to be $13 m in Y, 2012 which is a 75.7% increase from the previous period.
USDY, 2007EY, 2008EY, 2009EY, 2010EY, 2011EY, 2012E



Revenue growth, %

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Pardot Operating Metrics

Oct, 2018Feb, 2019


31 36
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Pardot Online and Social Media Presence

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Pardot News and Updates

Salesforce debuts Pardot Business Units to help brands segment customers

Salesforce debuted new features in Pardot, a robust automation tool that enables sales and marketing teams to stay abreast of leads.

Pardot Blogs

How to Build a Campaign Hierarchy for a Business of Any Size

“Wow, you built the campaign hierarchy for Salesforce? How did you figure that out? Can I do that for my small and/or medium business?” That’s the reaction I usually get from our small or medium sized business (SMB) customers here at Salesforce, who are astonished about how I was able to build a cam…

Salesforce Named a January 2020 Gartner Peer Insights Customers’ Choice for Lead Management

The Salesforce team is excited to announce that we have been recognized as a January 2020 Gartner Peer Insights Customers’ Choice for Lead Management.  According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” T…

How Asset Management Marketers Can Leverage ABM to Deliver a Personalized Client Experience

Advisors, distributor relationships, consultants, and institutions continue to place high value on the experience they have with their asset management firm partners. The experience these clients have plays an important role in acquiring, retaining, and growing assets under management (AUM). Today, …

How to Power Your B2B Marketing with Artificial Intelligence

In B2B marketing, artificial intelligence (AI) is bigger than ever. It’s helping power many innovations, including real-time next best offers, predictive journeys, intelligent segmentation, programmatic advertising, and dynamic websites — just to name a few. With so many great applications, it’s no …

How Sequoia Financial Group Achieved 361% ROI in Record Time with Salesforce Pardot

Sequoia Financial Group, LLC is a client-centered financial planning and wealth management company, with services including asset management, retirement planning, and fiduciary consulting. To modernize its CRM and serve more clients at scale, Sequoia turned to Salesforce for a variety of solutions —…

Why Should Sales Care About Marketing Automation?

“Why should sales care about marketing automation?”   As the Director of Institutional Sales Operations at The Princeton Review and with 7+ years in the sales and marketing operations industry, this is a question I’ve been asked time and time again. I usually answer this question with a question: “D…
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Pardot Frequently Asked Questions

  • When was Pardot founded?

    Pardot was founded in 2007.

  • Who are Pardot key executives?

    Pardot's key executives are Zach Bailey.

  • What is Pardot revenue?

    Latest Pardot annual revenue is $13 m.

  • Who are Pardot competitors?

    Competitors of Pardot include LeadSquared, Magnetic and LiveIntent.

  • Where is Pardot headquarters?

    Pardot headquarters is located at 1 Market St #300, San Francisco, San Francisco.

  • Where are Pardot offices?

    Pardot has offices in San Francisco, Atlanta and London.

  • How many offices does Pardot have?

    Pardot has 3 offices.