Pardot is a company developing a B2B marketing automation solution. It enables marketing and sales teams to create, deploy, and manage online marketing campaigns. The solution delivers CRM integration, email marketing, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting capabilities.

Parent CompanySalesforce
HQSan Francisco, US
Cybersecurity ratingAMore
Pardot was founded in 2007 and is headquartered in San Francisco, US

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Key People/Management at Pardot

Zach Bailey

Zach Bailey

VP Engineering

Pardot Office Locations

Pardot has offices in San Francisco, Atlanta and London
San Francisco, US (HQ)
1 Market St #300, San Francisco
Atlanta, US
950 East Paces Ferry Rd NE #3300
London, GB
26 Bishopsgate
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Pardot Financials and Metrics

Summary Metrics

Founding Date

Pardot is a subsidiary of Salesforce

Pardot Revenue

Pardot's revenue was reported to be $13 m in Y, 2012 which is a 75.7% increase from the previous period.
USDY, 2007EY, 2008EY, 2009EY, 2010EY, 2011EY, 2012E



Revenue growth, %

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Pardot Operating Metrics

Oct, 2018Feb, 2019


31 36
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Pardot Cybersecurity Score

Cybersecurity ratingPremium dataset



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Pardot Online and Social Media Presence

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Pardot News and Updates

Salesforce debuts Pardot Business Units to help brands segment customers

Salesforce debuted new features in Pardot, a robust automation tool that enables sales and marketing teams to stay abreast of leads.

Pardot Blogs

Get Fluent in Account-Based Marketing With Our “How to Speak ABM” Podcast Series

It’s been a few years since account-based marketing (ABM) joined the ranks of top marketing strategies. But even after all this time, that “A-B-M” acronym still leaves some people scratching their heads.  If you’re not sure what ABM is or how it can help you target key accounts, you’re not alone. AB…

Using AI to Create Data-Driven Campaigns to Drive Marketing ROI at Wärtsilä

Talk to any B2B marketer about the pain points of their jobs, and you’ll likely hear a common refrain: proving the success of a campaign. Determining the return on investment of a marketing campaign is often a challenge for marketing teams — leaving them scratching their heads and struggling to quan…

What You Need to Build a World-Class ABM Martech Stack in 2021

This post is written by Daniel Englebretson. Daniel is a Salesforce Trailblazer and co-founder and VP of client services for Khronos, an agency that specializes in account-based marketing, B2B marketing, enterprise marketing, and growth marketing. In 2020, 79% of businesses reported a decline in pip…

Why Small Businesses Need to Optimize Their MarTech Stack

Small and medium-sized businesses (SMBs) face many challenges as they grow. And in our all-digital, work-from-anywhere world, finding the right customer at the right time continues to be an obstacle. But different marketing solutions can help support SMBs as they move forward.  Here are three reason…

Encryption Everywhere: What is mixed content and why should marketers care?

Browser vendors are planning changes that will affect the way Pardot users produce online content and emails. The Pardot product team is working with the browser vendors and web standards communities to stay current with planned changes and to communicate to our customers what you need to know to co…

Pardot’s First-Party Tracking Open Beta: Everything You Need to Know

In January 2020, the world’s most popular internet browser, Google Chrome, announced that it would stop supporting third-party tracking cookies entirely within two years. By eliminating third-party cookies, Chrome will be guarding its users against nefarious cross-site request forgeries and data pri…
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Pardot Frequently Asked Questions

  • When was Pardot founded?

    Pardot was founded in 2007.

  • Who are Pardot key executives?

    Pardot's key executives are Zach Bailey.

  • How many employees does Pardot have?

    Pardot has 95 employees.

  • What is Pardot revenue?

    Latest Pardot annual revenue is $13 m.

  • What is Pardot revenue per employee?

    Latest Pardot revenue per employee is $136.8 k.

  • Who are Pardot competitors?

    Competitors of Pardot include LeadSquared, Sigstr and LiveIntent.

  • Where is Pardot headquarters?

    Pardot headquarters is located at 1 Market St #300, San Francisco, San Francisco.

  • Where are Pardot offices?

    Pardot has offices in San Francisco, Atlanta and London.

  • How many offices does Pardot have?

    Pardot has 3 offices.