Pardot is a company developing a B2B marketing automation solution. It enables marketing and sales teams to create, deploy, and manage online marketing campaigns. The solution delivers CRM integration, email marketing, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting capabilities.

Parent CompanySalesforce
HQSan Francisco, CA, US
Cybersecurity ratingAMore
Pardot was founded in 2007 and is headquartered in San Francisco, CA, US

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Key People/Management at Pardot

Zach Bailey

Zach Bailey

VP Engineering
Danielle Grau

Danielle Grau

Director, Product Management
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Pardot Office Locations

Pardot has offices in San Francisco, Atlanta and London
San Francisco, CA, US (HQ)
1 Market St #300, San Francisco
Atlanta, GA, US
950 East Paces Ferry Rd NE #3300
London, GB
26 Bishopsgate
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Pardot Financials and Metrics

Summary Metrics

Founding Date

Pardot is a subsidiary of Salesforce

Pardot Revenue

Pardot's revenue was reported to be $13 m in Y, 2012 which is a 75.7% increase from the previous period.
USDY, 2007EY, 2008EY, 2009EY, 2010EY, 2011EY, 2012E



Revenue growth, %

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Pardot Operating Metrics

Oct, 2018Feb, 2019


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Pardot Cybersecurity Score

Cybersecurity ratingPremium dataset



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Pardot Online and Social Media Presence

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Pardot News and Updates

Salesforce debuts Pardot Business Units to help brands segment customers

Salesforce debuted new features in Pardot, a robust automation tool that enables sales and marketing teams to stay abreast of leads.

Pardot Blogs

The Rise and Fall of Third-Party Cookies and How Pardot First-Party Tracking Can Help

At this point, most marketers know that Google’s Chrome browser will stop supporting third-party cookies in early 2022. The purpose is a noble one: guard against unauthorized tracking of individuals across the internet. But moving away from third-party cookies also poses a challenge. Their primary u…

How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein

It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information…

Pardot Security and Privacy: Our Commitments to You

Sometimes I like to say that no one purchases Pardot because they want a security solution; they do it because they want a secure solution. One of the attractive features of our cloud model is that Salesforce engineering experts manage the security and trust of the software and its infrastructure. T…

How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups

Does a good proportion of your business come from renewals?  Do you ever worry that you’re letting renewal business slip through the fence?  Do sales managers struggle to gain visibility into the hard work your reps are doing?  If you answered “yes” to all three questions, it’s safe to say that you’…

Let’s Get Technical: Presenter Top Tips from the First ParDreamin’

ParDreamin’ 2020 was nothing short of dreamy, but after every conference comes the time to open up the ol’ toolbox and apply all the rich insights we learned. Five presenters from some of the conference’s most popular sessions share their key takeaways and advice for taking action. Read on to see wh…

2 Customer Experience Takeaways from ParDreamin’ 2020

We ended 2020 by participating in the first-ever ParDreamin’, a four-day virtual conference spotlighting Pardot’s marketing automation capabilities and bringing together a vibrant community of business leaders, marketers, and more.  Organized by Sercante, a marketing technology consultant that speci…
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Pardot Frequently Asked Questions

  • When was Pardot founded?

    Pardot was founded in 2007.

  • Who are Pardot key executives?

    Pardot's key executives are Zach Bailey and Danielle Grau.

  • How many employees does Pardot have?

    Pardot has 90 employees.

  • What is Pardot revenue?

    Latest Pardot annual revenue is $13 m.

  • What is Pardot revenue per employee?

    Latest Pardot revenue per employee is $144.4 k.

  • Who are Pardot competitors?

    Competitors of Pardot include Postclick, Selligent and LeadSquared.

  • Where is Pardot headquarters?

    Pardot headquarters is located at 1 Market St #300, San Francisco, San Francisco.

  • Where are Pardot offices?

    Pardot has offices in San Francisco, Atlanta and London.

  • How many offices does Pardot have?

    Pardot has 3 offices.