Paired (also known as Better Half) is a relationship app that helps to improve communication, stay connected, and deepen intimacy as a couple. The platform's conversations feature provides couples with a question to answer every day where each question comes with a research-based fact of why answering it will help the relationship, only by answering the question themselves can the partner’s answer be unlocked. The provided audio courses are created and presented by relationship academics and therapists, they draw on decades of relationship research and employ case studies of real-life couples to help understand what works and what doesn’t.