OverviewSuggest Edit

Optimove is a company that develops and markets a SaaS software product for the automation of personalized customer retention marketing. The software models each customer's behavior and preferences in order to predict which marketing campaigns will be most relevant for each individual. The marketing channels supported by the Company include email, SMS, mobile push notification, website and app pop-ups, Facebook Custom Audiences and Google Ads. The software is based on a combination of technologies, including predictive customer modeling, customer micro-segmentation, multi-channel campaign automation, real-time campaign triggers, and systematic campaign optimization using scientific control methodologies.

HQNew York, NY, US
Employee Ratings3.4
Overall CultureA-

Latest Updates

Employees (est.) (Dec 2020)245(+2%)
Cybersecurity ratingBMore

Key People/Management at Optimove

Yarden Malka

Yarden Malka

Amit Bivas

Amit Bivas

VP Marketing
Moshe Demri

Moshe Demri

VP Revenue, EMEA
Shai Frank

Shai Frank

VP Product
Yohai Sabag

Yohai Sabag

Chief Data Scientist
Yoav Susz

Yoav Susz

VP Revenue, North America
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Optimove Office Locations

Optimove has offices in New York, Tel Aviv-Yafo, Singapore and London
New York, NY, US (HQ)
217 W 21st St
Tel Aviv-Yafo, IL
Ha-Shlosha St 2
Singapore, SG
56 Boat Quay
London, GB
91-93 Great Eastern St, Old Street
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Optimove Financials and Metrics

Summary Metrics

Founding Date


Optimove total Funding

$20 m

Optimove latest funding size

$20 m

Time since last funding

4 years ago

Optimove investors

Optimove's latest funding round in September 2016 was reported to be $20 m. In total, Optimove has raised $20 m
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Optimove Cybersecurity Score

Cybersecurity ratingPremium dataset



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Optimove Online and Social Media Presence

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Optimove Company Culture

  • Overall Culture



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Optimove News and Updates

Optimove and Dynamic Yield Announce Integration to Combine Multichannel Orchestration with Real-Time Personalization

NEW YORK, Dec. 8, 2020 /PRNewswire/ -- Optimove, the Relationship Marketing Hub, and Dynamic Yield, the Experience Optimization Platform, today announced a strategic integration that will allow brands to ensure each customer receives the optimal marketing treatment across channels. With...

How $100M Israeli startup Optimove is revolutionising brand marketing with machine learning and data analytics

Tel Aviv-based Optimove is a leading SaaS platform in martech. With over 350 brands in its portfolio, the startup has now set its sights on Asia, in particular on ‘tech-first, digital-first India’.

Optimove Expands Marketer Accessibility to Data with Optimove BI Studio

SAN DIEGO, April 29, 2019 /PRNewswire/ -- Optimove, the Science-First Relationship Marketing Hub, announced today its BI Studio offering. Optimove's BI Studio builds on Optimove's existing CDP (Customer Data Platform) capabilities by empowering marketers to create highly personalized,...

Optimove Blogs

Watch: CRM Hack on Gamification and a CRM Analysis on Paul Smith

Enjoy a fresh batch of videos from the PostFunnel Insider series.

Smart CRM Basics: B2C Marketing

Smart CRM Basics: This PostFunnel Insider series is bringing you the gist of the Optimove.com Learning Center - dozens of the most basic, important terms that would help you become the best CRM marketer you can be.

Watch: CRM Hack on How to Draw a Segmented Campaign and a CRM Analysis on N Brown Group

Enjoy a fresh batch of videos from the PostFunnel Insider series.

What Does It Mean to Treat a Customer’s Email With Respect?

An expert's thoughts and tips about engagement, deliverability, and storytelling vs. hard selling.

CRM Hack: Marketing Plan Objectives and Principles

Watch and learn how to use the data you collect on registered customers to increase personalization and improve targeting.

Watch: CRM Hack on New Players Experience , B2CRM Weekly News Update, and CRM Analysis on Nando’s

Enjoy a fresh batch of videos from the PostFunnel Insider series.
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Optimove Frequently Asked Questions

  • When was Optimove founded?

    Optimove was founded in 2009.

  • Who are Optimove key executives?

    Optimove's key executives are Yarden Malka, Amit Bivas and Moshe Demri.

  • How many employees does Optimove have?

    Optimove has 245 employees.

  • Who are Optimove competitors?

    Competitors of Optimove include Netcore Solutions, Buzzoole and Intelliber.

  • Where is Optimove headquarters?

    Optimove headquarters is located at 217 W 21st St, New York.

  • Where are Optimove offices?

    Optimove has offices in New York, Tel Aviv-Yafo, Singapore and London.

  • How many offices does Optimove have?

    Optimove has 4 offices.