OverviewSuggest Edit

Optimove is a company that develops and markets a SaaS software product for the automation of personalized customer retention marketing. The software models each customer's behavior and preferences in order to predict which marketing campaigns will be most relevant for each individual. The marketing channels supported by the Company include email, SMS, mobile push notification, website and app pop-ups, Facebook Custom Audiences and Google Ads. The software is based on a combination of technologies, including predictive customer modeling, customer micro-segmentation, multi-channel campaign automation, real-time campaign triggers, and systematic campaign optimization using scientific control methodologies.

HQNew York, US
Employee Ratings4.4

Latest Updates

Employees (est.) (Dec 2019)262(-1%)

Key People/Management at Optimove

Amit Bivas

Amit Bivas

Head of Marketing
David Cohen

David Cohen

Vp R&d
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Optimove Office Locations

Optimove has offices in New York, Chicago and London
New York, US (HQ)
217 W 21st St
Chicago, US
875 North Michigan Avenue, 94th Floor 94th Floor
London, GB
91-93 Great Eastern St, Old Street
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Optimove Financials and Metrics

Summary Metrics

Founding Date


Optimove total Funding

$20 m

Optimove latest funding size

$20 m

Time since last funding

3 years ago

Optimove investors

Optimove's latest funding round in September 2016 was reported to be $20 m. In total, Optimove has raised $20 m
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Optimove Online and Social Media Presence

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Optimove News and Updates

How $100M Israeli startup Optimove is revolutionising brand marketing with machine learning and data analytics

Tel Aviv-based Optimove is a leading SaaS platform in martech. With over 350 brands in its portfolio, the startup has now set its sights on Asia, in particular on ‘tech-first, digital-first India’.

Optimove Expands Marketer Accessibility to Data with Optimove BI Studio

SAN DIEGO, April 29, 2019 /PRNewswire/ -- Optimove, the Science-First Relationship Marketing Hub, announced today its BI Studio offering. Optimove's BI Studio builds on Optimove's existing CDP (Customer Data Platform) capabilities by empowering marketers to create highly personalized,...

Optimove Blogs

Watch (and Bookmark): 6 DIY Workshops from CRM Experts

From tech and analytics to execution and orchestration challenges, day 1 of PostFunnel Summit 2019 (formerly Optimove Connect) - our annual global CRM leadership event - served hundreds of CRM experts with a bunch of especially-actionable workshops. Find them all here.

Existing Customers Are STILL More Valuable Than New Ones During The Holidays

The holidays' sales peak might seem like the best time of year to double down on your acquisition marketing efforts. But for the second straight time, extensive research shows your existing purchasers perhaps deserve that special attention.

Ad Platform Connectors

The post Ad Platform Connectors appeared first on Optimove.

Increasing Your Revenue by 11% on Black Friday is as Simple as Sending an Email. Here’s How

Delayed your Black Friday/Cyber Monday email campaign? Don’t fret. Research by Optimove shows that campaigns sent on Black Friday increased revenue by 11% on average, and reactivation rates doubled on the week of Black Friday and Cyber Monday. The post Increasing Your Revenue by 11% on Black Friday …

Optimove Named Strong Performer In Cross-Channel Campaign Management by The Forrester Wave 2019

Optimove evaluated for its current offering, strategy and market presence in the CCCM for independent platforms report. The post Optimove Named Strong Performer In Cross-Channel Campaign Management by The Forrester Wave 2019 appeared first on Optimove.

The 2019 Cross-Channel Campaign Management Forrester Wave™

The post The 2019 Cross-Channel Campaign Management Forrester Wave™ appeared first on Optimove.
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Optimove Frequently Asked Questions

  • When was Optimove founded?

    Optimove was founded in 2009.

  • Who are Optimove key executives?

    Optimove's key executives are Amit Bivas and David Cohen.

  • How many employees does Optimove have?

    Optimove has 262 employees.

  • Who are Optimove competitors?

    Competitors of Optimove include Addepto, Buzzoole and Intelliber.

  • Where is Optimove headquarters?

    Optimove headquarters is located at 217 W 21st St, New York.

  • Where are Optimove offices?

    Optimove has offices in New York, Chicago and London.

  • How many offices does Optimove have?

    Optimove has 3 offices.