Optimizely is a company that develops a progressive delivery and experimentation platform. It provides A/B testing, multivariate testing, and website personalization. The platform enables organizations to run experiments that help them to make data-driven decisions. The company serves the media, travel, retail, high tech, and financial services industries.

Employee Rating

Parent CompanyEPiServer
HQSan Francisco, CA, US
Cybersecurity ratingBMore
Optimizely was founded in 2009 and is headquartered in San Francisco, CA, US

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Key People/Management at Optimizely

Alex Atzberger

Alex Atzberger

Chief Executive Officer
Myles Johnson

Myles Johnson

Chief Financial Officer
Kirsten Allegri Williams

Kirsten Allegri Williams

Chief Marketing Officer
Chad Wolf

Chad Wolf

Chief Customer Officer
Laura Thiele

Laura Thiele

Chief People Officer
Fredrik Tjärnberg

Fredrik Tjärnberg

Senior Vice President, Growth and Expansion
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Optimizely Office Locations

Optimizely has offices in San Francisco, Austin, Chicago, Minneapolis and in 13 other locations
San Francisco, CA, US (HQ)
Suite 100, 631 Howard St
Austin, TX, US
3300 N Interstate Hwy 35
Chicago, IL, US
20 N Upper Wacker Dr # 530
Minneapolis, MN, US
110 N 5th St #800
Nashua, NH, US
542 Amherst St #101A
New York, NY, US
119 5th Ave 7th Floor
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Optimizely Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$259.6 m


In total, Optimizely had raised $259.6 m. Optimizely is a subsidiary of EPiServer

Optimizely Operating Metrics

Oct, 2015Y, 2016Jul, 2017Oct, 2017Sep, 2019

Experiences Delivered to Date

30 b700 b700 b700 b

Annual Recurring Revenue

$90 m




1 k
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Optimizely Acquisitions / Subsidiaries

Company NameDateDeal Size
Experiment EngineApril 19, 2017
SynferenceJune 26, 2014

Optimizely Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Optimizely Online and Social Media Presence

Embed Graph

Optimizely Company Culture

  • Overall Culture



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Optimizely News and Updates

Optimizely acquires customer data platform startup Zaius

Optimizely this morning divulged that it has acquired Zaius Inc., the startup behind an artificial intelligence-powered customer data platform of the same name.  Optimizely, officially Episerver Inc., provides cloud services that help enterprises manage their websites and target visitors with perso…

Optimizely adds real-time customer data tracking with Zaius acquisition

Optimizely acquires Zaius to gain a customer data platform that will drive personalization of digital business processes.

Absolunet Achieves Platinum Partner Status with Optimizely (formerly Episerver)

Platinum partnership level requires multiple specializations, certified developers and ecosystem-specific training MONTREAL, March 2, 2021 /PRNewswire/ - Absolunet has attained Platinum Partner Status with Optimizely. The firm's years of experience helping brands, manufacturers and...

Following acquisition, Episerver rebrands as Optimizely

After acquiring Optimizely last fall, content management company Episerver is adopting the Optimizely name for the entire organization. CEO Alex Atzberger told me that the company will be rolling out new branding in the next coming months, as well as renaming its entire product suite to reflect the …

Episerver acquires product development lifecycle startup Optimizely

Digital experience development company Episerver Inc. today said it has acquired product development lifecycle startup Optimizely Inc. Although the price of the deal was not officially disclosed, Bloomberg, quoting people familiar with the deal, pegged the figure at less than $600 million, the valu…

Optimizely to be acquired by Episerver

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Optimizely Blogs

Welcome! Celebrating our newest Optimizely Most Valuable Professionals! 🎉

There’s a lot happening in the community at Optimizely.   The Optimizely community continues to grow and our community slack now counts over 2800 members, with new professionals joining daily.  The Optimizely MVPs (a group of 70+ technical community contributors) have been busy writing code packages…

Optimizely Transforms Product Organization to Support Maturing Product Set for Evolving Customer Needs

As Optimizely has grown over the past two years, through acquisition and organically, our product organization has grown 300%. With this growth, we created new groups, added new roles and reorganized to build an infrastructure to support product and services production. How does all of this get mana…

6 tech stack insights from FullStory, Zillow Group and The Financial Times

In March, we hosted the latest in our one-hour series of Digital Labs sessions for a global audience. Speakers from innovative brands FullStory, Zillow Group and The Financial Times provided actionable insights into creating a great tech stack and debated hot topics like Build vs Buy, the importance…

3 key ways Optimizely and FullStory are better together

Experimentation is an essential part of any company’s digital experience strategy. Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences. By running experiments and measuring the impact of new features…

Post COVID-19: returning to a new normal

Listen, I get it. I’m fatigued, you’re fatigued, we’re all fatigued…over COVID-19, but it’s still important to talk about it. In fact, it’s something we will be talking about and writing about for years whether we like it or not, as it was the worst pandemic this generation has ever seen and there’s…

The FinTech industry experimentation post-pandemic

Let’s start by looking at the traditional banks and branches. In pre-pandemic life, going to a bank to open a checking account or to withdraw money was normal. For the older generation, it was even a “place of familiarity” where bank staff knew their names and foster relationships with them. This ha…
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Optimizely Frequently Asked Questions

  • When was Optimizely founded?

    Optimizely was founded in 2009.

  • Who are Optimizely key executives?

    Optimizely's key executives are Alex Atzberger, Myles Johnson and Kirsten Allegri Williams.

  • How many employees does Optimizely have?

    Optimizely has 293 employees.

  • Who are Optimizely competitors?

    Competitors of Optimizely include Wingify, Dynamic Yield and Unbounce.

  • Where is Optimizely headquarters?

    Optimizely headquarters is located at Suite 100, 631 Howard St, San Francisco.

  • Where are Optimizely offices?

    Optimizely has offices in San Francisco, Austin, Chicago, Minneapolis and in 13 other locations.

  • How many offices does Optimizely have?

    Optimizely has 19 offices.