Optimizely is a company that develops a delivery and experimentation platform. It provides A/B testing, multivariate testing, and website personalization. The platform enables organizations to run experiments that help them to make data-driven decisions. The company serves the media, travel, retail, high tech, and financial services industries.

Employee Rating

Parent CompanyEPiServer
HQNew York, NY, US
Cybersecurity ratingCMore
Optimizely was founded in 2009 and is headquartered in New York, NY, US
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Key People/Management at Optimizely

Alex Atzberger

Alex Atzberger

Chief Executive Officer
Myles Johnson

Myles Johnson

Chief Financial Officer
Eric Anderson

Eric Anderson

Chief Revenue Officer
Kirsten Allegri Williams

Kirsten Allegri Williams

Chief Marketing Officer
Justin Anovick

Justin Anovick

Chief Product Officer
Aniel Sud

Aniel Sud

Chief Technology Officer
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Optimizely Office Locations

Optimizely has offices in New York, Austin, Chicago, Minneapolis and in 17 other locations
New York, NY, US (HQ)
119 5th Ave 7th Floor
Austin, TX, US
3300 N Interstate Hwy 35
Chicago, IL, US
20 N Upper Wacker Dr # 530
Minneapolis, MN, US
729 N Washington Ave #600
Nashua, NH, US
542 Amherst St #101A
Oakland, CA, US
1111 Broadway Suite 300
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Optimizely Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$259.6 m


In total, Optimizely had raised $259.6 m. Optimizely is a subsidiary of EPiServer

Optimizely Operating Metrics

Oct, 2015Y, 2016Jul, 2017Oct, 2017Sep, 2019

Experiences Delivered to Date

30 b700 b700 b700 b

Annual Recurring Revenue

$90 m




1 k
Show all operating metrics

Optimizely Acquisitions / Subsidiaries

Company NameDateDeal Size
ZaiusMarch 22, 2021
Experiment EngineApril 19, 2017
SynferenceJune 26, 2014
Optimizely GmbH
Zaius, Inc.

Optimizely Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Optimizely Online and Social Media Presence

Embed Graph

Optimizely Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Optimizely News and Updates

B2B Distributor Partners with Optimizely and Bridgeline to Optimize Site Search

WOBURN, Mass., March 31, 2022 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing technology software provider, announced today that their partnership with Optimizely continues to drive revenue with another customer within the B2B distribution sector.

Optimizely partners with Google Cloud to improve digital experience

Optimizely’s partnership with Google Cloud will open the door to a range of solutions they can use to enhance their customer’s digital experiences, while remaining operationally agile.

Nishtech Earns Platinum-Level Partnership with Optimizely

CINCINNATI, Jan. 17, 2022 (GLOBE NEWSWIRE) -- Nishtech, a full-service e-commerce and digital experience consultancy, today announced it has been certified as a Platinum Partner of Optimizely, the customer-centric digital experience company.

Bridgeline and Optimizely Partner to Release First B2B Site Search Connector

WOBURN, Mass., Nov. 23, 2021 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing technology software provider, announced today a new partnership with Optimizely, a leader in the IDC Marketscape for B2B Commerce.

Bridgeline and Luminos Labs partner to productize the Hawksearch Connector for Optimizely B2C Commerce and Content

WOBURN, Mass., Nov. 04, 2021 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing technology software provider, announced today that their Hawksearch software team is working alongside Luminos Labs to produce an Optimizely B2C connector, available in the Optimizely …
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Optimizely Blogs

Welcome! Celebrating our newest Optimizely Most Valuable Professionals! 🎉

There’s a lot happening in the community at Optimizely.   The Optimizely community continues to grow and our community slack now counts over 2800 members, with new professionals joining daily.  The Optimizely MVPs (a group of 70+ technical community contributors) have been busy writing code packages…

Optimizely Transforms Product Organization to Support Maturing Product Set for Evolving Customer Needs

As Optimizely has grown over the past two years, through acquisition and organically, our product organization has grown 300%. With this growth, we created new groups, added new roles and reorganized to build an infrastructure to support product and services production. How does all of this get mana…

6 tech stack insights from FullStory, Zillow Group and The Financial Times

In March, we hosted the latest in our one-hour series of Digital Labs sessions for a global audience. Speakers from innovative brands FullStory, Zillow Group and The Financial Times provided actionable insights into creating a great tech stack and debated hot topics like Build vs Buy, the importance…

3 key ways Optimizely and FullStory are better together

Experimentation is an essential part of any company’s digital experience strategy. Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences. By running experiments and measuring the impact of new features…

Post COVID-19: returning to a new normal

Listen, I get it. I’m fatigued, you’re fatigued, we’re all fatigued…over COVID-19, but it’s still important to talk about it. In fact, it’s something we will be talking about and writing about for years whether we like it or not, as it was the worst pandemic this generation has ever seen and there’s…

The FinTech industry experimentation post-pandemic

Let’s start by looking at the traditional banks and branches. In pre-pandemic life, going to a bank to open a checking account or to withdraw money was normal. For the older generation, it was even a “place of familiarity” where bank staff knew their names and foster relationships with them. This ha…
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Optimizely Frequently Asked Questions

  • When was Optimizely founded?

    Optimizely was founded in 2009.

  • Who are Optimizely key executives?

    Optimizely's key executives are Alex Atzberger, Myles Johnson and Eric Anderson.

  • How many employees does Optimizely have?

    Optimizely has 293 employees.

  • Who are Optimizely competitors?

    Competitors of Optimizely include Wingify, Dynamic Yield and Unbounce.

  • Where is Optimizely headquarters?

    Optimizely headquarters is located at 119 5th Ave 7th Floor, New York.

  • Where are Optimizely offices?

    Optimizely has offices in New York, Austin, Chicago, Minneapolis and in 17 other locations.

  • How many offices does Optimizely have?

    Optimizely has 22 offices.