Optimizely operates a website optimization platform that provides A/B testing, multivariate testing and website personalization for individuals and organizations with and without technical expertise. The Company's platform empowers organizations to conceive and run experiments that help them make data-driven decisions.

San Francisco, US
Size (employees)
438 (est)-3%
Optimizely was founded in 2009 and is headquartered in San Francisco, US
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Key People/Management at Optimizely

Jay Larson

Jay Larson

Pete Koomen

Pete Koomen

Co-founder & CTO
David Schwarzbach

David Schwarzbach

Carl Tsukahara

Carl Tsukahara


Optimizely Office Locations

Optimizely has an office in San Francisco, London, Cologne, Munich and in 4 other locations
San Francisco, US (HQ)
631 Howard Street, Suite 100
Austin, US
600 Congress Ave
New York, US
119 5th Ave
Sydney, AU
13, 333 George St
Cologne, DE
Christophstrasse 15-17
Munich, DE
Luise Ullrich Strasse 20
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Optimizely Financials and Metrics

Optimizely Operating Metrics

Optimizely's Customers was reported to be 1 k in Oct, 2017.
Oct, 2015Y, 2016Jul, 2017Oct, 2017

Experiences Delivered to Date

30 b700 b700 b

Annual Recurring Revenue

$90 m




1 k
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Optimizely Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Experiment Engine April 19, 2017
Synference June 26, 2014
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Optimizely News and Updates

Optimizely’s decision to ditch its free plan suggests A/B website testing is dead

GUEST: A/B testing platform leader Optimizely announced on December 20, 2017 that it will sunset its free Starter plan on February 28, 2018. We estimate that this change will leave around 70,000 websites* without a tool for testing and tweaking the site experience. Here’s the official message Optimi…

Optimizely launches new tools to help companies manage thousands of web experiments

 Optimizely helps businesses test out different ways to make their websites or apps more effective — but, as vice president of Product Management Claire Vo put it, how do you go from “five experiments per week to hundreds and thousands of experiments per week”? Read More

AB Testing Software Global Market 2017: Key Players – Optimizely, Wingify, Pagewiz, BlueConic, Evergage

Wiseguyreports.Com Adds “AB Testing Software Market –Market Demand, Growth, Opportunities, Analysis of Top Key Players and Forecast to 2022” To Its Research Database. Posted via Industry Today. Follow us on Twitter @IndustryToday

Optimizely unveils expanded measurement capabilities to meet the needs of enterprise-wide experimentation

New capabilities extends the platform, helping marketers, analysts and product development teams analyse and take action on their most important metrics Posted via Industry Today. Follow us on Twitter @IndustryToday

Optimizely hires Jay Larson as its new CEO

 Co-founder Dan Siroker is stepping down as the CEO of Optimizely. He’s handing the role over to Jay Larson, who was previously CEO at Birst, as well as an executive at Mercury Interactive and Success Factors. Read More
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