Optimizely (formerly known as Episerver) is a company that develops a digital experience platform (DXP) for content navigation. It offers A/B testing, digital asset management, streamlines work requests, integrated calendars to track timelines, content management, authoring and layout, personalised content, audience targeting, program management, product information management, and other solutions. The company serves the media, travel, retail, high-tech, and financial services industries.