Optimizely operates a website optimization platform that provides A/B testing, multivariate testing and website personalization for individuals and organizations with and without technical expertise. The Company's platform empowers organizations to conceive and run experiments that help them make data-driven decisions.

HQSan Francisco, US
Size (employees)441 (est)
Optimizely was founded in 2009 and is headquartered in San Francisco, US
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Key People/Management at Optimizely

Jay Larson

Jay Larson

Dan Siroker

Dan Siroker

Co-Founder & Executive Chairman
Pete Koomen

Pete Koomen

Co-Founder & CTO
David Schwarzbach

David Schwarzbach

Carl Tsukahara

Carl Tsukahara

Brigitte Donner

Brigitte Donner

VP, Marketing
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Optimizely Office Locations

Optimizely has offices in Sydney, München, Köln, Amsterdam and in 3 other locations
San Francisco, US (HQ)
100 631 Howard St
Austin, US
14th Floor 600 Congress Ave
New York, US
7th Floor 119 5th Ave
Sydney, AU
Level 13 333 George St
Köln, DE
15-17 Christophstraße
München, DE
3 Salvatorplatz
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Optimizely Financials and Metrics

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Optimizely Operating Metrics

Optimizely's Customers was reported to be 1 k in Oct, 2017.
Oct, 2015Y, 2016Jul, 2017Oct, 2017

Experiences Delivered to Date

30 b700 b700 b

Annual Recurring Revenue

$90 m




1 k
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Optimizely Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Experiment EngineApril 19, 2017
SynferenceJune 26, 2014

Human Capital Metrics

Optimizely's employees are reported to be approximately 31% female and 69% male.
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Optimizely Online and Social Media Presence

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Optimizely News and Updates

AB Testing Software Market 2018: Global Analysis by Key Players – Optimizely, Wingify, Pagewiz, BlueConic, Evergage

Wiseguyreports.Com Publish New Market Research Report On -“AB Testing Software Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2025” Posted via Industry Today. Follow us on Twitter @IndustryToday

Optimizely’s decision to ditch its free plan suggests A/B website testing is dead

GUEST: A/B testing platform leader Optimizely announced on December 20, 2017 that it will sunset its free Starter plan on February 28, 2018. We estimate that this change will leave around 70,000 websites* without a tool for testing and tweaking the site experience. Here’s the official message Optimi…

Optimizely launches new tools to help companies manage thousands of web experiments

 Optimizely helps businesses test out different ways to make their websites or apps more effective — but, as vice president of Product Management Claire Vo put it, how do you go from “five experiments per week to hundreds and thousands of experiments per week”? Read More

AB Testing Software Global Market 2017: Key Players – Optimizely, Wingify, Pagewiz, BlueConic, Evergage

Wiseguyreports.Com Adds “AB Testing Software Market –Market Demand, Growth, Opportunities, Analysis of Top Key Players and Forecast to 2022” To Its Research Database. Posted via Industry Today. Follow us on Twitter @IndustryToday

Optimizely unveils expanded measurement capabilities to meet the needs of enterprise-wide experimentation

New capabilities extends the platform, helping marketers, analysts and product development teams analyse and take action on their most important metrics Posted via Industry Today. Follow us on Twitter @IndustryToday

Optimizely hires Jay Larson as its new CEO

 Co-founder Dan Siroker is stepping down as the CEO of Optimizely. He’s handing the role over to Jay Larson, who was previously CEO at Birst, as well as an executive at Mercury Interactive and Success Factors. Read More
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Optimizely Company Life and Culture

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