Optimizely is a company that develops a progressive delivery and experimentation platform. It provides A/B testing, multivariate testing, and website personalization. The platform enables organizations to run experiments that help them to make data-driven decisions. The company serves the media, travel, retail, high tech, and financial services industries.

Employee Rating

Parent CompanyEPiServer
HQSan Francisco, CA, US
Cybersecurity ratingBMore
Optimizely was founded in 2009 and is headquartered in San Francisco, CA, US

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Key People/Management at Optimizely

Alex Atzberger

Alex Atzberger

Chief Executive Officer
Myles Johnson

Myles Johnson

Chief Financial Officer
Kirsten Allegri Williams

Kirsten Allegri Williams

Chief Marketing Officer
Chad Wolf

Chad Wolf

Chief Customer Officer
Laura Thiele

Laura Thiele

Chief People Officer
Fredrik Tjärnberg

Fredrik Tjärnberg

Senior Vice President, Growth and Expansion
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Optimizely Office Locations

Optimizely has offices in San Francisco, Austin, Chicago, Minneapolis and in 13 other locations
San Francisco, CA, US (HQ)
Suite 100, 631 Howard St
Austin, TX, US
3300 N Interstate Hwy 35
Chicago, IL, US
20 N Upper Wacker Dr # 530
Minneapolis, MN, US
110 N 5th St #800
Nashua, NH, US
542 Amherst St #101A
New York, NY, US
119 5th Ave 7th Floor
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Optimizely Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$259.6 m


In total, Optimizely had raised $259.6 m. Optimizely is a subsidiary of EPiServer

Optimizely Operating Metrics

Oct, 2015Y, 2016Jul, 2017Oct, 2017Sep, 2019

Experiences Delivered to Date

30 b700 b700 b700 b

Annual Recurring Revenue

$90 m




1 k
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Optimizely Acquisitions / Subsidiaries

Company NameDateDeal Size
Experiment EngineApril 19, 2017
SynferenceJune 26, 2014

Optimizely Cybersecurity Score

Cybersecurity ratingPremium dataset



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Optimizely Online and Social Media Presence

Embed Graph

Optimizely Company Culture

  • Overall Culture



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Optimizely News and Updates

Optimizely acquires customer data platform startup Zaius

Optimizely this morning divulged that it has acquired Zaius Inc., the startup behind an artificial intelligence-powered customer data platform of the same name.  Optimizely, officially Episerver Inc., provides cloud services that help enterprises manage their websites and target visitors with perso…

Optimizely adds real-time customer data tracking with Zaius acquisition

Optimizely acquires Zaius to gain a customer data platform that will drive personalization of digital business processes.

Absolunet Achieves Platinum Partner Status with Optimizely (formerly Episerver)

Platinum partnership level requires multiple specializations, certified developers and ecosystem-specific training MONTREAL, March 2, 2021 /PRNewswire/ - Absolunet has attained Platinum Partner Status with Optimizely. The firm's years of experience helping brands, manufacturers and...

Following acquisition, Episerver rebrands as Optimizely

After acquiring Optimizely last fall, content management company Episerver is adopting the Optimizely name for the entire organization. CEO Alex Atzberger told me that the company will be rolling out new branding in the next coming months, as well as renaming its entire product suite to reflect the …

Episerver acquires product development lifecycle startup Optimizely

Digital experience development company Episerver Inc. today said it has acquired product development lifecycle startup Optimizely Inc. Although the price of the deal was not officially disclosed, Bloomberg, quoting people familiar with the deal, pegged the figure at less than $600 million, the valu…

Optimizely to be acquired by Episerver

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Optimizely Blogs

Optimizing Optimizely: How we use Full Stack for product development

To put it simply, Optimizely Full Stack decouples the deployment of code from the delivery of features the code represents. That allows you to quickly release new features to audience segments, test the performance of the changes, analyze their impact, and either release them more widely or roll the…

Meet Emmett Kyoshi Wilson, The Artist Who Brought Our New Brand To Life On Canvas

At Optimizely we believe in the power of unlocking confident creation. By giving marketers, technologists, and leaders the right tools, we help them devote their energies to creating experiences that build brands.  When Emmett Kyoshi was struggling to find a way to unlock his own potential, his moth…

Optimizing Optimizely: How we’re using Optimizely to get the best from Episerver.com

From having an idea for your website to making a testable change and seeing the impact on your audience: it’s really quick with Optimizely Web.  Before Episerver acquired Optimizely (and re-branded to Optimizely), we didn’t do much in the way of experimentation on the Episerver.com website. We got s…

Get More Wins: Experimentation Metrics for Program Success

As we mentioned in our first post in this series, many companies have realized that optimization of their digital products and experiences is no longer a negotiable aspect of their digital strategy. Optimizely’s Strategy and Value team often fields questions on how to operationalize a testing progra…

Get More Wins: Why You Should Focus on Experimentation Now

In the wake of 2020 and the coronavirus pandemic, more companies are investing in experimentation and optimization than ever before, realizing that the ability to test and learn is vital to both pivoting as business needs change, but also to respond to adapting consumer behavior. With this new audie…

Optimizing Optimizely: Content Recommendations Powers Personalized Experiences on the Optimizely Blog

We can now tailor next-best-content recommendations to individual users without any need for manual tagging or rules—and learn at the same time which content performs best. Let’s be honest. The user experience offered by Optimizely’s blog was not all it could have been. Sure, we offered visitors to …
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Optimizely Frequently Asked Questions

  • When was Optimizely founded?

    Optimizely was founded in 2009.

  • Who are Optimizely key executives?

    Optimizely's key executives are Alex Atzberger, Myles Johnson and Kirsten Allegri Williams.

  • How many employees does Optimizely have?

    Optimizely has 293 employees.

  • Who are Optimizely competitors?

    Competitors of Optimizely include Dynamic Yield, Unbounce and LaunchDarkly.

  • Where is Optimizely headquarters?

    Optimizely headquarters is located at Suite 100, 631 Howard St, San Francisco.

  • Where are Optimizely offices?

    Optimizely has offices in San Francisco, Austin, Chicago, Minneapolis and in 13 other locations.

  • How many offices does Optimizely have?

    Optimizely has 19 offices.