OptiMine Software is a leader in cloud-based cross-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s marketing mix analytics and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across channels and devices. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners and Zetta Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Minneapolis, US
Size (employees)
16 (est)
OptiMine Software was founded in 2008 and is headquartered in Minneapolis, US
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OptiMine Software Office Locations

OptiMine Software has offices in Minneapolis, Windsor and Maidenhead and Da’an District
Minneapolis, US (HQ)
400 110 N 5th St
Da’an District, TW
35 Section 2, Dunhua S Rd
Windsor and Maidenhead, GB
17 Bears Rails Park Old
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OptiMine Software Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$16.3 m

Latest funding size

$2.90 m

Time since last funding

3 years ago


OptiMine Software's latest funding round in January 2015 was reported to be $2.9 m. In total, OptiMine Software has raised $16.3 m
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