OptiMine Software

OverviewSuggest Edit

OptiMine Software is a leader in cloud-based cross-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s marketing mix analytics and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across channels and devices. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners and Zetta Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
HQMinneapolis, MN, US

Latest Updates

Employees (est.) (Oct 2021)24
Cybersecurity ratingAMore
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Key People/Management at OptiMine Software

Matt Voda

Matt Voda

Robert Cooley

Robert Cooley

Chief Technology Officer, Founder
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OptiMine Software Office Locations

OptiMine Software has offices in Minneapolis, Da’an District and Windsor and Maidenhead
Minneapolis, MN, US (HQ)
400 N 1st Ave #525
Da’an District, TW
35 Section 2, Dunhua S Rd
Windsor and Maidenhead, GB
17 Bears Rails Park Old
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OptiMine Software Financials and Metrics

Summary Metrics

Founding Date


OptiMine Software total Funding

$10.9 m

OptiMine Software latest funding size

$532.11 k

Time since last funding

5 years ago

OptiMine Software investors

OptiMine Software's latest funding round in June 2016 was reported to be $532.1 k. In total, OptiMine Software has raised $10.9 m
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OptiMine Software Cybersecurity Score

Cybersecurity ratingPremium dataset



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OptiMine Software Online and Social Media Presence

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OptiMine Software Blogs

Retail During Pandemic Case Study

Click here to download our case study on how OptiMine’s analytic agility drove success during a pandemic: https://optimine.com/wp-content/uploads/2021/10/Retail-During-Pandemic-Case-Study.pdf The post Retail During Pandemic Case Study appeared first on OptiMine.

OptiMine On-Demand Webinar: “Apple’s ATT Changes Are Now Live. Learn How It’s Impacting Brands’ Measurement, Performance, & How to Move Forward’

Now that Apple’s ATT changes are live, the marketing ecosystem will never be the same.  How are brands being impacted and what is the path forward?   Whether you attended our latest webinar and you want to watch it again or you missed it but would like to watch the recorded version, OptiMine has got…

Podcast: What keeps every CMO and digital operations team up at night?

  IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed online ad auction process known as real-time bidding (RTB). But that is only the start of…

Nielsen Under Siege: Who (If Anyone) Will Capitalize on the Ratings Giant’s Woes?

Few major clients are happy with the data service at Nielsen — but no one sees a realistic alternative. For more on this topic, read “Nielsen Under Siege: Who (If Anyone) Will Capitalize on the Ratings Giant’s Woes?” in The Hollywood Reporter featuring OptiMine CEO Matt Voda, here: https://www.hollywoodreporter.com/business/business-news/nielsen-woes-tv-ratings-1235009554-1235009554/…

If NBCU Ditches Nielsen, What Must Come Next?

As NBCUniversal puts Nielsen on notice, pressing questions arise about what a new ad measurement system should include. The answer must come out of studying Nielsen’s pain points and navigating privacy issues with which digital media currently grapple. Read OptiMine CEO Matt Voda’s guest post in TV …

Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It

A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New York-based standards body for the digital advertising industry. So, what does this mean (not just for the EU, but for the U.S. as well)? Read AdWeek‘s recent article by OptiMine CEO Matt V…
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OptiMine Software Frequently Asked Questions

  • When was OptiMine Software founded?

    OptiMine Software was founded in 2008.

  • Who are OptiMine Software key executives?

    OptiMine Software's key executives are Matt Voda and Robert Cooley.

  • How many employees does OptiMine Software have?

    OptiMine Software has 24 employees.

  • Who are OptiMine Software competitors?

    Competitors of OptiMine Software include Redpill Linpro, Reflex Solutions and Quiet Professionals.

  • Where is OptiMine Software headquarters?

    OptiMine Software headquarters is located at 400 N 1st Ave #525, Minneapolis.

  • Where are OptiMine Software offices?

    OptiMine Software has offices in Minneapolis, Da’an District and Windsor and Maidenhead.

  • How many offices does OptiMine Software have?

    OptiMine Software has 3 offices.