OptiMine Software

OptiMine Software is a leader in cloud-based cross-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s marketing mix analytics and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across channels and devices. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners and Zetta Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Type
Private
HQ
Minneapolis, US
Founded
2008
Employees
30 (est)+4%
OptiMine Software was founded in 2008 and is headquartered in Minneapolis, US

OptiMine Software Locations

Minneapolis, US
Windsor and Maidenhead, GB
Da’an District, TW

OptiMine Software Metrics

OptiMine Software Summary

Founding Date

2008

Total Funding

$16.3 M

Latest funding size

$2.9 M

Time since last funding

almost 2 years

Investors

OptiMine Software's latest funding round of $2.9 M was in January 2015. In total, OptiMine Software has raised $16.3 M.
13% of current employees of OptiMine Software are female and 87% are male.

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