Optimal Strategix Group delivers technology-driven marketing solutions. The Company develops account intelligence mobile applications, which enable field sales representatives to collect customer information for profiling, segmentation, insights, and targeted collateral presentation at the individual customer level. Its applications analyze customer insights gathered automatically to provide enterprise level KPIs and benchmarking. Optimal Strategix Group delivers solutions in the practice areas to address the life cycle of a product, service, or brand include product innovation, future response segmentation, message optimization, and customer analytics. 

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HQNewtown, US
Size (employees)121 (est)-2%
Optimal Strategix Group was founded in 2008 and is headquartered in Newtown, US
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Key People/Management at Optimal Strategix Group

R. Sukumar

R. Sukumar

Satya Varagoor

Satya Varagoor

EVP Operations
Carl Aloi

Carl Aloi

Krishnan Varagur

Krishnan Varagur

SVP - Technology Solutions
Jothiram Athreya

Jothiram Athreya

Md - Apac
Michael Duffey

Michael Duffey

Board Member
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Optimal Strategix Group Office Locations

Optimal Strategix Group has offices in Altrincham, Newtown, New York and Bengaluru
Newtown, US (HQ)
140 Terry Dr
New York, US
349 5th Ave
Altrincham, GB
Stamford New Rd
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Optimal Strategix Group Financials and Metrics

Summary Metrics

Founding Date


Optimal Strategix Group total Funding

$1.3 m

Optimal Strategix Group latest funding size

$1.25 m

Time since last funding

2 years ago
Optimal Strategix Group's latest funding round in July 2016 was reported to be $1.3 m. In total, Optimal Strategix Group has raised $1.3 m
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Optimal Strategix Group Blogs

Superior customer experience in finance – Leveraging the power of behavioral analytics

Imagine this scenario – Two customers dial into a bank’s call center. One of them is looking to explore alternate payment options and the other wants to know their credit statement for the month. You would expect the interactive voice response (IVR) options for both customers to be different. Howeve…

Going Beyond Customer Satisfaction – Creating the Ultimate Future Journey Map

Organizations have been working towards customer centricity for a while now, to create great experiences for their customers and in turn grow in revenue and reputation. Customer experience (CX) and satisfaction however, is a constantly evolving entity. Therefore, CX driven organizations may fail to …

The Importance of Brand Equity – How to Create Lasting Value for Your Company

Building a successful business requires the interplay of several critical elements like planning, financial management, marketing, customer service, sales and estimation among others. However, many businesses forget the impact that brand equity has on organizational success and your bottom line. So,…

AI with no EQ? Using Machine Learning as Training Wheels to Humanize AI

In December 2016, a customer of Lemonade Insurance Company hit ‘submit’ on an insurance claim for a $979 Canada Goose coat. Approximately 3 seconds later, Lemonade’s claims bot – AI Jim had reviewed the claim, cross referenced it with the policy, run 18 anti-fraud algorithms on it, approved the clai…

Optimizing Sales and Generating Profit for Your Product – Augmenting your Pricing Strategy with Behavioral Analytics

Every product marketer will emphasize how crucial pricing is while launching a product. But organizations often struggle at determining the exact price point – how much should a product’s price be? Charge too much and it won’t sell. Charge too little and you forgo revenues and profits. Charging a pr…

Indian Healthcare System – A booming sector but with its many faceted challenges!

India’s healthcare system is diversified and vast and continues to be one of the fastest growing sectors. The rise in communicable and “lifestyle” diseases, growing and ageing population and growing demand for affordable healthcare have resulted a surge in the Indian healthcare industry to touch USD…
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Optimal Strategix Group Company Life and Culture

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Optimal Strategix Group Frequently Asked Questions

  • When was Optimal Strategix Group founded?

    Optimal Strategix Group was founded in 2008.

  • Who are Optimal Strategix Group key executives?

    Optimal Strategix Group's key executives are R. Sukumar, Satya Varagoor and Carl Aloi.

  • How many employees does Optimal Strategix Group have?

    Optimal Strategix Group has 121 employees.

  • Who are Optimal Strategix Group competitors?

    Competitors of Optimal Strategix Group include Ossisto, Serpstat and Bitly.

  • Where is Optimal Strategix Group headquarters?

    Optimal Strategix Group headquarters is located at 140 Terry Dr, Newtown.

  • Where are Optimal Strategix Group offices?

    Optimal Strategix Group has offices in Altrincham, Newtown, New York and Bengaluru.

  • How many offices does Optimal Strategix Group have?

    Optimal Strategix Group has 4 offices.