Optimal Strategix Group (OSG) is a company that provides marketing strategy consulting, analytics, and technology solutions. Its products include OSG o360, a customer experience platform that utilizes analytics and machine learning to provide insights into customer journeys based on online and offline channels of interaction; and ASEMAP, a tool for predictive trade-off technology designed to capture customer feedback and predict future preferences. The company caters to medtech, retail, finance, energy, government, and other sectors.