Optimal Strategix Group delivers technology-driven marketing solutions. The Company develops account intelligence mobile applications, which enable field sales representatives to collect customer information for profiling, segmentation, insights, and targeted collateral presentation at the individual customer level. Its applications analyze customer insights gathered automatically to provide enterprise level KPIs and benchmarking. Optimal Strategix Group delivers solutions in the practice areas to address the life cycle of a product, service, or brand include product innovation, future response segmentation, message optimization, and customer analytics. 

HQNewtown, US
Size (employees)125 (est)+2%
Optimal Strategix Group was founded in 2008 and is headquartered in Newtown, US
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Key People/Management at Optimal Strategix Group

R. Sukumar

R. Sukumar

Satya Varagoor

Satya Varagoor

EVP Operations
Carl Aloi

Carl Aloi

Krishnan Varagur

Krishnan Varagur

SVP - Technology Solutions
Jothiram Athreya

Jothiram Athreya

Md - Apac
Michael Duffey

Michael Duffey

Board Member
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Optimal Strategix Group Office Locations

Optimal Strategix Group has offices in Newtown, New York, Bengaluru and Altrincham
Newtown, US (HQ)
140 Terry Dr
New York, US
349 5th Ave
Altrincham, GB
Stamford New Rd
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Optimal Strategix Group Financials and Metrics

Summary Metrics

Founding Date


Optimal Strategix Group total Funding

$1.3 m

Optimal Strategix Group latest funding size

$1.25 m

Time since last funding

3 years ago
Optimal Strategix Group's latest funding round in July 2016 was reported to be $1.3 m. In total, Optimal Strategix Group has raised $1.3 m
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Optimal Strategix Group Blogs

Precision Medicine: Towards Truly Individualized Care

Medical treatments generally have been based on the disease and not the patient, where patients with same disease are treated with the same treatment. This ‘one-size-fits-all’ approach to therapy can be successful for some patients, but some may have adverse effects despite showing a positive respon…

Disrupt Demand Forecasting by Reading Your Customers’ Minds

History of demand forecasting Decades ago, in the 1970s and 80s, businesses were bewildered by the complexities that demand forecasting presented. With the onset of enterprise computing at the time, there wasn’t enough customer data available to draw insights on demand. This resulted in massive loss…

Data Analytics in Banking and Financial Services

In today’s data-driven world, data analytics play a crucial role in informed decision making to drive organizations forward, improve efficiency, increase returns, and in turn achieve business goals. For the uninitiated, data analytics is the process of discovery, interpretation, and conveying meanin…

Artificial Intelligence in Insurance – Powering You to Effectively Manage Business Risk

Artificial Intelligence (AI) has transformed industries through its evolved predictive capabilities and superior decision making. Whether we talk about retail, hospitality or healthcare, AI has driven exponential growth in each industry. By leveraging app-based AI and machine learning technologies, …

Superior customer experience in finance – Leveraging the power of behavioral analytics

Imagine this scenario – Two customers dial into a bank’s call center. One of them is looking to explore alternate payment options and the other wants to know their credit statement for the month. You would expect the interactive voice response (IVR) options for both customers to be different. Howeve…

Going Beyond Customer Satisfaction – Creating the Ultimate Future Journey Map

Organizations have been working towards customer centricity for a while now, to create great experiences for their customers and in turn grow in revenue and reputation. Customer experience (CX) and satisfaction however, is a constantly evolving entity. Therefore, CX driven organizations may fail to …
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Optimal Strategix Group Company Life and Culture

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Optimal Strategix Group Frequently Asked Questions

  • When was Optimal Strategix Group founded?

    Optimal Strategix Group was founded in 2008.

  • Who are Optimal Strategix Group key executives?

    Optimal Strategix Group's key executives are R. Sukumar, Satya Varagoor and Carl Aloi.

  • How many employees does Optimal Strategix Group have?

    Optimal Strategix Group has 125 employees.

  • Who are Optimal Strategix Group competitors?

    Competitors of Optimal Strategix Group include Ossisto, Serpstat and Bitly.

  • Where is Optimal Strategix Group headquarters?

    Optimal Strategix Group headquarters is located at 140 Terry Dr, Newtown.

  • Where are Optimal Strategix Group offices?

    Optimal Strategix Group has offices in Newtown, New York, Bengaluru and Altrincham.

  • How many offices does Optimal Strategix Group have?

    Optimal Strategix Group has 4 offices.