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Optimal Strategix Group delivers technology-driven marketing solutions. The Company develops account intelligence mobile applications, which enable field sales representatives to collect customer information for profiling, segmentation, insights, and targeted collateral presentation at the individual customer level. Its applications analyze customer insights gathered automatically to provide enterprise level KPIs and benchmarking. Optimal Strategix Group delivers solutions in the practice areas to address the life cycle of a product, service, or brand include product innovation, future response segmentation, message optimization, and customer analytics. 

HQNewtown, US
Employee Ratings2.7

Latest Updates

Employees (est.) (Mar 2019)130(+2%)

Key People/Management at Optimal Strategix Group

R. Sukumar

R. Sukumar

Satya Varagoor

Satya Varagoor

EVP Operations
Carl Aloi

Carl Aloi

Krishnan Varagur

Krishnan Varagur

SVP - Technology Solutions
Jothiram Athreya

Jothiram Athreya

Md - Apac
Michael Duffey

Michael Duffey

Board Member
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Optimal Strategix Group Office Locations

Optimal Strategix Group has offices in Newtown, New York, Altrincham and Bengaluru
Newtown, US (HQ)
140 Terry Dr
New York, US
349 5th Ave
Altrincham, GB
Stamford New Rd
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Optimal Strategix Group Financials and Metrics

Summary Metrics

Founding Date


Optimal Strategix Group total Funding

$1.3 m

Optimal Strategix Group latest funding size

$1.25 m

Time since last funding

3 years ago
Optimal Strategix Group's latest funding round in July 2016 was reported to be $1.3 m. In total, Optimal Strategix Group has raised $1.3 m
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Optimal Strategix Group Online and Social Media Presence

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Optimal Strategix Group Blogs

The Biggest Tragedy in the History of Aviation Experiments and How it Could Have Been Prevented

The plane of our dreams – the grand Airbus A380, is dead. So are the billions of dollars invested on bringing this grand vision to life. In the entire history of world aviation, this is arguably the most disastrous tale of a change in market dynamics, data interpretation and business planning. Often…

The Future of Segmentation: Emerging Trends and Techniques

Traditionally, customer segmentation has relied on demographics, attitudes and other broad mechanisms to develop customer personas. Using inputs on these personas, templatized sales strategies were deployed to make engagement relevant. With the evolution of market forces, omni-channel touch-points, …

Predictive Analytics in Healthcare

Healthcare organizations collect data on patient health, diseases, claims, lab test details etc and save them as Electronic Health Records (EHR). EHRs help clinicians understand the patient’s medical history and their ongoing conditions. While most organizations use this data to understand things li…

The Modern Market Research Tool-Kit: Blending the Old and the New

When was the last time you filled out a survey using a pen and paper? If you did, were you even giving it some serious thought? In other words, did you really believe that the information you are scribbling in there is going to make a difference in the service or products you hope to […] The post Th…

Precision Medicine: Towards Truly Individualized Care

Medical treatments generally have been based on the disease and not the patient, where patients with same disease are treated with the same treatment. This ‘one-size-fits-all’ approach to therapy can be successful for some patients, but some may have adverse effects despite showing a positive respon…

Disrupt Demand Forecasting by Reading Your Customers’ Minds

History of demand forecasting Decades ago, in the 1970s and 80s, businesses were bewildered by the complexities that demand forecasting presented. With the onset of enterprise computing at the time, there wasn’t enough customer data available to draw insights on demand. This resulted in massive loss…
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Optimal Strategix Group Frequently Asked Questions

  • When was Optimal Strategix Group founded?

    Optimal Strategix Group was founded in 2008.

  • Who are Optimal Strategix Group key executives?

    Optimal Strategix Group's key executives are R. Sukumar, Satya Varagoor and Carl Aloi.

  • How many employees does Optimal Strategix Group have?

    Optimal Strategix Group has 130 employees.

  • Who are Optimal Strategix Group competitors?

    Competitors of Optimal Strategix Group include MakerSights, Serpstat and Bitly.

  • Where is Optimal Strategix Group headquarters?

    Optimal Strategix Group headquarters is located at 140 Terry Dr, Newtown.

  • Where are Optimal Strategix Group offices?

    Optimal Strategix Group has offices in Newtown, New York, Altrincham and Bengaluru.

  • How many offices does Optimal Strategix Group have?

    Optimal Strategix Group has 4 offices.