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Ometria is a next generation ecommerce intelligence solution for online retailers. Our out-of-the-box software connects back end and online data to show ecommerce teams all they need to know about their products and customers. Our customisable dashboards cover KPI tracking, customer lifetime value, detailed product and category insights and funnel analysis of the customer journey across multiple channels. Based in Mayfair, central London, Ometria was founded in early 2013 by a team of entrepreneurs, technical veterans, mathematicians and retailers. Built by retailers for retailers, Ometria is the best solution in the market today for online retailers looking for a powerful yet simple-to-use tool to help them boost their online performance.
HQLondon, GB

Latest Updates

Employees (est.) (Jul 2021)123(+6%)
Job Openings15
Cybersecurity ratingAMore

Key People/Management at Ometria

Ivan Mazour

Ivan Mazour

Chief Executive Officer
Djalal Lougouev

Djalal Lougouev

Chief Strategy Officer
James Dunford Wood

James Dunford Wood

Chief Experience Officer
Gareth Evans

Gareth Evans

VP of Engineering
Jess Wright

Jess Wright

VP of People Operations
Jennifer Yorke

Jennifer Yorke

VP of Customer Success
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Ometria Office Locations

Ometria has an office in London
London, GB (HQ)
9th Floor, 107 Cheapside
London, GB
56 Shoreditch High St
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Ometria Financials and Metrics

Summary Metrics

Founding Date


Ometria total Funding

$31.9 m

Ometria latest funding size

$21 m

Time since last funding

2 years ago

Ometria investors

Ometria's latest funding round in September 2019 was reported to be $21 m. In total, Ometria has raised $31.9 m
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Ometria Revenue

Cash (31-Dec-2017)

GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017



Accounts Receivable


Current Assets



FY, 2013

Financial Leverage

1.1 x
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Ometria Operating Metrics

Ometria's Enterprise Customers was reported to be 200 in Sep, 2019.
Sep, 2019

Enterprise Customers

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Ometria Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Ometria Online and Social Media Presence

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Ometria News and Updates

Customer marketing platform Ometria raises $21M Series B round led by Octopus Ventures

Back in 2017 Ometria, an “AI-powered” customer marketing platform raised $6m in Series A funding to add to the $11m it had already raised. Its platform is all about allowing retailers to send individually personalized marketing messages across several brand touchpoints. Today it’s announced that it’…

Ometria raises $6 mln

Ometria has raised $6 million in series A funding. Strategic investors include Summit Action, Sonae IM and Samos Investments and Adjuvo. Also taking part in the round were: Sir George Buckley, chairman of Black & Decker; Lance Batchelor, CEO of Saga and ex-MD of Amazon; Alan Parker, chairman of …

Ometria Blogs

3 Black Friday campaigns that'll have customers back for Christmas

  ‘Tis the season to be jolly...and send out seasonal campaigns to your customers. The marketing sandwich of the Cyber Weekend and Christmas is a prime period to showcase your products and the festive spirit. We’ve been keeping a keen eye open on great campaigns from Black Friday and drumming up ex…

How to create content that matters: 3 key actions from Taylor Coil of Tortuga

As retail marketers you want any content you produce to reach as many customers as possible; you also want to be showcasing the brand identity via the creative editorial pieces you send out or have on your site. While this may look amazing in their inbox, it’s important to ask -  is your content off…

The Common Thread: Why we created a podcast especially for retail marketers

Podcasts are a growing form of communication. Everywhere you look there’s another being created, serving a wide or very specific audience, and as noted at our conference and in our census, the tastes of consumers and the free -time they have is changing. There are 750,000 active podcasts in 2019 alo…

Three big takeaways from the Consumer Census 2019

As a retail marketer you want to provide your customers with “great” experiences. This much is obvious,but lies behind amazing customer experiences?  We spoke to 4,000 consumers about their expectations, likes and dislikes in our latest piece of research, which you can download from the Ometria Acad…

What we learned from keynote speakers at Lifecycle19

The doors of Printworks have closed to Lifecycle this year, but the new information and salient talking points from the keynote speakers are sure to still be buzzing in everyone’s ears. Whether discovering how to empower your team to drive brand identity or the actual impact of your irrelevant mes…

The DNA of your emails: making html changes when you don’t code

  We know that as a marketer your job involves wearing many hats, some hats that you didn’t expect to have on. These skills gaps can sometimes impact your want to create campaigns that match the expectations of your brand, and sometimes can cause a lag in getting campaigns out the door. Ever wonder…
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Ometria Frequently Asked Questions

  • When was Ometria founded?

    Ometria was founded in 2013.

  • Who are Ometria key executives?

    Ometria's key executives are Ivan Mazour, Djalal Lougouev and James Dunford Wood.

  • How many employees does Ometria have?

    Ometria has 121 employees.

  • Who are Ometria competitors?

    Competitors of Ometria include Zaius, Yotpo and Bridgevine.

  • Where is Ometria headquarters?

    Ometria headquarters is located at 9th Floor, 107 Cheapside, London.

  • Where are Ometria offices?

    Ometria has an office in London.

  • How many offices does Ometria have?

    Ometria has 2 offices.