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Ometria is a next generation ecommerce intelligence solution for online retailers. Our out-of-the-box software connects back end and online data to show ecommerce teams all they need to know about their products and customers. Our customisable dashboards cover KPI tracking, customer lifetime value, detailed product and category insights and funnel analysis of the customer journey across multiple channels. Based in Mayfair, central London, Ometria was founded in early 2013 by a team of entrepreneurs, technical veterans, mathematicians and retailers. Built by retailers for retailers, Ometria is the best solution in the market today for online retailers looking for a powerful yet simple-to-use tool to help them boost their online performance.
HQLondon, GB

Latest Updates

Employees (est.) (Oct 2020)110(-6%)
Job Openings10
Cybersecurity ratingBMore

Key People/Management at Ometria

Ivan Mazour

Ivan Mazour

Chief Executive Officer
Al James

Al James

Chief Technology Officer
Djalal Lougouev

Djalal Lougouev

Chief Product Officer
Dave Wilby

Dave Wilby

Chief Operations Officer
James Dunford Wood

James Dunford Wood

Chief Experience Officer
Gareth Evans

Gareth Evans

VP of Engineering
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Ometria Office Locations

Ometria has an office in London
London, GB (HQ)
9th Floor, 107 Cheapside
London, GB
56 Shoreditch High St, Shoreditch
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Ometria Financials and Metrics

Summary Metrics

Ometria's latest funding round in September 2019 was reported to be $21 m. In total, Ometria has raised $31.9 m
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Ometria Revenue

Cash (31-Dec-2017)

GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017



Accounts Receivable


Current Assets



FY, 2013

Financial Leverage

1.1 x
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Ometria Operating Metrics

Ometria's Enterprise Customers was reported to be 200 in Sep, 2019.
Sep, 2019

Enterprise Customers

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Ometria Cybersecurity Score

Cybersecurity ratingPremium dataset



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Ometria Online and Social Media Presence

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Ometria News and Updates

Customer marketing platform Ometria raises $21M Series B round led by Octopus Ventures

Back in 2017 Ometria, an “AI-powered” customer marketing platform raised $6m in Series A funding to add to the $11m it had already raised. Its platform is all about allowing retailers to send individually personalized marketing messages across several brand touchpoints. Today it’s announced that it’…

Ometria raises $6 mln

Ometria has raised $6 million in series A funding. Strategic investors include Summit Action, Sonae IM and Samos Investments and Adjuvo. Also taking part in the round were: Sir George Buckley, chairman of Black & Decker; Lance Batchelor, CEO of Saga and ex-MD of Amazon; Alan Parker, chairman of …

Ometria Blogs

Deliverability on Black Friday: 3 things you need to know

  In our latest download, ‘The Black Friday Survival Guide’ we go into depth about the importance of preparation for the Cyber weekend, and how it makes all the difference. When it comes to deliverability, having all your inbox ducks in a row is equally key to success during one of the busiest reta…

How Emma Bridgewater saves its most loyal customers from slipping away

Pottery brand Emma Bridgewater, with its various collections and customisable items, has established itself as a firm favourite amongst customers who want personalised and beautiful crockery to adorn their homes or gift to friends.  Based at the same location, Stoke, since its conception in 1985, E…

3 steps to re-engaging 'inactive' and 'lapsed' customers

For this post, Ometria’s email marketing consultant, Rita, offers advice on how ecommerce marketers today can go about (a) identifying inactive customers, and (b) re-engaging them.  In an ideal world, all of your contacts would be engaged and consistently purchasing from you – but this isn’t the ca…

What does a ‘good’ email actually look like? 3 tips when you don’t have an in-house design team

An important aspect of creating truly tailored experiences for your customers is creating email templates. This aspect of campaign building is often dreaded as it’s time-consuming and poses a challenge when you have various regions and customer groups. For marketers with no in-house design team or s…

Getting beyond the first date: 4 core elements to get customers committed to your brand

As a retailer you often find yourself focusing on acquisition. And why wouldn’t you? Your customers are what make the success of the brand (the more the better, right?). But with brands spending so much of their resources focusing on getting customers in, they often lose focus when it comes to keepi…

Four major ecommerce takeaways from Mary Meeker’s trend report

Mary Meeker, the much-lauded and respected tech VC (having back companies like Airbnb, Houzz and Slack) has released her annual trend report. Now the must-read across the industry, this annual deep-dive distills the year thus far and her predictions for where the space is headed. At 333 pages long…
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Ometria Frequently Asked Questions

  • When was Ometria founded?

    Ometria was founded in 2013.

  • Who are Ometria key executives?

    Ometria's key executives are Ivan Mazour, Al James and Djalal Lougouev.

  • How many employees does Ometria have?

    Ometria has 110 employees.

  • Who are Ometria competitors?

    Competitors of Ometria include Zaius, Ecomnova and OrderGroove.

  • Where is Ometria headquarters?

    Ometria headquarters is located at 9th Floor, 107 Cheapside, London.

  • Where are Ometria offices?

    Ometria has an office in London.

  • How many offices does Ometria have?

    Ometria has 2 offices.