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ObservePoint provides the market-leading enterprise Data Quality Assurance Platform that maximizes return on marketing technology by thoroughly identifying, analyzing, and testing javascript-based technologies deployed on web sites. The largest organizations around the world leverage ObservePoint technology to improve data quality, provide transparency into data collection methods, monitor and systematically protect vital business metrics. ObservePoint's Data Quality Assurance Platform helps your team make better decisions off of better data. Audits are cloud-based technology that allows digital marketers to perform large-scale scans of entire online properties to assess the quality of data in third-party marketing tools. Audits identify advertising, analytics, tag management, personalization, and many other third-party technology integrations which can be impacted by data loss, data inflation, and data corruption. Simulations provide real-time metrics protection on critical web site content: purchase funnels, advertising inventory, high-traffic landing pages, and conversion tracking tags. Simulations frequently test the technology behind this critical content to protect business metrics as well as user experience. Tag Debugger is a free extension for Google Chrome that exposes data that is sent behind-the-scenes for the purpose of in-context tag debugging. Debugger clearly identifies which technologies are collecting data and exposes the data transaction.
HQProvo, UT, US
Employee Ratings4.5
Overall CultureC

Latest Updates

Employees (est.) (Jan 2021)89(-1%)
Cybersecurity ratingBMore

Key People/Management at ObservePoint

Rob Seolas

Rob Seolas

Co-Founder & CEO
John Pestana

John Pestana

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ObservePoint Office Locations

ObservePoint has offices in Provo and Carlsbad
Provo, UT, US (HQ)
251 W River Park Dr #300
Carlsbad, CA, US
2382 Camino Vida Roble
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ObservePoint Financials and Metrics

Summary Metrics

Founding Date


ObservePoint total Funding

$30.9 m

ObservePoint latest funding size

$3 m

Time since last funding

3 years ago

ObservePoint investors

ObservePoint's latest funding round in January 2018 was reported to be $3 m. In total, ObservePoint has raised $30.9 m
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ObservePoint Cybersecurity Score

Cybersecurity ratingPremium dataset



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ObservePoint Online and Social Media Presence

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ObservePoint Company Culture

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ObservePoint News and Updates

ObservePoint to Host 5th Annual Virtual Analytics Summit

SILICON SLOPES, Utah, Dec. 12, 2019 /PRNewswire/ -- ObservePoint, the premier solution for governing analytics and marketing tags, announced they will be hosting their annual Virtual Analytics Summit (VAS) on January 15, 2020. VAS is a free, one-day virtual event that brings together over...

ObservePoint Announces Co-Founder John Pestana as New CEO

SILICON SLOPES, Utah, Dec. 4, 2019 /PRNewswire/ -- ObservePoint is excited to announce a new stage in its leadership; Co-founder and CEO Rob Seolas will be passing the baton to fellow Co-founder John Pestana who will be stepping in as CEO, effective immediately. John and Rob will proceed...

ObservePoint Blogs

Google Analytics Crash Course: 25 of the Best Tricks and Hacks

Analytics solutions are constantly changing, and there are always updates in our technological services making it hard to keep up. Learn the 25 most beneficial tricks and hacks for Google Analytics to keep up with the times.

What Is Tag Validation?

Tag validation takes auditing one step further giving you confidence in your site and data you can trust.

Tag Governance: Your Best Martech Investment in 2019

Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.

*Don’t Bother Reading This Post about Website Monitoring*

Website monitoring is important for verifying website performance so you can address concerns quickly. But you already knew that. The post *Don’t Bother Reading This Post about Website Monitoring* appeared first on ObservePoint.

5 Key Steps of A Machine Learning Project Lifecycle

Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. Learn 5 steps to prepare your data for machine learning. The post 5 Key Steps of A Machine Learning Project Lifecycle appeared first on ObservePoint.

Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

Thousands of analytics and marketing tags on your site make collecting data possible. Use this tag governance framework to rein in an unruly implementation. The post Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags appeared first on ObservePoint.
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ObservePoint Frequently Asked Questions

  • When was ObservePoint founded?

    ObservePoint was founded in 2007.

  • Who are ObservePoint key executives?

    ObservePoint's key executives are Rob Seolas and John Pestana.

  • How many employees does ObservePoint have?

    ObservePoint has 89 employees.

  • Who are ObservePoint competitors?

    Competitors of ObservePoint include Usablenet, Tealium and Umbel.

  • Where is ObservePoint headquarters?

    ObservePoint headquarters is located at 251 W River Park Dr #300, Provo.

  • Where are ObservePoint offices?

    ObservePoint has offices in Provo and Carlsbad.

  • How many offices does ObservePoint have?

    ObservePoint has 2 offices.