ObservePoint provides the market-leading enterprise Data Quality Assurance Platform that maximizes return on marketing technology by thoroughly identifying, analyzing, and testing javascript-based technologies deployed on web sites. The largest organizations around the world leverage ObservePoint technology to improve data quality, provide transparency into data collection methods, monitor and systematically protect vital business metrics. ObservePoint's Data Quality Assurance Platform helps your team make better decisions off of better data. Audits are cloud-based technology that allows digital marketers to perform large-scale scans of entire online properties to assess the quality of data in third-party marketing tools. Audits identify advertising, analytics, tag management, personalization, and many other third-party technology integrations which can be impacted by data loss, data inflation, and data corruption. Simulations provide real-time metrics protection on critical web site content: purchase funnels, advertising inventory, high-traffic landing pages, and conversion tracking tags. Simulations frequently test the technology behind this critical content to protect business metrics as well as user experience. Tag Debugger is a free extension for Google Chrome that exposes data that is sent behind-the-scenes for the purpose of in-context tag debugging. Debugger clearly identifies which technologies are collecting data and exposes the data transaction.
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Employee Rating

4.7More
TypePrivate
HQProvo, US
Founded2007
Size (employees)98 (est)+5%
Websiteobservepoint.com
ObservePoint was founded in 2007 and is headquartered in Provo, US
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Key People/Management at ObservePoint

Rob Seolas

Rob Seolas

Co-Founder & CEO
John Pestana

John Pestana

Co-Founder
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ObservePoint Office Locations

ObservePoint has offices in Provo, London and Carlsbad
Provo, (HQ)
300 251 W River Park Dr
Carlsbad,
2382 Camino Vida Roble
London,
22 Grosvenor Square
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ObservePoint Financials and Metrics

Summary Metrics

Founding Date

2007

ObservePoint total Funding

$34.5 m

ObservePoint latest funding size

$19 m

Time since last funding

2 years ago

ObservePoint investors

ObservePoint's latest funding round in December 2016 was reported to be $19 m. In total, ObservePoint has raised $34.5 m
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ObservePoint Online and Social Media Presence

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ObservePoint Blogs

Tag Governance: Your Best Martech Investment in 2019

Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.

*Don’t Bother Reading This Post about Website Monitoring*

Website monitoring is important for verifying website performance so you can address concerns quickly. But you already knew that. The post *Don’t Bother Reading This Post about Website Monitoring* appeared first on ObservePoint.

5 Key Steps of A Machine Learning Project Lifecycle

Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. Learn 5 steps to prepare your data for machine learning. The post 5 Key Steps of A Machine Learning Project Lifecycle appeared first on ObservePoint.

Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

Thousands of analytics and marketing tags on your site make collecting data possible. Use this tag governance framework to rein in an unruly implementation. The post Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags appeared first on ObservePoint.

Thinking about a Web Analytics Audit? Consider These 5 Questions

Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions. The post Thinking about a Web Analytics Audit? Consider These 5 Questions appeared first on ObservePoint.

What Are Piggybacking Tags and What Threats Do They Pose?

Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post. The post What Are Piggybacking Tags and What Threats Do They Pose? appeared first on ObservePoint.
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ObservePoint Company Life and Culture

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ObservePoint Frequently Asked Questions

  • When was ObservePoint founded?

    ObservePoint was founded in 2007.

  • Who are ObservePoint key executives?

    ObservePoint's key executives are Rob Seolas and John Pestana.

  • How many employees does ObservePoint have?

    ObservePoint has 98 employees.

  • Who are ObservePoint competitors?

    Competitors of ObservePoint include digitalbox, RedPoint Global and Datorama.

  • Where is ObservePoint headquarters?

    ObservePoint headquarters is located at 300 251 W River Park Dr, Provo.

  • Where are ObservePoint offices?

    ObservePoint has offices in Provo, London and Carlsbad.

  • How many offices does ObservePoint have?

    ObservePoint has 3 offices.