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We bring together the most powerful audience data from both digital and real-world sources, and makes this data available to industry leaders across the mobile ecosystem – from agencies and brands, to programmatic ad buying platforms, to industry partners. By leveraging this data, we enable marketers to create their specific target audience, and reach this audience across multiple media channels. We also utilize a unique suite of measurement and insights tools to drive campaign success. Our precision, scale, and advanced data science allow us to build the most accurate understanding of audiences, providing clients with actionable intelligence and massive campaign reach that drive meaningful business results. Our core capabilities differentiate us from any other player in the industry: -Precise audience intelligence – We build audiences with location as the foundation, and manage this data with a precision of four feet or less, an approach 10,000 times more accurate than alternative solutions. -Audience scale – With 1B+ profiled devices and 1T+ data points, we provide relevant, recent data to create marketable moments to drive campaign success. -Top-tier measurement and performance capabilities – We’re able to measure the true impact of mobile campaigns on real world behavior to effectively close the loop & provide measurement down to the point of purchase. -One audience and one integrated solution across all digital media – Unlike with other mobile platforms, we help marketers reach the same audience across display, video, online, and programmatic media channels.
HQSan Francisco, CA, US
Employee Ratings3.6
Overall CultureD

Latest Updates

Employees (est.) (Jan 2021)38(-67%)
Cybersecurity ratingCMore

Key People/Management at NinthDecimal

Michael Fordyce

Michael Fordyce

Chief Executive Officer
Partha Roy Chowdhury

Partha Roy Chowdhury

Chief Technology Officer
David Staas

David Staas

Brian Slitt

Brian Slitt

Chief Revenue Officer
Todd Rose

Todd Rose

Chief Business Development & Strategy Officer
Amy Caplan

Amy Caplan

Senior Vice President, Strategic Partnerships
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NinthDecimal Office Locations

NinthDecimal has offices in San Francisco, Chicago, Mountain View and New York
San Francisco, CA, US (HQ)
150 Post St, San Francisco
Chicago, IL, US
55 E Jackson Blvd #625
Chicago, IL, US
650 N Dearborn St #450
Mountain View, CA, US
625 Ellis St #301
New York, NY, US
16 E 40th St 4th Floor
New York, NY, US
Four World Trade Center, 150 Greenwich St 45th fl
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NinthDecimal Financials and Metrics

Summary Metrics

Founding Date


NinthDecimal total Funding

$62.7 m

NinthDecimal latest funding size

$4.39 m

Time since last funding

6 years ago

NinthDecimal investors

NinthDecimal's latest funding round in October 2014 was reported to be $4.4 m. In total, NinthDecimal has raised $62.7 m
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NinthDecimal Cybersecurity Score

Cybersecurity ratingPremium dataset



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NinthDecimal Online and Social Media Presence

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NinthDecimal Company Culture

  • Overall Culture



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NinthDecimal Blogs

InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing

NinthDecimal’s strengths with brands across several vertical markets including home improvement, Telco and QSR add to InMarket’s strengths across CPG, Auto and Health,” said Todd Dipaola, CEO and founder of InMarket. “There is less than a 2% overlap of customers, which was a big factor in why this m…

Two of the biggest names in location targeting lay out how they plan take on big rivals like Foursquare and help marketers fend off privacy concerns

The two companies have combined annual revenue of $100 million and aim to build a large location business to help marketers buy, track, and measure ads. The post Two of the biggest names in location targeting lay out how they plan take on big rivals like Foursquare and help marketers fend off privac…

NinthDecimal Joins InMarket to Create the Definitive Leader in Real-Time, Data-Driven Marketing

Since starting our journey over a decade ago, NinthDecimal’s vision has been to create a customer-growth platform that bridges consumer online and offline behaviors, which is founded upon data-driven, real business results. Our success over the years can be attributed to you, our customers and partn…

How Do We Deal with the Challenges of Attribution? Keep it Real and Keep it Actionable

As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of the most united quests in all of modern marketing. At the same time, we certainly can acknowledge its limitations. The post How Do We Deal with the Challenges of Attribution? Ke…

Economic Mobility Index™: Answering the “Where” and “When” Should I Ramp Up My Marketing Spend

One of the biggest challenges marketers face right now is where and when to increase marketing spend as part of a recovery plan. There is inherent uncertainty over how markets re-open and the pace with which consumers return. On top of that, tighter marketing budgets demand greater efficiency in exe…

Localogy Leaders: Podcast

Featuring Ninth Decimal President, David Staas Hosted by Senior Analyst, Michael Boland – June 23, 2020 Join Host Michael Boland in conversation with NinthDecimal President David Staas as they explore Location Intelligence done right. Learn how on-the-ground consumer behavior can not only inform mar…
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NinthDecimal Frequently Asked Questions

  • When was NinthDecimal founded?

    NinthDecimal was founded in 2003.

  • Who are NinthDecimal key executives?

    NinthDecimal's key executives are Michael Fordyce, Partha Roy Chowdhury and David Staas.

  • How many employees does NinthDecimal have?

    NinthDecimal has 38 employees.

  • Who are NinthDecimal competitors?

    Competitors of NinthDecimal include Conversion Logic, byyd and Jun Group.

  • Where is NinthDecimal headquarters?

    NinthDecimal headquarters is located at 150 Post St, San Francisco, San Francisco.

  • Where are NinthDecimal offices?

    NinthDecimal has offices in San Francisco, Chicago, Mountain View and New York.

  • How many offices does NinthDecimal have?

    NinthDecimal has 6 offices.