We bring together the most powerful audience data from both digital and real-world sources, and makes this data available to industry leaders across the mobile ecosystem – from agencies and brands, to programmatic ad buying platforms, to industry partners. By leveraging this data, we enable marketers to create their specific target audience, and reach this audience across multiple media channels. We also utilize a unique suite of measurement and insights tools to drive campaign success.
Our precision, scale, and advanced data science allow us to build the most accurate understanding of audiences, providing clients with actionable intelligence and massive campaign reach that drive meaningful business results. Our core capabilities differentiate us from any other player in the industry:
-Precise audience intelligence – We build audiences with location as the foundation, and manage this data with a precision of four feet or less, an approach 10,000 times more accurate than alternative solutions.
-Audience scale – With 1B+ profiled devices and 1T+ data points, we provide relevant, recent data to create marketable moments to drive campaign success.
-Top-tier measurement and performance capabilities – We’re able to measure the true impact of mobile campaigns on real world behavior to effectively close the loop & provide measurement down to the point of purchase.
-One audience and one integrated solution across all digital media – Unlike with other mobile platforms, we help marketers reach the same audience across display, video, online, and programmatic media channels.