The Netwatch mission is to “create a fearless environment for our clients” – one where they feel safe and secure in their business or home environment. When Netwatch founders Niall Kelly and David Walsh”s mutual friend was viciously attacked after responding to an alarm call in 2002, both men surmised that there must be a security system that ensures an individual would never again have to experience a situation whereby he or she would walk blindly into a real-life crime scenario. The incident highlighted starkly for both men the short-comings of traditional security systems. The Netwatch system is more effective than CCTV, an alarm and a security guard combined as it allows visual recognition to determine a real crime from a false alarm. Netwatch can remotely alert the authorities to any unauthorised activity at a clients property, which negates the necessity to place a business owner, key holder or security personnel in danger.