MyTime is an online appointment booking website that allows users to find and book appointments for local businesses. Consumers can browse or search through businesses and find appointments for everyday local services ranging from Acupuncture to Yoga instruction. Consumers can see the exact price of the service they're considering, and can even save money by booking 'off-peak' appointment times which can be discounted by MyTime's dynamic pricing algorithm. When consumers are ready to book an appointment, they can do so right through MyTime's website or mobile app because the product is directly integrated into the appointment calendaring systems of the local businesses on the site. If the business's calendar isn't integrated yet with MyTime, the MyTime team will concierge the appointment time for free. While consumers pay for the service through MyTime at the time of the appointment booking, they can receive a full-refund for cancellations outside of 24 hours.