mySupermarket is more than a price comparison site. We are completely independent from the supermarkets, helping shoppers save 30% on average on each grocery shop. Our free to use site aims to help shoppers save money on their grocery shop. We were established in 2006 to provide shoppers with a wealth of information to make pricing, promotion and product information as transparent as possible for shoppers. As a consumer champion we are proud to work for the customer to ensure they get the best value for their household, on each and every shop.
Company Growth (employees)
London, GB
Size (employees)
67 (est)+2%
mySupermarket was founded in 2005 and is headquartered in London, GB

Key People at mySupermarket

Gilad Simhony

Gilad Simhony

Moshe Alpert

Moshe Alpert

Gila Weiss

Gila Weiss

Amir Ofer

Amir Ofer

Sarit Manor

Sarit Manor

HR Manager
David Soskin

David Soskin

Non - Executive Director

mySupermarket Office Locations

mySupermarket has an office in London
London, GB (HQ)
1 Great Cumberland Place

mySupermarket Data and Metrics

Summary Metrics

Founding Date


Total Funding

$32.8 m

Latest funding size

$10 m

Time since last funding

over 5 years


mySupermarket's latest funding round in April 2012 was reported to be $10 m. In total, mySupermarket has raised $32.8 m

mySupermarket Financial Metrics


Cash (31-Dec-2015)

804.7 k
GBPFY, 2013FY, 2014FY, 2015


303.7 k949.2 k804.7 k

Accounts Receivable

1.2 m1.2 m933 k

Current Assets

1.5 m2.2 m1.7 m


47 k37 k30.1 k

Total Assets

1.5 m2.2 m1.8 m

Accounts Payable

1.4 m2 m1.5 m

Current Liabilities

1.4 m2 m1.5 m

Total Liabilities

1.4 m2 m1.5 m

Total Equity

141.8 k213.4 k298.4 k

Financial Leverage

10.9 x10.4 x5.9 x
Y, 2015

Financial Leverage

5.9 x

Traffic Overview of mySupermarket

mySupermarket Online and Social Media Presence

mySupermarket News and Updates

Price of 20 Unilever products up by average of 5.7% since Brexit vote

Increases of up to 63% on products across big four supermarkets, says research by the Guardian and MySupermarket.comThe price of a basket of 20 Unilever products, including Hellman’s mayonnaise, Carte D’Or ice cream and Comfort fabric conditioner has risen by an average of 5.7% across the UK’s major…

mySupermarket Company Life and Culture

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