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MyHeritage is a company that helps to discover, preserve, and share family history. Its platform and DNA kits enable users to know about their past and treasure their family stories for generations to come. The platform allows members to create their own family websites, share pictures and videos, organize family events, create family trees, and search for ancestors and historical records.
HQOr Yehuda, IL
Employee Ratings4.7

Latest Updates

Employees (est.) (Sept 2019)450
Revenue (Y, 2017)$133 M
Cybersecurity ratingBMore

Key People/Management at MyHeritage

Gilad Japhet

Gilad Japhet

Founder and CEO
Smadar Levi

Smadar Levi

Aviram Levi

Aviram Levi

Chief Marketing Officer
Yaniv Erlich

Yaniv Erlich

Chief Scientific Officer
Sagi Bashari

Sagi Bashari

Russ Wilding

Russ Wilding

Chief Content Officer
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MyHeritage Office Locations

MyHeritage has offices in Or Yehuda and Kyiv
Or Yehuda, IL (HQ)
3 Ariel Sharon Blvd
Kyiv, UA
14 Kropivnitskogo Street
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MyHeritage Financials and Metrics

Summary Metrics

Founding Date


MyHeritage total Funding

$56.6 m

MyHeritage latest funding size

$32.63 m

Time since last funding

8 years ago

MyHeritage investors

MyHeritage's latest funding round in December 2012 was reported to be $32.6 m. In total, MyHeritage has raised $56.6 m
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MyHeritage Revenue

MyHeritage's revenue was reported to be $133 m in Y, 2017

Revenue (Y, 2017)


Net income (Y, 2017)

USDY, 2017



Net Income

USDY, 2017


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MyHeritage Operating Metrics

MyHeritage's Users was reported to be 109 m in Feb, 2020.
Y, 2014Y, 2015Y, 2016Sep, 2017Jun, 2018Mar, 2019Sep, 2019Feb, 2020



Family Trees

27 m35 m40 m41 m45 m47 m49 m

Historical Records

6 b6.3 b7 b8 b9 b9.6 b9.8 b10 b


80 m88 m91 m96 m102 m109 m
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MyHeritage Acquisitions / Subsidiaries

Company NameDateDeal Size
PrometheaseSeptember 07, 2019
SNPediaSeptember 07, 2019
Legacy Family TreeAugust 03, 2017
GeniNovember 28, 2012
BackupMyTreeSeptember 20, 2011
Bliscy.plJune 07, 2011
Zooof.comFebruary 09, 2010
Germany’s OSNFebruary 02, 2010
Kindo NetworkSeptember 22, 2008

MyHeritage Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

MyHeritage Online and Social Media Presence

Embed Graph

MyHeritage News and Updates

MyHeritage now lets you animate old family photos using deepfakery

AI-enabled synthetic media is being used as a tool for manipulating real emotions and capturing user data by genealogy service, MyHeritage, which has just launched a new feature — called ‘deep nostalgia‘ — that lets users upload a photo of a person (or several people) to see individual faces animate…

Francisco Partners is acquiring MyHeritage, sources say for $600M

Genealogy tracking online is a big business, and today comes some M&A news for one of the bigger names in the field. TechCrunch has learned and confirmed that Israel’s MyHeritage.com — a profitable site that lets people test DNA and track their family lineage and has some 62 million users — is g…

Save £16 on the MyHeritage DNA test in the Eurovision sale

The Eurovision Song Contest makes absolutely zero sense to anyone outside of Europe. In fact, it doesn't really make a lot of sense to those well-versed in the competition. It's full of weird energy, with incredible performances and often sketchy vocals. It really does have to be experienced to be…

Apple iPhones, Beats headphones, Logitech speakers, MyHeritage DNA test kits, and more on sale for March 25 in the UK

In this deals round-up we have tracked down the best offers on speakers, headphones, and a wide range of technology for you and the home. You can save on Apple iPhones, Beats headphones, Logitech gaming headsets, MyHeritage DNA test kits, and more. All the hottest brands are included, and all the …

Apple MacBook, MyHeritage DNA, TurboTax and H&R Block tax software, iPads, and more on sale for Feb. 26

We all have embarrassing search histories on our iPads and laptops, but this dad's hilarious reaction to his 8-year-old son's awkward browser history is just priceless. BBQ sauce on what now? Did you notice the dad's iPad? It really looks like this family could use an upgrade. Luckily, the newest …

Avoid Valentine's Day clichés and pick up a MyHeritage DNA test kit for £59

Valentine's Day can really sneak up on you. Our minds are still clouded by Christmas and the New Year, and then in what feels like the blink of an eye, we're faced with Valentine's Day and the prospect of buying a perfect gift. Sure you could turn to flowers and a nice card, or chocolates, or jewe…
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MyHeritage Blogs

The Stories Behind Our Favorite V-E Day Photos from MyHeritage Users

May 8, 1945 marked the end of one of the darkest periods in modern history. With the formal acceptance of Germany’s unconditional surrender, Europe emerged from under the shadow of the Nazi regime. Hitler was gone, Germany had collapsed, and the Allies had prevailed. The euphoria and relief felt by …

MyHeritage Online Events for May

We’re delighted to share our online event schedule for the coming month. As always, it’s chock-full of fantastic free content from top lecturers and experts. This month, we’re including a special focus on Memorial Day as well as lectures on researching Irish and Swedish heritage, utilizing advanced …

A Smart Match™ Connected Me with an Unknown Branch of My Family in Argentina

MyHeritage user Marie Louise Gallay’s 20 years of genealogical research took a completely unexpected turn when she received a Smart Match™ from Argentina. Here is her story: My name is Marie Louise, age 59, and I live in Cluses, a commune in the Haute-Savoie department tucked into the Alps of southe…

Enter the #MomsInMyFamily Challenge for a Chance to Win!

With Mother’s Day around the corner, it’s time to celebrate our matriarchs with a new challenge! We want to see photos of the moms in your family, going as far back through the generations as you can. The winners will receive a free MyHeritage Complete plan! It’s so touching to see a family photo wi…

Half-Sisters from Across the Atlantic Find Each Other with MyHeritage DNA

Diane Ward was adopted as a baby in the state of Michigan, where adoption records are sealed. Her husband had also been adopted, and as she helped him hunt down his birth father (who had unfortunately passed away), she started thinking that she might like to know more about where she comes from, too…

I Identified Relatives in a Faded Photo Thanks to MyHeritage Photo Tools

Longtime MyHeritage user Eliška Potužníková, 24, of the Czech Republic, had a breakthrough on a previously unidentified photo thanks to the MyHeritage photo tools. Her experience beautifully illustrates how the Photo Enhancer and MyHeritage In Color™ are more than just fun ways to connect with your …
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MyHeritage Frequently Asked Questions

  • When was MyHeritage founded?

    MyHeritage was founded in 2003.

  • Who are MyHeritage key executives?

    MyHeritage's key executives are Gilad Japhet, Smadar Levi and Aviram Levi.

  • How many employees does MyHeritage have?

    MyHeritage has 450 employees.

  • What is MyHeritage revenue?

    Latest MyHeritage annual revenue is $133 m.

  • What is MyHeritage revenue per employee?

    Latest MyHeritage revenue per employee is $295.6 k.

  • Who are MyHeritage competitors?

    Competitors of MyHeritage include FamilyTreeDNA, Helix and Orig3n.

  • Where is MyHeritage headquarters?

    MyHeritage headquarters is located at 3 Ariel Sharon Blvd, Or Yehuda.

  • Where are MyHeritage offices?

    MyHeritage has offices in Or Yehuda and Kyiv.

  • How many offices does MyHeritage have?

    MyHeritage has 2 offices.