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MyHeritage is a company that helps to discover, preserve, and share family history. Its platform and DNA kits enable users to know about their past and treasure their family stories for generations to come. The platform allows members to create their own family websites, share pictures and videos, organize family events, create family trees, and search for ancestors and historical records.
HQOr Yehuda, IL
Employee Ratings4.7

Latest Updates

Employees (est.) (Sept 2019)450
Revenue (Y, 2017)$133 M
Cybersecurity ratingCMore

Key People/Management at MyHeritage

Gilad Japhet

Gilad Japhet

Founder and CEO
Smadar Levi

Smadar Levi

Aviram Levi

Aviram Levi

Chief Marketing Officer
Yaniv Erlich

Yaniv Erlich

Chief Scientific Officer
Sagi Bashari

Sagi Bashari

Russ Wilding

Russ Wilding

Chief Content Officer
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MyHeritage Office Locations

MyHeritage has offices in Or Yehuda and Kyiv
Or Yehuda, IL (HQ)
3 Ariel Sharon Blvd
Kyiv, UA
14 Kropivnitskogo Street
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MyHeritage Financials and Metrics

Summary Metrics

Founding Date


MyHeritage total Funding

$56.6 m

MyHeritage latest funding size

$32.63 m

Time since last funding

9 years ago

MyHeritage investors

MyHeritage's latest funding round in December 2012 was reported to be $32.6 m. In total, MyHeritage has raised $56.6 m
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MyHeritage Revenue

MyHeritage's revenue was reported to be $133 m in Y, 2017

Revenue (Y, 2017)


Net income (Y, 2017)

USDY, 2017



Net Income

USDY, 2017


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MyHeritage Operating Metrics

MyHeritage's Users was reported to be 109 m in Feb, 2020.
Y, 2014Y, 2015Y, 2016Sep, 2017Jun, 2018Mar, 2019Sep, 2019Feb, 2020



Family Trees

27 m35 m40 m41 m45 m47 m49 m

Historical Records

6 b6.3 b7 b8 b9 b9.6 b9.8 b10 b


80 m88 m91 m96 m102 m109 m
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MyHeritage Acquisitions / Subsidiaries

Company NameDateDeal Size
PrometheaseSeptember 07, 2019
SNPediaSeptember 07, 2019
Legacy Family TreeAugust 03, 2017
GeniNovember 28, 2012
BackupMyTreeSeptember 20, 2011
Bliscy.plJune 07, 2011
Zooof.comFebruary 09, 2010
Germany’s OSNFebruary 02, 2010
Kindo NetworkSeptember 22, 2008

MyHeritage Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

MyHeritage Online and Social Media Presence

Embed Graph

MyHeritage News and Updates

MyHeritage now lets you animate old family photos using deepfakery

AI-enabled synthetic media is being used as a tool for manipulating real emotions and capturing user data by genealogy service, MyHeritage, which has just launched a new feature — called ‘deep nostalgia‘ — that lets users upload a photo of a person (or several people) to see individual faces animate…

Francisco Partners is acquiring MyHeritage, sources say for $600M

Genealogy tracking online is a big business, and today comes some M&A news for one of the bigger names in the field. TechCrunch has learned and confirmed that Israel’s MyHeritage.com — a profitable site that lets people test DNA and track their family lineage and has some 62 million users — is g…

Save £16 on the MyHeritage DNA test in the Eurovision sale

The Eurovision Song Contest makes absolutely zero sense to anyone outside of Europe. In fact, it doesn't really make a lot of sense to those well-versed in the competition. It's full of weird energy, with incredible performances and often sketchy vocals. It really does have to be experienced to be…

Apple iPhones, Beats headphones, Logitech speakers, MyHeritage DNA test kits, and more on sale for March 25 in the UK

In this deals round-up we have tracked down the best offers on speakers, headphones, and a wide range of technology for you and the home. You can save on Apple iPhones, Beats headphones, Logitech gaming headsets, MyHeritage DNA test kits, and more. All the hottest brands are included, and all the …

Apple MacBook, MyHeritage DNA, TurboTax and H&R Block tax software, iPads, and more on sale for Feb. 26

We all have embarrassing search histories on our iPads and laptops, but this dad's hilarious reaction to his 8-year-old son's awkward browser history is just priceless. BBQ sauce on what now? Did you notice the dad's iPad? It really looks like this family could use an upgrade. Luckily, the newest …

Avoid Valentine's Day clichés and pick up a MyHeritage DNA test kit for £59

Valentine's Day can really sneak up on you. Our minds are still clouded by Christmas and the New Year, and then in what feels like the blink of an eye, we're faced with Valentine's Day and the prospect of buying a perfect gift. Sure you could turn to flowers and a nice card, or chocolates, or jewe…
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MyHeritage Blogs

He Was the 1st Olympic Champion in 1,500 Years… and No One Cared

The Olympic Games have their origins in ancient Greece, but the modern revival we know today — the international competition where countries from all over the world send delegations to compete — was founded in the late 19th century. The first modern Olympiad was held in Athens in 1896, and featured …

I Finally Found My Dad, and I Can’t Be Happier

MyHeritage user Inez Tjarda Engelbosch of Belgium never felt like she belonged. When the man who raised her finally admitted that he wasn’t her biological father, she decided to take a MyHeritage DNA test to see what she could learn about her birth father’s identity… and then, a DNA match arrived in…

MyHeritage Sponsors Epic El Clasico Football Match Between Barcelona Legends and Real Madrid Legends

MyHeritage was the sponsor of an epic football game between some of the greatest footballers in history at the El Clasico game in Tel Aviv on July 20, 2021. The match pitted Barcelona Legends against Real Madrid Legends, placing 36 superstars on the field, including the likes of Ronaldinho, Rivaldo,…

Despite My Birth Father’s Denial, MyHeritage DNA Connected Me with My Family

MyHeritage user Steve Higginbottom was disappointed when his Danish biological father denied their relationship. Then, Steve took a DNA test that connected him with the family he had never known. This is his story: I knew of my biological father from an early age, but I did not know him.  I grew up …

Would You Make These Recipes from 100 Years Ago?

Until just about a century ago, women had to spend a great deal of time in the kitchen to ensure that the family was fed. They didn’t have the conveniences we have today: supermarkets, pre-prepared ingredients, and imported fruits and vegetables. They often had to use ingredients they grew themselve…

There Was Only Me… Now There’s a We

Esther D, 52, from Germany had been looking for her biological father since she was a young teenager. When she took a DNA test with MyHeritage, not only did she find out who her father was — she also discovered and connected with 6 half-siblings. Here is her story: Imagine being 4 years old and […] …
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MyHeritage Frequently Asked Questions

  • When was MyHeritage founded?

    MyHeritage was founded in 2003.

  • Who are MyHeritage key executives?

    MyHeritage's key executives are Gilad Japhet, Smadar Levi and Aviram Levi.

  • How many employees does MyHeritage have?

    MyHeritage has 450 employees.

  • What is MyHeritage revenue?

    Latest MyHeritage annual revenue is $133 m.

  • What is MyHeritage revenue per employee?

    Latest MyHeritage revenue per employee is $295.6 k.

  • Who are MyHeritage competitors?

    Competitors of MyHeritage include FamilyTreeDNA, Helix and Orig3n.

  • Where is MyHeritage headquarters?

    MyHeritage headquarters is located at 3 Ariel Sharon Blvd, Or Yehuda.

  • Where are MyHeritage offices?

    MyHeritage has offices in Or Yehuda and Kyiv.

  • How many offices does MyHeritage have?

    MyHeritage has 2 offices.