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MyHeritage is a company that helps to discover, preserve, and share family history. Its platform and DNA kits enable users to know about their past and treasure their family stories for generations to come. The platform allows members to create their own family websites, share pictures and videos, organize family events, create family trees, and search for ancestors and historical records.
HQOr Yehuda, IL
Employee Ratings4.6

Latest Updates

Employees (est.) (Sept 2019)450
Revenue (Y, 2017)$133 M
Cybersecurity ratingBMore

Key People/Management at MyHeritage

Gilad Japhet

Gilad Japhet

Founder and CEO
Smadar Levi

Smadar Levi

Aviram Levi

Aviram Levi

Chief Marketing Officer
Yaniv Erlich

Yaniv Erlich

Chief Scientific Officer
Sagi Bashari

Sagi Bashari

Russ Wilding

Russ Wilding

Chief Content Officer
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MyHeritage Office Locations

MyHeritage has offices in Or Yehuda and Kyiv
Or Yehuda, IL (HQ)
3 Ariel Sharon Blvd
Kyiv, UA
14 Kropivnitskogo Street
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MyHeritage Financials and Metrics

Summary Metrics

Founding Date


MyHeritage total Funding

$56.6 m

MyHeritage latest funding size

$32.63 m

Time since last funding

8 years ago

MyHeritage investors

MyHeritage's latest funding round in December 2012 was reported to be $32.6 m. In total, MyHeritage has raised $56.6 m
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MyHeritage Revenue

MyHeritage's revenue was reported to be $133 m in Y, 2017

Revenue (Y, 2017)


Net income (Y, 2017)

USDY, 2017



Net Income

USDY, 2017


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MyHeritage Operating Metrics

MyHeritage's Users was reported to be 109 m in Feb, 2020.
Y, 2014Y, 2015Y, 2016Sep, 2017Jun, 2018Mar, 2019Sep, 2019Feb, 2020


196 196

Family Trees

27 m35 m40 m41 m45 m47 m49 m

Historical Records

6 b6.30 b7 b8 b9 b9.60 b9.80 b10 b


80 m88 m91 m96 m102 m109 m
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MyHeritage Acquisitions / Subsidiaries

Company NameDateDeal Size
PrometheaseSeptember 07, 2019
SNPediaSeptember 07, 2019
Legacy Family TreeAugust 03, 2017
GeniNovember 28, 2012
BackupMyTreeSeptember 20, 2011
Bliscy.plJune 07, 2011
Zooof.comFebruary 09, 2010
Germany’s OSNFebruary 02, 2010
Kindo NetworkSeptember 22, 2008

MyHeritage Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

MyHeritage Online and Social Media Presence

Embed Graph

MyHeritage News and Updates

Save £16 on the MyHeritage DNA test in the Eurovision sale

The Eurovision Song Contest makes absolutely zero sense to anyone outside of Europe. In fact, it doesn't really make a lot of sense to those well-versed in the competition. It's full of weird energy, with incredible performances and often sketchy vocals. It really does have to be experienced to be…

Apple iPhones, Beats headphones, Logitech speakers, MyHeritage DNA test kits, and more on sale for March 25 in the UK

In this deals round-up we have tracked down the best offers on speakers, headphones, and a wide range of technology for you and the home. You can save on Apple iPhones, Beats headphones, Logitech gaming headsets, MyHeritage DNA test kits, and more. All the hottest brands are included, and all the …

Apple MacBook, MyHeritage DNA, TurboTax and H&R Block tax software, iPads, and more on sale for Feb. 26

We all have embarrassing search histories on our iPads and laptops, but this dad's hilarious reaction to his 8-year-old son's awkward browser history is just priceless. BBQ sauce on what now? Did you notice the dad's iPad? It really looks like this family could use an upgrade. Luckily, the newest …

Avoid Valentine's Day clichés and pick up a MyHeritage DNA test kit for £59

Valentine's Day can really sneak up on you. Our minds are still clouded by Christmas and the New Year, and then in what feels like the blink of an eye, we're faced with Valentine's Day and the prospect of buying a perfect gift. Sure you could turn to flowers and a nice card, or chocolates, or jewe…

Use this exclusive code for free UK shipping on any MyHeritage DNA test kit purchase

We're usually quite happy to drop a large amount of money on something we really want, but £5 for shipping? Absolutely not. Shipping costs are the bane of online shoppers everywhere. It doesn't matter how big and exciting the basket is, because if the shipping costs are too high then you better be…

Nutrigenomix launches new genetic test for weight management

TORONTO, ON, CANADA, January 2, 2019 /EINPresswire.com/ -- Nutrigenomix Inc., a global leader in genetic testing for personalized nutrition, announces the launch of a new genetic test for weight management. The new test adds to the suite of genetic tests offered by Nutrigenomix that provide actionab…
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MyHeritage Blogs

New: Animate the Faces in Your Family Photos

Do you sometimes wonder how your ancestors moved, smiled and looked in real life? You can now see your ancestors from generations past like never before!  We’re happy to introduce Deep Nostalgia™, a groundbreaking new photo feature on MyHeritage that allows you to animate the faces of your loved one…

Meet us at RootsTech 2021!

If you’ve been dreaming of attending the annual RootsTech conference, but haven’t been able to go in years past, you may be delighted to learn that for the first time ever, the world’s largest genealogy event will be entirely virtual and completely free! Over 300K attendees from all world are expect…

Half-Siblings from Around the World Discover Each Other with MyHeritage DNA

Years ago, Gina McClelland met her biological father for the first and last time. After almost four decades of growing up without him, she Googled him, and ended up spending 3 hours with him at a mall. During that visit, he revealed that she had siblings… but said that he couldn’t tell them about he…

Upload your DNA Data to MyHeritage and Get FREE Access to All DNA Features — Limited-time Offer!

Christmas came just a tad early for MyHeritage DNA users when we finally released a long-awaited enhancement to our DNA ethnicity results: Genetic Groups. This feature significantly increases the resolution of MyHeritage DNA’s ethnicity breakdown to 2,114 geographic regions. Our users have been ravi…

Announcing the Winners of #LoveInFullColor!

In honor of Valentine’s Day this year, and in celebration of our recently released photo color restoration feature, we asked you to share your enhanced, colorized, and/or color-restored wedding photos for a chance to win our #LoveInFullColor competition. We were blown away by all the entries — such …

MyHeritage Uncovers the Family History of Three Judokas

We are excited to announce our sponsorship of the Tel Aviv Judo Grand Slam 2021 tournament taking place this weekend in Tel Aviv. Judokas from all over the world have flown into Tel Aviv to compete for the chance to qualify for the Tokyo Olympic games later this year.  We had the opportunity to spea…
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MyHeritage Frequently Asked Questions

  • When was MyHeritage founded?

    MyHeritage was founded in 2003.

  • Who are MyHeritage key executives?

    MyHeritage's key executives are Gilad Japhet, Smadar Levi and Aviram Levi.

  • How many employees does MyHeritage have?

    MyHeritage has 450 employees.

  • What is MyHeritage revenue?

    Latest MyHeritage annual revenue is $133 m.

  • What is MyHeritage revenue per employee?

    Latest MyHeritage revenue per employee is $295.6 k.

  • Who are MyHeritage competitors?

    Competitors of MyHeritage include FamilyTreeDNA, Helix and Orig3n.

  • Where is MyHeritage headquarters?

    MyHeritage headquarters is located at 3 Ariel Sharon Blvd, Or Yehuda.

  • Where are MyHeritage offices?

    MyHeritage has offices in Or Yehuda and Kyiv.

  • How many offices does MyHeritage have?

    MyHeritage has 2 offices.