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MyHeritage is a company that helps to discover, preserve, and share family history. Its platform and DNA kits enable users to know about their past and treasure their family stories for generations to come. The platform allows members to create their own family websites, share pictures and videos, organize family events, create family trees, and search for ancestors and historical records.
HQOr Yehuda, IL
Employee Ratings4.5

Latest Updates

Employees (est.) (Sept 2019)450
Revenue (Y, 2017)$133 M
Cybersecurity ratingBMore

Key People/Management at MyHeritage

Gilad Japhet

Gilad Japhet

Founder and CEO
Smadar Levi

Smadar Levi

Aviram Levi

Aviram Levi

Chief Marketing Officer
Yaniv Erlich

Yaniv Erlich

Chief Scientific Officer
Sagi Bashari

Sagi Bashari

Russ Wilding

Russ Wilding

Chief Content Officer
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MyHeritage Office Locations

MyHeritage has offices in Or Yehuda and Kyiv
Or Yehuda, IL (HQ)
3 Ariel Sharon Blvd
Kyiv, UA
14 Kropivnitskogo Street
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MyHeritage Financials and Metrics

Summary Metrics

Founding Date


MyHeritage total Funding

$56.6 m

MyHeritage latest funding size

$32.63 m

Time since last funding

8 years ago

MyHeritage investors

MyHeritage's latest funding round in December 2012 was reported to be $32.6 m. In total, MyHeritage has raised $56.6 m
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MyHeritage Revenue

MyHeritage's revenue was reported to be $133 m in Y, 2017

Revenue (Y, 2017)


Net income (Y, 2017)

USDY, 2017



Net Income

USDY, 2017


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MyHeritage Operating Metrics

MyHeritage's Users was reported to be 109 m in Feb, 2020.
Y, 2014Y, 2015Y, 2016Sep, 2017Jun, 2018Mar, 2019Sep, 2019Feb, 2020


196 196

Family Trees

27 m35 m40 m41 m45 m47 m49 m

Historical Records

6 b6.30 b7 b8 b9 b9.60 b9.80 b10 b


80 m88 m91 m96 m102 m109 m
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MyHeritage Acquisitions / Subsidiaries

Company NameDateDeal Size
PrometheaseSeptember 07, 2019
SNPediaSeptember 07, 2019
Legacy Family TreeAugust 03, 2017
GeniNovember 28, 2012
BackupMyTreeSeptember 20, 2011
Bliscy.plJune 07, 2011
Zooof.comFebruary 09, 2010
Germany’s OSNFebruary 02, 2010
Kindo NetworkSeptember 22, 2008

MyHeritage Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

MyHeritage Online and Social Media Presence

Embed Graph

MyHeritage News and Updates

Save £16 on the MyHeritage DNA test in the Eurovision sale

The Eurovision Song Contest makes absolutely zero sense to anyone outside of Europe. In fact, it doesn't really make a lot of sense to those well-versed in the competition. It's full of weird energy, with incredible performances and often sketchy vocals. It really does have to be experienced to be…

Apple iPhones, Beats headphones, Logitech speakers, MyHeritage DNA test kits, and more on sale for March 25 in the UK

In this deals round-up we have tracked down the best offers on speakers, headphones, and a wide range of technology for you and the home. You can save on Apple iPhones, Beats headphones, Logitech gaming headsets, MyHeritage DNA test kits, and more. All the hottest brands are included, and all the …

Apple MacBook, MyHeritage DNA, TurboTax and H&R Block tax software, iPads, and more on sale for Feb. 26

We all have embarrassing search histories on our iPads and laptops, but this dad's hilarious reaction to his 8-year-old son's awkward browser history is just priceless. BBQ sauce on what now? Did you notice the dad's iPad? It really looks like this family could use an upgrade. Luckily, the newest …

Avoid Valentine's Day clichés and pick up a MyHeritage DNA test kit for £59

Valentine's Day can really sneak up on you. Our minds are still clouded by Christmas and the New Year, and then in what feels like the blink of an eye, we're faced with Valentine's Day and the prospect of buying a perfect gift. Sure you could turn to flowers and a nice card, or chocolates, or jewe…

Use this exclusive code for free UK shipping on any MyHeritage DNA test kit purchase

We're usually quite happy to drop a large amount of money on something we really want, but £5 for shipping? Absolutely not. Shipping costs are the bane of online shoppers everywhere. It doesn't matter how big and exciting the basket is, because if the shipping costs are too high then you better be…

Nutrigenomix launches new genetic test for weight management

TORONTO, ON, CANADA, January 2, 2019 /EINPresswire.com/ -- Nutrigenomix Inc., a global leader in genetic testing for personalized nutrition, announces the launch of a new genetic test for weight management. The new test adds to the suite of genetic tests offered by Nutrigenomix that provide actionab…
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MyHeritage Blogs

Huge Black Friday Deal Ends Today!

This holiday season, give your loved ones a holiday gift they will cherish for generations to come, a MyHeritage DNA kit! With powerful insights into their ethnic origins, your loved ones will be amazed by what they discover and they may even find relatives they never knew existed! Take advantage of…

A Holiday Surprise: Descendants Get 100-Year-Old Holiday Cards From Their Ancestors

Oh the joy of receiving personalized Seasons Greetings from family and friends! This stalwart tradition of connecting with loved ones around the holidays may have evolved over the years, but the sentiment to share holiday cheer has endured. Still looking to spread holiday joy this year? Our MyHerita…

Spanish Flu Retail Opportunities

Months after being thrust into a global pandemic, one thing is certainly clear: our lives have changed. People have lost their jobs, whole industries have been placed on hold indefinitely, and many businesses have shuttered their doors, much like life during the Spanish Flu.  Others, however, are re…

Huge Black Friday Sale on MyHeritage DNA Starts Today

We just couldn’t wait, and our HUGE Black Friday Sale is on! Give yourself or your loved ones the ultimate gift this holiday season — a MyHeritage DNA kit, now for the lowest price EVER! In addition to the amazing low price, we’re offering FREE shipping on 2+ kits, and a beautiful gift wrap option. …

MyHeritage Helps Man Track Down a Family’s Descendant to Discuss the Past

MyHeritage enables millions of users to discover their past and empower their future, and we have played a part in many incredible stories. Recently, a German MyHeritage user, Thomas Edelmann, spoke with us and requested help. His motive? To make a long-overdue apology. Today, we’ll be sharing Edelm…

Introducing the MyHeritage Gift Membership

Just in time for the holidays, we’re happy to announce the launch of the new MyHeritage gift membership! You can now give someone special the MyHeritage Complete plan, our best plan for family history research. To celebrate the launch, gift memberships are now available with a 50% introductory disco…
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MyHeritage Frequently Asked Questions

  • When was MyHeritage founded?

    MyHeritage was founded in 2003.

  • Who are MyHeritage key executives?

    MyHeritage's key executives are Gilad Japhet, Smadar Levi and Aviram Levi.

  • How many employees does MyHeritage have?

    MyHeritage has 450 employees.

  • What is MyHeritage revenue?

    Latest MyHeritage annual revenue is $133 m.

  • What is MyHeritage revenue per employee?

    Latest MyHeritage revenue per employee is $295.6 k.

  • Who are MyHeritage competitors?

    Competitors of MyHeritage include FamilyTreeDNA, Helix and Orig3n.

  • Where is MyHeritage headquarters?

    MyHeritage headquarters is located at 3 Ariel Sharon Blvd, Or Yehuda.

  • Where are MyHeritage offices?

    MyHeritage has offices in Or Yehuda and Kyiv.

  • How many offices does MyHeritage have?

    MyHeritage has 2 offices.