My 1st Years Competitors and Similar CompaniesClear all

My 1st Years's competitors and similar companies include Fathead, Neat-oh!, Mothercare and Appreciate Group.

	My 1st Years Once upon a time, two best friends named Jonny and Dan found themselves in a tricky dilemma when one of their friends gave birth to a bouncing baby girl. They wanted to give the little one a timeless yet original gift that was both truly personal and which wouldn't break the bank - but try as they might they simply could not find the perfect present for a little one. So with a bit of pluck, a dash of determination and an ounce of ingenuity, they decided to make it themselves!	Fathead Fathead is an online retail company that distributes consumer goods.	Neat-oh! Neat-oh! is an online retail company.	Mothercare Mothercare is a British retailer specializing in products for expectant mothers and in general merchandise for children up to 8 years old.	Appreciate Group Appreciate Group (formerly Park Group) is a multi-redemption voucher and prepaid gift card company.
Founding Date	Founding Date 2010	Founding Date 2006	Founding Date 2005	Founding Date 1961	Founding Date N/A
Type	Type Private	Type Private	Type Private	Type Public	Type Public
Tags	Tags Retail consumer goods ecommerce gifts kids toys	Tags Retail consumer goods ecommerce kids sport toys	Tags Retail consumer goods ecommerce kids toys	Tags Retail clothing consumer goods ecommerce kids toys	Tags Retail ecommerce gifts kids toys
Locations	Locations Northampton, GB HQ Birmingham, GB London, GB	Locations Detroit, US HQ	Locations Northfield, US HQ	Locations Watford, GB HQ Hemel Hempstead, GB	Locations Birkenhead, GB HQ
Employees	Employees 1122% increase	Employees 766% increase	Employees 7	Employees 149	Employees 3293% decrease
Valuation ($)	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 29.8 m	Valuation ($) 205.7 m
Financial
Revenue (est.)	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) £38.9m (FY, 2025)	Revenue (est.) £123.3m (FY, 2022)
Cost of goods	Cost of goods N/A	Cost of goods N/A	Cost of goods N/A	Cost of goods £23.2m (FY, 2025)	Cost of goods £89m (FY, 2022)
Gross profit	Gross profit N/A	Gross profit N/A	Gross profit N/A	Gross profit £15.7m (FY, 2025)	Gross profit £34.2m (FY, 2022)
Net income	Net income N/A	Net income N/A	Net income N/A	Net income £6.2m (FY, 2025)	Net income £4.4m (FY, 2022)