My 1st Years competitorsClear all

My 1st Years's top competitors include GoldieBlox, Green Sprouts, FirstCry and Mothercare.
My 1st Years
My 1st Years
Once upon a time, two best friends named Jonny and Dan found themselves in a tricky dilemma when one of their friends gave birth to a bouncing baby girl. They wanted to give the little one a timeless yet original gift that was both truly personal and which wouldn't break the bank - but try as they might they simply could not find the perfect present for a little one. So with a bit of pluck, a dash of determination and an ounce of ingenuity, they decided to make it themselves!
GoldieBlox
GoldieBlox
GoldieBlox is an interactive toy company for girls.
Green Sprouts
Green Sprouts
Green Sprouts (formerly I play) is a company that designs and distributes products for babies and toddlers.
FirstCry
FirstCry
FirstCry, operating by BrainBees Solutions, is an e-commerce company offering a range of baby care products and toys.
Mothercare
Mothercare
Mothercare is a British retailer specializing in products for expectant mothers and in general merchandise for children up to 8 years old.
Founding Date
Founding Date
2010
Founding Date
2012
Founding Date
1982
Founding Date
2010
Founding Date
1961
Type
Type
Private
Type
Private
Type
Private
Type
Private
Type
Public
Tags
Locations
Locations
Northampton, GB HQ
Birmingham, GB
London, GB
London, GB
London, GB
Locations
Oakland, US HQ
Locations
Woodfin, US HQ
Locations
Pune, IN HQ
Locations
Watford, GB HQ
Employees
Employees
583% decrease
Employees
26
Employees
40
Employees
1,5593% increase
Employees
3,75221% decrease
Twitter followers
Twitter followers
9.1 k
Twitter followers
34.5 k
Twitter followers
2 k
Twitter followers
6.9 k
Twitter followers
86.4 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
18
Number of tweets (last 30 days)
143
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
365
Number of tweets (last 30 days)
N/A
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
4.4
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
0.1
Average likes per tweet (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
99.3%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
5.75%
Percentage of tweets with engagement (last 30 days)
N/A
Alexa Website Rank
Alexa Website Rank
458129
Alexa Website Rank
264832
Alexa Website Rank
359040
Alexa Website Rank
2949
Alexa Website Rank
721759
Employee Rating
Employee Rating
2.9
Employee Rating
2.8
Employee Rating
3.6
Employee Rating
2.8
Employee Rating
N/A

Financial

Net income
Net income
N/A
Net income
N/A
Net income
N/A
Net income
(₹5.5b) (FY, 2018)
Net income
(£67.5m) (FY, 2019)

Operating

Brands
Brands
N/A
Brands
N/A
Brands
N/A
Brands
2 k (Jan, 2019)
Brands
194 (FY, 2018)
Stores
Stores
N/A
Stores
N/A
Stores
N/A
Stores
100 (Feb, 2015)
Stores
1.3 k (FY, 2018)

Funding

Latest funding round
Latest funding round
$ 6.1m (over 3 years ago)
Latest funding round
$ 15.1m (about 3 years ago)
Latest funding round
N/A
Latest funding round
$ 150m (8 months ago)
Latest funding round
N/A
Total funding raised
Total funding raised
$ 9.1m
Total funding raised
$ 15.1m
Total funding raised
N/A
Total funding raised
$ 418.4m
Total funding raised
N/A
For sources of this data, please see the company profile

View company profiles

GoldieBlox
HQ
Oakland, US
Employees
26

GoldieBlox is an interactive toy company for girls.

View company
Green Sprouts
HQ
Woodfin, US
Employees
40

Green Sprouts (formerly I play) is a company that designs and distributes products for babies and toddlers.

View company
FirstCry
HQ
Pune, IN
Employees
1,559↑ 3% increase

FirstCry, operating by BrainBees Solutions, is an e-commerce company offering a range of baby care products and toys.

View company
Mothercare
HQ
Watford, GB
Employees
3,752↓ 21% decrease

Mothercare is a British retailer specializing in products for expectant mothers and in general merchandise for children up to 8 years old.

View company