My 1st Years competitorsClear all

My 1st Years's top competitors include Tricae, FirstCry, Mothercare and Park Group.

Save Comparison	My 1st Years Once upon a time, two best friends named Jonny and Dan found themselves in a tricky dilemma when one of their friends gave birth to a bouncing baby girl. They wanted to give the little one a timeless yet original gift that was both truly personal and which wouldn't break the bank - but try as they might they simply could not find the perfect present for a little one. So with a bit of pluck, a dash of determination and an ounce of ingenuity, they decided to make it themselves!	Tricae Tricae is an online shop for children's toys and fashion.	FirstCry FirstCry, operating by BrainBees Solutions, is an e-commerce company offering a range of baby care products and toys.	Mothercare Mothercare is a British retailer specializing in products for expectant mothers and in general merchandise for children up to 8 years old.	Park Group The UK's leading multi-redemption voucher and prepaid gift card business
Founding Date	Founding Date 2010	Founding Date 2011	Founding Date 2010	Founding Date 1961	Founding Date N/A
Type	Type Private	Type Subsidiary	Type Private	Type Public	Type Public
Tags	Tags Retail consumer goods ecommerce gifts kids toys	Tags Retail consumer goods fashion kids toys	Tags Retail accessories consumer goods ecommerce kids platform toys	Tags Retail clothing consumer goods ecommerce kids toys	Tags Retail ecommerce gifts kids toys
Locations	Locations Northampton, GB HQ	Locations Vila Hamburguesa, BR HQ	Locations Pune, IN HQ	Locations Watford, GB HQ	Locations Birkenhead, GB HQ
Employees	Employees 66	Employees N/A	Employees 1,2753% increase	Employees 4,727	Employees 3293% decrease
Valuation ($)	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 218.7 m	Valuation ($) 205.7 m
Twitter followers	Twitter followers 9.4 k	Twitter followers 2.4 k	Twitter followers 5.4 k	Twitter followers 90 k	Twitter followers N/A
Number of tweets (last 30 days)	Number of tweets (last 30 days) 10	Number of tweets (last 30 days) 5	Number of tweets (last 30 days) 163	Number of tweets (last 30 days) 221	Number of tweets (last 30 days) N/A
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 0.1	Average likes per tweet (last 30 days) 0.6	Average likes per tweet (last 30 days) 0	Average likes per tweet (last 30 days) 0.5	Average likes per tweet (last 30 days) N/A
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 10%	Percentage of tweets with engagement (last 30 days) 60%	Percentage of tweets with engagement (last 30 days) 4.91%	Percentage of tweets with engagement (last 30 days) 28.51%	Percentage of tweets with engagement (last 30 days) N/A
Alexa Website Rank	Alexa Website Rank 449670	Alexa Website Rank 68971	Alexa Website Rank 5844	Alexa Website Rank 704870	Alexa Website Rank 1298265
Financial
Revenue (est.)	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) £654.5m (FY, 2018)	Revenue (est.) £296.2m (FY, 2018)
Cost of goods	Cost of goods N/A	Cost of goods N/A	Cost of goods N/A	Cost of goods £620.5m (FY, 2018)	Cost of goods £264.5m (FY, 2018)
Gross profit	Gross profit N/A	Gross profit N/A	Gross profit N/A	Gross profit £34m (FY, 2018)	Gross profit £31.7m (FY, 2018)
Net income	Net income N/A	Net income N/A	Net income (₹5.5b) (FY, 2018)	Net income (£76.1m) (FY, 2018)	Net income £10.4m (FY, 2018)
Operating ⚠
Brands	Brands N/A	Brands N/A	Brands 2 k (Jan, 2019)	Brands 194 (FY, 2018)	Brands N/A
Stores	Stores N/A	Stores N/A	Stores 100 (Feb, 2015)	Stores 1.3 k (FY, 2018)	Stores N/A
Funding
Latest funding round	Latest funding round $ 6.1m (over 2 years ago)	Latest funding round N/A	Latest funding round $ 149.4m (8 months ago)	Latest funding round N/A	Latest funding round N/A
Total funding raised	Total funding raised $ 9.1m	Total funding raised $ 6.5m	Total funding raised $ 268.4m	Total funding raised N/A	Total funding raised N/A