My 1st Years competitorsClear all

My 1st Years's top competitors include GoldieBlox, Green Sprouts, FirstCry and Mothercare.

Save Comparison	My 1st Years Once upon a time, two best friends named Jonny and Dan found themselves in a tricky dilemma when one of their friends gave birth to a bouncing baby girl. They wanted to give the little one a timeless yet original gift that was both truly personal and which wouldn't break the bank - but try as they might they simply could not find the perfect present for a little one. So with a bit of pluck, a dash of determination and an ounce of ingenuity, they decided to make it themselves!	GoldieBlox GoldieBlox is an interactive toy company for girls.	Green Sprouts Green Sprouts (formerly I play) is a company that designs and distributes products for babies and toddlers.	FirstCry FirstCry, operating by BrainBees Solutions, is an e-commerce company offering a range of baby care products and toys.	Mothercare Mothercare is a British retailer specializing in products for expectant mothers and in general merchandise for children up to 8 years old.
Founding Date	Founding Date 2010	Founding Date 2012	Founding Date 1982	Founding Date 2010	Founding Date 1961
Type	Type Private	Type Private	Type Private	Type Private	Type Public
Tags	Tags Retail consumer goods ecommerce gifts kids toys	Tags Retail books ecommerce kids toys	Tags Retail clothing consumer goods ecommerce kids toys	Tags Retail accessories consumer goods ecommerce kids platform toys	Tags Retail clothing consumer goods ecommerce kids toys
Locations	Locations Northampton, GB HQ Birmingham, GB London, GB London, GB London, GB	Locations Oakland, US HQ	Locations Woodfin, US HQ	Locations Pune, IN HQ	Locations Watford, GB HQ
Employees	Employees 583% decrease	Employees 26	Employees 40	Employees 1,5593% increase	Employees 3,75221% decrease
Twitter followers	Twitter followers 9.1 k	Twitter followers 34.5 k	Twitter followers 2 k	Twitter followers 6.9 k	Twitter followers 86.4 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 18	Number of tweets (last 30 days) 143	Number of tweets (last 30 days) N/A	Number of tweets (last 30 days) 365	Number of tweets (last 30 days) N/A
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) N/A	Average likes per tweet (last 30 days) 4.4	Average likes per tweet (last 30 days) N/A	Average likes per tweet (last 30 days) 0.1	Average likes per tweet (last 30 days) N/A
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) N/A	Percentage of tweets with engagement (last 30 days) 99.3%	Percentage of tweets with engagement (last 30 days) N/A	Percentage of tweets with engagement (last 30 days) 5.75%	Percentage of tweets with engagement (last 30 days) N/A
Alexa Website Rank	Alexa Website Rank 458129	Alexa Website Rank 264832	Alexa Website Rank 359040	Alexa Website Rank 2949	Alexa Website Rank 721759
Employee Rating	Employee Rating 2.9	Employee Rating 2.8	Employee Rating 3.6	Employee Rating 2.8	Employee Rating N/A
Financial
Net income	Net income N/A	Net income N/A	Net income N/A	Net income (₹5.5b) (FY, 2018)	Net income (£67.5m) (FY, 2019)
Operating ⚠
Brands	Brands N/A	Brands N/A	Brands N/A	Brands 2 k (Jan, 2019)	Brands 194 (FY, 2018)
Stores	Stores N/A	Stores N/A	Stores N/A	Stores 100 (Feb, 2015)	Stores 1.3 k (FY, 2018)
Funding
Latest funding round	Latest funding round $ 6.1m (over 3 years ago)	Latest funding round $ 15.1m (about 3 years ago)	Latest funding round N/A	Latest funding round $ 150m (8 months ago)	Latest funding round N/A
Total funding raised	Total funding raised $ 9.1m	Total funding raised $ 15.1m	Total funding raised N/A	Total funding raised $ 418.4m	Total funding raised N/A