OverviewSuggest Edit

MotorK revolutionizes the creation, management and conversion of leads in the automotive sector by the power of Digital. The company’s products and services aim to help the automotive supply chain sell more auto vehicles, from helping dealers build an online presence to offering a better car buying experience to consumers.
With digital knowledge, online marketing expertise and strong technological background, MotorK has developed and consolidated a broad offering of products and services for the automotive industry such as DriveK (car configurator), DealerK (SaaS platform for car dealers), and Internet Motors (Digital Marketing training).

TypePrivate
Founded2010
HQLondon, GB
Websitemotork.io
Employee Ratings3.3

Latest Updates

Employees (est.) (Sept 2020)303
Revenue (FY, 2018)£22 M(+788%)
Cybersecurity ratingDMore

Key People/Management at MotorK

Fabio Gurgone

Fabio Gurgone

CTO
Marco Marlia

Marco Marlia

CEO
Tommaso Parisi

Tommaso Parisi

EVP Products
Laurel Bowden

Laurel Bowden

Board Member
Laela Pakpour Tabrizi

Laela Pakpour Tabrizi

Group CFO
Arnon Dinur

Arnon Dinur

Board Member
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MotorK Office Locations

MotorK has offices in London, Puteaux, Erkrath, Agrigento and in 3 other locations
London, GB (HQ)
25 Horsell Rd, Highbury East
Puteaux, FR
86 Rue de la République
Erkrath, DE
Alte Papierfabrik 18
Agrigento, IT
205 Via Mazzini
Milano, IT
9 Via Ludovico D'Aragona
Madrid, ES
Calle de Juan de Mariana, 15
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MotorK Financials and Metrics

Summary Metrics

Founding Date

2010

MotorK total Funding

$51.7 m

MotorK latest funding size

$11.66 m

Time since last funding

3 days ago

MotorK investors

MotorK's latest funding round in September 2020 was reported to be $11.7 m. In total, MotorK has raised $51.7 m
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MotorK Revenue

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MotorK's revenue was reported to be £22.05 m in FY, 2018
GBP

Revenue (FY, 2018)

22.0m

Gross profit (FY, 2018)

7.2m

Gross profit margin (FY, 2018), %

32.5%

Net income (FY, 2018)

(6.1m)

EBIT (FY, 2018)

(7.0m)

Cash (31-Dec-2018)

6.1m
GBPFY, 2016FY, 2018

Revenue

2.5m22.0m

Cost of goods sold

1.6m14.9m

Gross profit

868.7k7.2m

Gross profit Margin, %

35%32%
GBPFY, 2015FY, 2016FY, 2018

Cash

2.4m6.1m

Accounts Receivable

1.8k3.4m9.2m

Current Assets

1.8k6.0m19.9m
GBPFY, 2016FY, 2018

Cash From Operating Activities

(413.0k)(3.9m)

Cash From Investing Activities

204.8k(3.6m)

Cash From Financing Activities

2.6m12.0m

Net Change in Cash

2.4m4.6m
GBPFY, 2015

Financial Leverage

1 x
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MotorK Operating Metrics

Feb, 2018Sep, 2020

Car Brands

48

Dealerships

1.50 k
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MotorK Cybersecurity Score

Cybersecurity ratingPremium dataset

D

68/100

SecurityScorecard logo

MotorK Online and Social Media Presence

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MotorK News and Updates

Milan-based MotorK secures €10 million to accelerate post COVID growth of its automotive sales and marketing technology

Despite the difficult market context and an extremely uncertain scenario, MotorK, the leading automotive sales and marketing technology company in Europe, announces today a fundraising of more than €10 million (mix between equity and debt funding) to further accelerate its growth in the post-covid l…

Italy-based automotive sales and marketing tech firm MotorK raises €10 million+ in funding

Milan, Italy-based automotive sales and marketing technology business MotorK has secured north of €10 million in debt and equity funding in a round led by Real Web, the holding company behind a number of online marketplaces in Europe in the real estate, beauty and local services verticals. Illimity,…

MotorK Blogs

Local Marketing and Web reputation: the key elements to a post-covid restart

Covid-19 and the subsequent lockdown highlighted the need to speed up a process that had already been underway for some time, but was still struggling to break through: the digitalisation of the automotive sector. The past few months have certainly had an impact on consumer behaviour, with customers…

Will CoronaVirus halt Car Sharing?

The Covid-19 pandemic hit the entire transportation sector very hard; in some cases it has completely stopped various means of mobility, such as car sharing. But, once we get through the lockdown, what will the effects of the coexistence with Coronavirus be? How will it affect our habits in terms of…

Data-driven business: the integration of data to support dealers

The increase in digital experience within the process of choosing, buying and using the car is a phenomenon for all to see. Privileged observers such as Google or Facebook confirm what we at MotorK have detected for years: most of the time spent in the search and selection of the car is spent online…

Coronavirus will speed up the digitization of car sales

The repercussions that the coronavirus emergency will have on the entire automotive industry are dramatic, although it is not yet possible to quantify its impact without knowing how long this suffering phase will be. What is certain is that, today, the production of vehicles is stopped, the dealersh…
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MotorK Frequently Asked Questions

  • When was MotorK founded?

    MotorK was founded in 2010.

  • Who are MotorK key executives?

    MotorK's key executives are Fabio Gurgone, Marco Marlia and Tommaso Parisi.

  • How many employees does MotorK have?

    MotorK has 303 employees.

  • What is MotorK revenue?

    Latest MotorK annual revenue is £22 m.

  • What is MotorK revenue per employee?

    Latest MotorK revenue per employee is £72.8 k.

  • Who are MotorK competitors?

    Competitors of MotorK include Xtime, Mojio and Journeo.

  • Where is MotorK headquarters?

    MotorK headquarters is located at 25 Horsell Rd, Highbury East, London.

  • Where are MotorK offices?

    MotorK has offices in London, Puteaux, Erkrath, Agrigento and in 3 other locations.

  • How many offices does MotorK have?

    MotorK has 7 offices.