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MotorK revolutionizes the creation, management and conversion of leads in the automotive sector by the power of Digital. The company’s products and services aim to help the automotive supply chain sell more auto vehicles, from helping dealers build an online presence to offering a better car buying experience to consumers.
With digital knowledge, online marketing expertise and strong technological background, MotorK has developed and consolidated a broad offering of products and services for the automotive industry such as DriveK (car configurator), DealerK (SaaS platform for car dealers), and Internet Motors (Digital Marketing training).

TypePrivate
Founded2010
HQLondon, GB
Websitemotork.io
Employee Ratings2.9
Overall CultureA+

Latest Updates

Employees (est.) (Jul 2021)285
Revenue (FY, 2018)£22 M(+788%)
Cybersecurity ratingDMore

Key People/Management at MotorK

Fabio Gurgone

Fabio Gurgone

CTO
Marco Marlia

Marco Marlia

CEO
Tommaso Parisi

Tommaso Parisi

EVP Products
Laurel Bowden

Laurel Bowden

Board Member
Laela Pakpour Tabrizi

Laela Pakpour Tabrizi

Group CFO
Arnon Dinur

Arnon Dinur

Board Member
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MotorK Office Locations

MotorK has offices in London, Puteaux, Erkrath, Agrigento and in 3 other locations
London, GB (HQ)
25 Horsell Rd, Highbury East
Puteaux, FR
86 Rue de la République
Erkrath, DE
Alte Papierfabrik 18
Agrigento, IT
205 Via Mazzini
Milano, IT
9 Via Ludovico D'Aragona
Madrid, ES
Calle de Juan de Mariana, 15
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MotorK Financials and Metrics

Summary Metrics

Founding Date

2010

MotorK total Funding

$51.7 m

MotorK latest funding size

$11.66 m

Time since last funding

10 months ago

MotorK investors

MotorK's latest funding round in September 2020 was reported to be $11.7 m. In total, MotorK has raised $51.7 m
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MotorK Revenue

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MotorK's revenue was reported to be £22.05 m in FY, 2018
GBP

Revenue (FY, 2018)

22.0m

Gross profit (FY, 2018)

7.2m

Gross profit margin (FY, 2018), %

32.5%

Net income (FY, 2018)

(6.1m)

EBIT (FY, 2018)

(7.0m)

Cash (31-Dec-2018)

6.1m
GBPFY, 2016FY, 2018

Revenue

2.5m22.0m

Cost of goods sold

1.6m14.9m

Gross profit

868.7k7.2m

Gross profit Margin, %

35%32%
GBPFY, 2015FY, 2016FY, 2018

Cash

2.4m6.1m

Accounts Receivable

1.8k3.4m9.2m

Current Assets

1.8k6.0m19.9m
GBPFY, 2016FY, 2018

Cash From Operating Activities

(413.0k)(3.9m)

Cash From Investing Activities

204.8k(3.6m)

Cash From Financing Activities

2.6m12.0m

Net Change in Cash

2.4m4.6m
GBPFY, 2015

Financial Leverage

1 x
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MotorK Operating Metrics

Feb, 2018Sep, 2020

Car Brands

48

Dealerships

1.5 k
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MotorK Cybersecurity Score

Cybersecurity ratingPremium dataset

D

65/100

SecurityScorecard logo

MotorK Online and Social Media Presence

Embed Graph

MotorK Company Culture

  • Overall Culture

    A+

    93/100

  • CEO Rating

    A+

    80/100

  • Compensation

    A+

    100/100

Learn more on Comparably

MotorK News and Updates

Milan-based MotorK secures €10 million to accelerate post COVID growth of its automotive sales and marketing technology

Despite the difficult market context and an extremely uncertain scenario, MotorK, the leading automotive sales and marketing technology company in Europe, announces today a fundraising of more than €10 million (mix between equity and debt funding) to further accelerate its growth in the post-covid l…

Italy-based automotive sales and marketing tech firm MotorK raises €10 million+ in funding

Milan, Italy-based automotive sales and marketing technology business MotorK has secured north of €10 million in debt and equity funding in a round led by Real Web, the holding company behind a number of online marketplaces in Europe in the real estate, beauty and local services verticals. Illimity,…

MotorK Blogs

THE EFFECTIVE HOME PAGE: BEST PRACTICES FOR YOUR DEALERSHIP WEBSITE

70% of dealers working with MotorK indicated that focusing on the homepage was a priority: adding, removing, or modifying certain elements is essential to make the dealership’s key information more usable and to update it according to the priorities of their business. In this post we will look at be…

The challenge of change in business, a talk with Luisa Corvino, MotorK’s Chief HR Officer

«An astonishing level of energy and enthusiasm!». This is the first thing Luisa Corvino states when describing MotorK. We call it SparK, the concept behind the idea of the spark that ignites an engine, just as MotorK brightens up the automotive sector with the spark of digitalization. A concept that…

Automotive Technology Leader MotorK Appoints Andrea Servo as Global Chief Financial Officer

MotorK (the “Company”), Europe’s leading automotive sales and marketing technology platform, today announced the appointment of Andrea Servo as Global Chief Financial Officer, effective immediately.      “Andrea is a highly regarded finance leader who brings deep public company experience, and we ar…

Industry 4.0 and dealerships: the era of Digital Transition

The term ‘Industry 4.0‘ was first used in 2011 in Germany, as a title for a project involving investments in infrastructure, schools, energy systems, research institutes, and companies.         Today, this concept refers to ‘a trend in industrial automation that integrates a number of new production…

From the Far East to Europe, new Chinese players’ strategy on fully digital and electric is perfectly clear

Shanghai Auto Show 2021, the first among the world’s biggest auto events to run normally after the outbreak of the pandemic, was dominated by electric cars. An opportunity for Chinese cars manufacturers to steal the show. But that was to be expected, since the Chinese central government introduced m…

Innovation, technology, and dynamism: MotorK presents its new Brand Identity

After 10 years MotorK’s logo changes, a restyling expression of the digital revolution of the automotive sector Milan, April 2021 – Digitize the automotive industry and provide car manufacturers and dealers with innovative digital solutions to delight consumers by improving their purchasing  process…
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MotorK Frequently Asked Questions

  • When was MotorK founded?

    MotorK was founded in 2010.

  • Who are MotorK key executives?

    MotorK's key executives are Fabio Gurgone, Marco Marlia and Tommaso Parisi.

  • How many employees does MotorK have?

    MotorK has 285 employees.

  • What is MotorK revenue?

    Latest MotorK annual revenue is £22 m.

  • What is MotorK revenue per employee?

    Latest MotorK revenue per employee is £77.4 k.

  • Who are MotorK competitors?

    Competitors of MotorK include High Definition Vehicle Insurance (HDVI), DigniFi and AllGo Embedded Systems.

  • Where is MotorK headquarters?

    MotorK headquarters is located at 25 Horsell Rd, Highbury East, London.

  • Where are MotorK offices?

    MotorK has offices in London, Puteaux, Erkrath, Agrigento and in 3 other locations.

  • How many offices does MotorK have?

    MotorK has 7 offices.