ModiFace develops augmented reality platform to create augmented reality technologies for beauty brands. The platform offers scientifically validated skin assessment and simulation, photo-realistic makeup simulation with dynamic lighting adaption, photo-realistic hair color and style simulation. In addition, it offers 3D facial feature tracking, measures and tracks movements and expressions, enabling beauty industry to provide personalized product previews that increase time-spend and user engagement.

Employee Rating

Parent CompanyL'Oreal
HQToronto, CA
Cybersecurity ratingCMore
ModiFace was founded in 2007 and is headquartered in Toronto, CA

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Key People/Management at ModiFace

Parham Aarabi

Parham Aarabi

Founder and CEO
Roya Sedigh

Roya Sedigh

Vice President of Internal Operations
Jennifer Tidy

Jennifer Tidy

Director of Partnerships
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ModiFace Office Locations

ModiFace has an office in Toronto
Toronto, CA (HQ)
502 7 St Thomas St
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ModiFace Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$4.3 m
In total, ModiFace had raised $4.3 m. ModiFace is a subsidiary of L'Oreal

ModiFace Cybersecurity Score

Cybersecurity ratingPremium dataset



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ModiFace Online and Social Media Presence

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ModiFace News and Updates

ModiFace, Amazon partnership allows Canadian shoppers to try on cosmetics virtually

Toronto-based ModiFace’s artificial intelligence (AI)-powered technology, which allows customers to digitally test makeup products on themselves, is now available on Amazon in Canada. “Thanks...

Today in hires: ModiFace, Vistara Capital

In the past few weeks, two tech organizations have announced new members joining their teams. Here’s a breakdown of who is joining and what...

ModiFace, Shoppers Drug Mart partnering on virtual makeup service

Shoppers Drug Mart has a new virtual try-on beauty service thanks to a partnership with augmented reality technology company ModiFace. ModiFace, focused on the...

ModiFace Frequently Asked Questions

  • When was ModiFace founded?

    ModiFace was founded in 2007.

  • Who are ModiFace key executives?

    ModiFace's key executives are Parham Aarabi, Roya Sedigh and Jennifer Tidy.

  • How many employees does ModiFace have?

    ModiFace has 60 employees.

  • Who are ModiFace competitors?

    Competitors of ModiFace include SpaceView, Camera IQ and PixelMax.

  • Where is ModiFace headquarters?

    ModiFace headquarters is located at 502 7 St Thomas St, Toronto.

  • Where are ModiFace offices?

    ModiFace has an office in Toronto.

  • How many offices does ModiFace have?

    ModiFace has 1 office.