OverviewSuggest Edit

Modal (formerly Drive Motors) is a company providing eCommerce solutions for the automotive industry. It offers Modal Checkout, a product that transacts users inside store webpages and provides financing, electronic documents, appointment scheduling, targeted upsells, and verified trade-ins capabilities; Modal Shop, a suite of tools for interactive shopping, remote desking, check-in; and Modal Trade, a tool that enables users to provide vehicle photos and documents to verify a trade value.
HQSan Francisco, CA, US

Latest Updates

Employees (est.) (Jan 2021)51(+5%)
Cybersecurity ratingAMore

Key People/Management at Modal

Aaron Krane

Aaron Krane

Founder and CEO

Modal Office Locations

Modal has an office in San Francisco
San Francisco, CA, US (HQ)
235 Pine St #850, San Francisco
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Modal Financials and Metrics

Summary Metrics

Founding Date


Modal total Funding

$26.7 m

Modal latest funding size

$15 m

Time since last funding

20 days ago

Modal investors

Modal's latest funding round in January 2021 was reported to be $15 m. In total, Modal has raised $26.7 m
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Modal Operating Metrics

Nov, 2019

Technology Partners

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Modal Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Modal Online and Social Media Presence

Embed Graph

Modal News and Updates

Modal is hiring a Lead Engineer


Drive Motors Is Now Modal, Announces $5 Million From New Investors To Expand Its Automotive Digital Commerce Technology

SAN FRANCISCO, June 14, 2019 /PRNewswire/ -- Drive Motors, which provides digital commerce for some of the world's largest auto retailers and brands, today officially announced that it has changed its name to Modal (www.modalup.com), and raised $5 million of venture capital from...

Drive Motors Hires Lithia, Dealer.com Exec To Drive Strategic Partnerships With Auto Lenders And Manufacturers

SAN FRANCISCO, Oct. 16, 2018 /PRNewswire/ -- Drive Motors, which builds online car-buying solutions for the largest car-dealer groups, banks, and brands in the country, today announced Chris Gugliotta as its Head of Strategic Partnerships, a newly created position. Reporting to CEO Aaron...
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Modal Blogs

Rapid Re-engagement with Finance Offers Emails

As an automotive leader, you want to sell cars to as many qualified customers as possible. With our Instant Finance Offers email feature, Modal seamlessly re-engages approved buyers even after they have left the Checkout experience. Modal’s automation enables the lending approval process…

Modal Expands Leadership Team

Today, we’re excited to announce six key hires, including two C-suite executives. Recently, we announced a $15 million Series A financing, which has enabled us to quickly scale our team to develop new e-commerce technologies and further streamline the online transaction and ownership exp…

Best of Modal: 2020 Lookback

2020 has been a challenging year. Nearly overnight, the way the automotive industry worked went into a radical state of flux. Dealerships of all brands and sizes were suddenly thrust into one of the most rapid digital transformations they'd ever seen, and spearheading the front lines of …

Modal 2021: New Year's Sneak Peek

In 2021, the new age of automotive sales success will be reserved for those dealers and retailers that both understand and empower their customers. Now, Modal is poised to transform the way automotive does e-commerce, forever. Stay tuned to see how our latest innovations will help dealer…

Auto Transactions Made Simple

From initial offer to final close, Modal transforms the complex car sale process into an easy, digital transaction that both buyers and dealers love. Looking to offer online or mobile buying options while increasing front-end gross by as much as 79% or PVR by $500-$700? Let Modal help yo…

Fireside Chat with Sunnyside Acura: Recording

Bob Niven, Operations Manager of Sunnyside Acura, shared his insights on how Sunnyside Acura is earning 79% more front-end gross and has increased full and partial orders 11X per month using Acura Precision Purchase powered by Modal. 
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Modal Frequently Asked Questions

  • When was Modal founded?

    Modal was founded in 2015.

  • Who are Modal key executives?

    Modal's key executives are Aaron Krane.

  • How many employees does Modal have?

    Modal has 51 employees.

  • Who are Modal competitors?

    Competitors of Modal include The OLB Group, Appmaker and Aurus IT Solutions.

  • Where is Modal headquarters?

    Modal headquarters is located at 235 Pine St #850, San Francisco, San Francisco.

  • Where are Modal offices?

    Modal has an office in San Francisco.

  • How many offices does Modal have?

    Modal has 1 office.