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    MSM (formerly known as Mirror Show Management) is a woman-owned trade show and events company specializing in creating unique customer experiences using the latest technology. We inspire, create and build custom trade show exhibits, retail spaces and experiential events and provide complete trade show and corporate event management solutions. We exist to help our clients “exhibit greatness” every day, from Boston to Beijing. For over 18 years Mirror Show Management has focused on inspiring deep trust and long-term relationship with its clients. We are honored to help bring their brands to life.
    HQWebster, NY, US

    Latest Updates

    Employees (est.) (Feb 2021)443(+2%)
    Cybersecurity ratingCMore
    Discover new suppliers and conduct deeper comparison analysis with Craft for EnterpriseLearn more
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    MSM Office Locations

    MSM has an office in Webster
    Webster, NY, US (HQ)
    855 Hard Rd
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    MSM Financials and Metrics

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    MSM Cybersecurity Score

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    MSM Online and Social Media Presence

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    MSM Blogs

    MSM is Proud to Announce that their Staff is 100% Vaccinated!

    MSM happily reports that 100% of their staff is vaccinated.  

    MSM Makes Key Hires to Drive Growth

    (Rochester, NY) (May 4, 2021) – As MSM Inc. rebuilds after the devastating impact COVID-19 has had on its live events business, two key hires were made to drive growth and expand opportunities in MSM’s live and digital experience offerings.

    MSM Named to Top 40 List for 4th Consecutive Year

    (Rochester, NY) (April 15, 2021) – MSM Inc. was named a top exhibit partner by EXHIBITOR magazine during a virtual awards ceremony held April 8th to announce the companies that qualified for their Fourth Annual Find It – Top 40 list.

    Brand Experience Company, MSM Inc., Announces a New President

    MSM Inc. Founder and CEO Donna Shultz is proud to announce the promotion of Laurie Kamal to President and Chief Financial Officer. 

    The Event Professional's 5-Step Guide to Return to Live

    It's January 2021 — hooray, we made it! 2020 was a tough year for all, and to all of our dismay, the COVID pandemic is still raging...  BUT, we refuse to start the new year on a negative note and have channeled all of our positive thoughts into our Return to Live Guide that'll get you…

    Zoom Fatigue Setting in? Find Holiday Backgrounds and More to Refresh.

        Working from home? Tis the season for a virtual meeting background refresh to combat that very-real feeling of "zoom fatigue"! Whether you do in fact use Zoom, or perhaps Microsoft Teams, WebEx, Google Hangout or any other virtual conferencing platform we're missing — we've go…
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    MSM Frequently Asked Questions

    • When was MSM founded?

      MSM was founded in 1993.

    • How many employees does MSM have?

      MSM has 443 employees.

    • Who are MSM competitors?

      Competitors of MSM include Finedge, The Trade Group and Factory 360.

    • Where is MSM headquarters?

      MSM headquarters is located at 855 Hard Rd, Webster.

    • Where are MSM offices?

      MSM has an office in Webster.

    • How many offices does MSM have?

      MSM has 1 office.