OverviewSuggest Edit

Mirriad is a company offering a solution that unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Its patented, AI and computer vision technology inserts products and signage formats after content is produced. Mirriad's solution seamlessly integrates with existing subscription and advertising models, and aims to improve the viewer experience by limiting commercial interruptions. 

TypePrivate
Founded2007
HQLondon, GB
Websitemirriad.com
Employee Ratings3.5

Latest Updates

Employees (est.) (Oct 2020)117
Revenue (FY, 2018)£415.9 K(-52%)
Cybersecurity ratingBMore

Key People/Management at Mirriad

Stephan Beringer

Stephan Beringer

Chief Executive Officer
David Dorans

David Dorans

CFO
Maria Teresa

Maria Teresa

VP of Brand Partnerships
Philip McLauchlan

Philip McLauchlan

Chief Science Officer
Niteen Crawford-Prajapati

Niteen Crawford-Prajapati

Chief Technology Officer & Chief Product Officer
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Mirriad Office Locations

Mirriad has offices in London, New York, Shanghai, Paris and in 2 other locations
London, GB (HQ)
96 Great Suffolk St
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Mirriad Financials and Metrics

Summary Metrics

Founding Date

2007

Mirriad total Funding

$71.4 m

Mirriad latest funding size

$30.89 m

Time since last funding

3 years ago

Mirriad investors

Mirriad's latest funding round in December 2017 was reported to be $30.9 m. In total, Mirriad has raised $71.4 m
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Mirriad Revenue

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Mirriad's revenue was reported to be £415.89 k in FY, 2018
GBP

Revenue (FY, 2018)

415.9k

Gross profit (FY, 2018)

272.3k

Gross profit margin (FY, 2018), %

65.5%

Net income (FY, 2018)

(14.3m)

EBIT (FY, 2018)

(14.4m)

Cash (31-Dec-2018)

15.2m
GBPFY, 2016FY, 2017FY, 2018

Revenue

710.9k874.2k415.9k

Cost of goods sold

151.6k180.6k143.5k

Gross profit

559.3k693.6k272.3k

Gross profit Margin, %

79%79%65%
GBPFY, 2016FY, 2017FY, 2018

Cash

10.3m26.4m15.2m

Accounts Receivable

323.5k440.8k149.2k

Current Assets

11.2m27.7m16.5m
GBPFY, 2016FY, 2017FY, 2018

Cash From Operating Activities

(6.3m)(7.5m)(11.9m)

Cash From Investing Activities

(561.7k)(1.5m)(1.2m)

Cash From Financing Activities

11.4m25.1m1.9m

Net Change in Cash

4.5m16.0m(11.2m)
GBPFY, 2016

Financial Leverage

1.1 x
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Mirriad Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

SecurityScorecard logo

Mirriad Online and Social Media Presence

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Mirriad News and Updates

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

NEW YORK, Sept. 18, 2019 /PRNewswire/ -- Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité who announced this week it has launched three tailored offers of next generation product placement using the Mirriad in-video advertising solution....

Mirriad appoints Stephan Beringer as Chief Executive Officer

NEW YORK, Sept. 27, 2018 /PRNewswire/ -- Mirriad Advertising plc ("Mirriad" and the "Company"), a video technology business delivering next generation in-video branding and advertising globally, is pleased to announce that it has appointed Stephan Beringer, to the role of Chief Executive...

UK adtech startup Mirriad signs deal with Chinese behemoth Tencent

London-based advertising technology startup Mirriad has today signed a deal with Chinese media giant Tencent. The deal will utilise Mirriad’s in-video tech to place ads in online video content, even once its in post-production. City A.M. understands that staff from Mirriad will join Tencent’s adv…

This in-video advertising firm is all set for a £62m float

A company which brings a whole new meaning to product placement is to float on London's junior market, giving it a value of more than £60m. Advertising company Mirriad uses 3D technology to superimpose advertising into film and TV, a method known as "native in-video advertising". This means, for …

Mirriad Blogs

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

In an extended interview for Proactive Investors our CEO, Stephan, and Tim Jones, Head of Research and Insights, explain how Mirriad can dramatically improve viewers’ experience of video advertising. The post Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry a…

Mirriad CEO Stephan Beringer speaks to Edison as part of new research

Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising. The post Mirriad CEO Stephan Beringer speaks to Edison as part of new research appeared first on Mirriad.

Mirriad’s AI slips ads into empty spaces in online videos

Software company Mirriad has developed a way for adverts to be “inserted” into films and television shows streamed online. It uses artificial intelligence techniques to recognize objects in a scene and spot slots where branded goods and posters can be added without looking out of place. The post Mir…

Old meets new as Univision brings dynamic product placements to telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision. The post Old meets new as Uni…

How AI technology will change the way we treat advertising in 2020

Breaking news: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us. The post How AI technology will change the way we treat adve…

You see Pepsi, I see Coke: New tricks for product placement

First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be inserted into a show during the editing, thanks to computer-genera…
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Mirriad Frequently Asked Questions

  • When was Mirriad founded?

    Mirriad was founded in 2007.

  • Who are Mirriad key executives?

    Mirriad's key executives are Stephan Beringer, David Dorans and Maria Teresa.

  • How many employees does Mirriad have?

    Mirriad has 117 employees.

  • What is Mirriad revenue?

    Latest Mirriad annual revenue is £415.9 k.

  • What is Mirriad revenue per employee?

    Latest Mirriad revenue per employee is £3.6 k.

  • Who are Mirriad competitors?

    Competitors of Mirriad include YellowHammer, Q1Media and The Trade Desk.

  • Where is Mirriad headquarters?

    Mirriad headquarters is located at 96 Great Suffolk St, London.

  • Where are Mirriad offices?

    Mirriad has offices in London, New York, Shanghai, Paris and in 2 other locations.

  • How many offices does Mirriad have?

    Mirriad has 6 offices.