Founded in 2008, Metail is a British fashion technology company that allows consumers to try on clothes online on their own 3D body model (we call these MeModels). By inputting three basic measurements, users can generate their MeModel which is between 92-96% accurate of their own body. Shoppers can personalise their MeModel too, with a variety of skin tones and hair styles. You can then start trying on new styles and experimenting with new looks. It's all about having fun and increasing confidence whilst shopping online. The technology works for partners too with comprehensive A/B tests showing an increase in engagement, conversion and sales of up to 30%! 

Established by Cambridge graduate Tom Adeyoola, Metail officially launched with their first customer – Clothing at Tesco – in February 2012. The company has since developed an international client base, spanning from House of Holland and Little Mistress in the UK, Evans in the UK and USA and Dafiti. 

Based across three offices in London, Cambridge and most recently Singapore, Metail has built a talented and dedicated team of over 40 employees.
London, GB
66 (est)

Key People at Metail

Tom Adeyoola

Tom Adeyoola

CEO & Founder
Sarah Walter

Sarah Walter

Chief Creative Officer
Jim Downing

Jim Downing

Duncan Robertson

Duncan Robertson

Chief Scientist
Kelvin Au

Kelvin Au

Managing Director

Metail Locations

London, GB
Singapore, SG
Cambridge, GB

Metail Metrics

Metail Summary

Founding Date


Total Funding

$19.5 M

Latest funding size

$12 M

Time since last funding

about 2 years


Metail Online Presence

Metail News

Metail Company Life