Founded in 2008, Metail is a British fashion technology company that allows consumers to try on clothes online on their own 3D body model (we call these MeModels). By inputting three basic measurements, users can generate their MeModel which is between 92-96% accurate of their own body. Shoppers can personalise their MeModel too, with a variety of skin tones and hair styles. You can then start trying on new styles and experimenting with new looks. It's all about having fun and increasing confidence whilst shopping online. The technology works for partners too with comprehensive A/B tests showing an increase in engagement, conversion and sales of up to 30%! 

Established by Cambridge graduate Tom Adeyoola, Metail officially launched with their first customer – Clothing at Tesco – in February 2012. The company has since developed an international client base, spanning from House of Holland and Little Mistress in the UK, Evans in the UK and USA and Dafiti. 

Based across three offices in London, Cambridge and most recently Singapore, Metail has built a talented and dedicated team of over 40 employees.
Company Growth (employees)
London, GB
Size (employees)
65 (est)+2%
Metail was founded in 2008 and is headquartered in London, GB

Key People/Management at Metail

Tom Adeyoola

Tom Adeyoola

CEO & Founder
Jim Downing

Jim Downing

Kelvin Au

Kelvin Au

Managing Director
Sarah Walter

Sarah Walter

Chief Creative Officer
Duncan Robertson

Duncan Robertson

Chief Scientist

Metail Office Locations

Metail has offices in London and Cambridge
London, GB (HQ)
The Loom 14 Gower's Walk
Cambridge, GB
50 St. Andrew’s Street

Metail Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$32.3 m

Latest funding size

$12.8 m

Time since last funding

5 months


Metail's latest funding round in July 2017 was reported to be $12.8 m. In total, Metail has raised $32.3 m

Metail Financials

Metail's revenue was reported to be £4.6 k in FY, 2010 which is a 56% decrease from the previous period.

Revenue (FY, 2010)

4.6 k

Net income (FY, 2010)

(373.8 k)

EBITDA (FY, 2010)

(370.7 k)

EBIT (FY, 2010)

(373.9 k)

Cash (31-Dec-2016)

816.8 k
GBPFY, 2008FY, 2009FY, 2010


14.6 k10.4 k4.6 k

Operating expense total

55.5 k58.4 k378.5 k


(40.8 k)(47.3 k)(370.7 k)

EBITDA margin, %

GBPFY, 2008FY, 2009FY, 2010

Net Income

(40.9 k)(48 k)(373.8 k)
    Y, 2016

    Financial Leverage

    -0.4 x
    Show all financial metrics

    Metail's Web-traffic and Trends

    Metail Online and Social Media Presence

    Metail News and Updates

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    Mishcon de Reya showcased the work of its six MDR LAB-selected startups yesterday (12 July) in quick fire presentations that brought to an end an intensive ten weeks of collaboration with the UK top 40 firm.

    Metail scores £10m Series B to boost operations in Asia

    Metail, a fashion tech firm which enables consumers to try on items in a virtual fitting room, has raised £10m in Series C funding to scale in Asia. The post Metail scores £10m Series B to boost operations in Asia appeared first on Tech City News.

    Fashion tech startup raises £10m to become "Google of size and shape"

    A tech startup which offers retailers technology that lets online shoppers try items on virtually, and wants to become the "Google of size and shape", has bagged millions of pounds in fresh funding from investors. Metail has raised a £10m series B led by TAL, a Hong Kong-based apparel manufacture…

    Metail Company Life and Culture

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