Founded in 2008, Metail is a British fashion technology company that allows consumers to try on clothes online on their own 3D body model (we call these MeModels). By inputting three basic measurements, users can generate their MeModel which is between 92-96% accurate of their own body. Shoppers can personalise their MeModel too, with a variety of skin tones and hair styles. You can then start trying on new styles and experimenting with new looks. It's all about having fun and increasing confidence whilst shopping online. The technology works for partners too with comprehensive A/B tests showing an increase in engagement, conversion and sales of up to 30%! 

Established by Cambridge graduate Tom Adeyoola, Metail officially launched with their first customer – Clothing at Tesco – in February 2012. The company has since developed an international client base, spanning from House of Holland and Little Mistress in the UK, Evans in the UK and USA and Dafiti. 

Based across three offices in London, Cambridge and most recently Singapore, Metail has built a talented and dedicated team of over 40 employees.
Company Growth (employees)
London, GB
Size (employees)
70 (est)+5%
Metail was founded in 2008 and is headquartered in London, GB

Key People at Metail

Tom Adeyoola

Tom Adeyoola

CEO & Founder
Jim Downing

Jim Downing

Kelvin Au

Kelvin Au

Managing Director
Sarah Walter

Sarah Walter

Chief Creative Officer
Duncan Robertson

Duncan Robertson

Chief Scientist

Metail Office Locations

Metail has offices in London and Cambridge
London, GB (HQ)
The Loom 14 Gower's Walk
Cambridge, GB
50 St. Andrew’s Street

Metail Data and Metrics

Summary Metrics

Founding Date


Total Funding

$32.3 m

Latest funding size

$12.8 m

Time since last funding

about 1 month


Metail's latest funding round in July 2017 was reported to be $12.8 m. In total, Metail has raised $32.3 m

Metail Financial Metrics


Cash (31-Dec-2015)

708.5 k
GBPFY, 2013FY, 2014FY, 2015


947.1 k2 m708.5 k

Accounts Receivable

279.9 k679.3 k730.7 k

Current Assets

1.2 m2.7 m1.4 m


177.1 k355.6 k341.3 k


113.5 k119.6 k120.4 k

Total Assets

1.5 m3.2 m1.9 m

Accounts Payable

102.1 k139.2 k164.2 k

Current Liabilities

102.1 k139.2 k164.2 k

Total Liabilities

102.1 k139.2 k2.2 m

Total Equity

1.4 m3 m(263.3 k)

Financial Leverage

1.1 x1 x-7.2 x
Y, 2015

Financial Leverage

-7.2 x

Traffic Overview of Metail

Metail Online and Social Media Presence

Metail News and Updates

Unicorn-drawn cabs are taking City commuters to work today

It's a pretty miserable day today, but City commuters are about to get a blast of magic, thanks to a carriage which will take them to work - and is drawn by a pair of bonafide (kind of) unicorns. The "Unicab" is available to workers around Monument station this morning, and will fit you and three…

Metail Company Life and Culture

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