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Founded in 2008, Metail is a British fashion technology company that allows consumers to try on clothes online on their own 3D body model (we call these MeModels). By inputting three basic measurements, users can generate their MeModel which is between 92-96% accurate of their own body. Shoppers can personalise their MeModel too, with a variety of skin tones and hair styles. You can then start trying on new styles and experimenting with new looks. It's all about having fun and increasing confidence whilst shopping online. The technology works for partners too with comprehensive A/B tests showing an increase in engagement, conversion and sales of up to 30%! 

Established by Cambridge graduate Tom Adeyoola, Metail officially launched with their first customer – Clothing at Tesco – in February 2012. The company has since developed an international client base, spanning from House of Holland and Little Mistress in the UK, Evans in the UK and USA and Dafiti. 

Based across three offices in London, Cambridge and most recently Singapore, Metail has built a talented and dedicated team of over 40 employees.
HQLondon, GB
Employee Ratings4.6

Latest Updates

Employees (est.) (Feb 2021)17
Revenue (FY, 2010)£4.6 K(-55%)
Cybersecurity ratingAMore

Key People/Management at Metail

Tom Adeyoola

Tom Adeyoola

CEO & Founder
Jim Downing

Jim Downing

Kelvin Au

Kelvin Au

Managing Director
Sarah Walter

Sarah Walter

Chief Creative Officer
Duncan Robertson

Duncan Robertson

Chief Scientist
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Metail Office Locations

Metail has offices in London and Cambridge
London, GB (HQ)
The Loom 14 Gower's Walk
Cambridge, GB
50 St. Andrew’s Street
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Metail Financials and Metrics

Summary Metrics

Founding Date


Metail total Funding

$32.3 m

Metail latest funding size

$12.82 m

Time since last funding

4 years ago

Metail investors

Metail's latest funding round in July 2017 was reported to be $12.8 m. In total, Metail has raised $32.3 m
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Metail Revenue

Metail's revenue was reported to be £4.62 k in FY, 2010

Revenue (FY, 2010)


Net income (FY, 2010)


EBITDA (FY, 2010)


EBIT (FY, 2010)


Cash (31-Dec-2018)

GBPFY, 2008FY, 2009FY, 2010



Operating expense total




EBITDA margin, %

GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Accounts Receivable



Current Assets

GBPFY, 2008FY, 2009FY, 2010

Net Income

GBPFY, 2008

Financial Leverage

1.8 x
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Metail Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Metail Online and Social Media Presence

Embed Graph

Metail News and Updates

Virtual Dressing Rooms Market to Witness Stunning Growth | Zugara, Total Immersion, Metail, Visualook, Magic Mirror

Latest Report Available at Advance Market Analytics, “Virtual Dressing Rooms Market” provides pin-point analysis for changing competitive dynamics and a forward looking perspective on different factors driving or restraining industry growth. Posted via Industry Today. Follow us on Twitter @IndustryT…

Digital Innovators: Q&A with Metail founder and CEO Tom Adeyoola

Metail is a retail company which makes fashion fit for all by digitising every garment for every body. Last year Metail was identified as one of 50 of the freshest and most inspiring digital companies using technology and innovation to shake up their sectors in our Digital Innovators Power List. …

Mishcon: MDR LAB showcases startups

Mishcon de Reya showcased the work of its six MDR LAB-selected startups yesterday (12 July) in quick fire presentations that brought to an end an intensive ten weeks of collaboration with the UK top 40 firm.

Metail scores £10m Series B to boost operations in Asia

Metail, a fashion tech firm which enables consumers to try on items in a virtual fitting room, has raised £10m in Series C funding to scale in Asia. The post Metail scores £10m Series B to boost operations in Asia appeared first on Tech City News.

Fashion tech startup raises £10m to become "Google of size and shape"

A tech startup which offers retailers technology that lets online shoppers try items on virtually, and wants to become the "Google of size and shape", has bagged millions of pounds in fresh funding from investors. Metail has raised a £10m series B led by TAL, a Hong Kong-based apparel manufacture…

Metail Frequently Asked Questions

  • When was Metail founded?

    Metail was founded in 2008.

  • Who are Metail key executives?

    Metail's key executives are Tom Adeyoola, Jim Downing and Kelvin Au.

  • How many employees does Metail have?

    Metail has 17 employees.

  • What is Metail revenue?

    Latest Metail annual revenue is £4.6 k.

  • What is Metail revenue per employee?

    Latest Metail revenue per employee is £272 .

  • Who are Metail competitors?

    Competitors of Metail include TechStyle Fashion Group, Express and KalkiFashion.

  • Where is Metail headquarters?

    Metail headquarters is located at The Loom 14 Gower's Walk, London.

  • Where are Metail offices?

    Metail has offices in London and Cambridge.

  • How many offices does Metail have?

    Metail has 2 offices.