Founded in 2008, Metail is a British fashion technology company that allows consumers to try on clothes online on their own 3D body model (we call these MeModels). By inputting three basic measurements, users can generate their MeModel which is between 92-96% accurate of their own body. Shoppers can personalise their MeModel too, with a variety of skin tones and hair styles. You can then start trying on new styles and experimenting with new looks. It's all about having fun and increasing confidence whilst shopping online. The technology works for partners too with comprehensive A/B tests showing an increase in engagement, conversion and sales of up to 30%! 

Established by Cambridge graduate Tom Adeyoola, Metail officially launched with their first customer – Clothing at Tesco – in February 2012. The company has since developed an international client base, spanning from House of Holland and Little Mistress in the UK, Evans in the UK and USA and Dafiti. 

Based across three offices in London, Cambridge and most recently Singapore, Metail has built a talented and dedicated team of over 40 employees.
Company Growth (employees)
London, GB
Size (employees)
64 (est)-4%
Metail was founded in 2008 and is headquartered in London, GB

Key People at Metail

Tom Adeyoola

Tom Adeyoola

CEO & Founder
Jim Downing

Jim Downing

Kelvin Au

Kelvin Au

Managing Director
Sarah Walter

Sarah Walter

Chief Creative Officer
Duncan Robertson

Duncan Robertson

Chief Scientist

Metail Office Locations

Metail has offices in London, Cambridge, Singapore
London, GB (HQ)
New Loom House 101 Back Church Lane
Singapore, SG
80 Raffles Place #16-20 UOB Plaza 2
Cambridge, GB
50 St. Andrew’s Street

Metail Metrics

Summary Metrics

Founding Date


Total Funding

$19.5 m

Latest funding size

$12 m

Time since last funding

over 2 years


Metail's latest funding round in October 2014 was reported to be $12 m. In total, Metail has raised $19.5 m

Metail Financial Metrics

Cash (31-Dec-2015)

£708.5 k
FY, 2013FY, 2014FY, 2015


£947.1 k£2 m£708.5 k

Accounts Receivable

£279.9 k£679.3 k£730.7 k

Current Assets

£1.2 m£2.7 m£1.4 m


£177.1 k£355.6 k£341.3 k


£113.5 k£119.6 k£120.4 k

Total Assets

£1.5 m£3.2 m£1.9 m

Accounts Payable

£102.1 k£139.2 k£164.2 k

Current Liabilities

£102.1 k£139.2 k£164.2 k

Total Equity

£1.4 m£3 m(£263.3 k)

Financial Leverage

1.1 x1 x-7.2 x

Metail Online Presence

Metail News

Metail Company Life

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