Merlin Entertainments is a company operating visitor attraction places. It operates midway attractions under SEA LIFE, The Dungeons, LEGOLAND Discovery Centre, Madame Tussauds, Peppa Pig World of Play, Shrek’s Adventure! London, The Bear Grylls Adventure, The London Eye, The Blackpool Tower Eye, The Sydney Tower Eye, Little BIG City Berlin, Little BIG City Bejing, WILD LIFE, Otway Fly, and Illawarra Fly brands. The company also operates resort theme parks, such as Alton Towers Resort, Chessington World of Adventure Resort, Gardaland Resort, Heide Park Resort, THORPE PARK Resort, and Warwick Castle. In addition, Merlin Entertainments runs hotels and holiday villages.