Merlin Entertainments

Welcome to Merlin Entertainments! We are a company built on fun – a reason why our 62.8 million guests choose to spend their time at our unique attractions. We are Europe's Number 1 and the world's second-largest visitor attraction operator. We operate more than 110 attractions, twelve hotels and four holiday villages in 23 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons and LEGOLAND, as well as local icons such as The Coca-Cola London Eye, Gardaland Resort, Heide Park Resort and Alton Towers Resort. It’s a huge variety of attractions, each more different than the last. But they all share the same goal: to provide a truly memorable experience and a great day out for all the family. OUR PASSION Our passion is putting smiles (or screams) on people’s faces and giving our customers memorable experiences. Through creativity and a relentless drive for excellence we aim to immerse our visitors in our brands, constantly delighting them and enriching their understanding through fun learning. In simple terms, we love what we do! OUR VISION Our vision is to become the worldwide leader in branded, location-based, family entertainment. OUR COMPANY CULTURE – THE MERLIN WAY Our culture is simply ‘The Merlin Way’ which encapsulates our vision, values and competencies. It is at the heart of what we do. It captures what a Merlin person is about and helps shape how we will continue to achieve business growth and our objectives for the future. The Merlin Way represents our company’s DNA. We LOVE what we do We CARE We are INNOVATIVE and fast moving WE DO what we say We make EVERY £, $, € ... count We take OWNERSHIP …and we do it all FOR THE LOVE OF FUN! By applying The Merlin Way to all that we do, we achieve our overall aim – to deliver high quality memorable experiences to customers around the globe.
Poole, GB
Size (employees)
18,821 (est)+9%
Merlin Entertainments was founded in 1999 and is headquartered in Poole, GB

Merlin Entertainments Office Locations

Merlin Entertainments has offices in Poole, Las Vegas, Chicago, London and in 14 other locations
Poole, GB (HQ)
3 Market Cl

Merlin Entertainments Data and Metrics

Merlin Entertainments Financial Metrics

Merlin Entertainments's revenue was reported to be £1.3 b in FY, 2015 which is a 2% increase from the previous period.
Numbers are in £, GBP

Revenue (FY, 2015)

1.3 b

Revenue growth (FY, 2014 - FY, 2015), %


Gross profit (FY, 2015)

1.1 b

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

170 m

Market capitalization (26-May-2017)

5.3 b

Closing share price (26-May-2017)


Cash (26-Dec-2015)

152 m
Merlin Entertainments's current market capitalization is £5.3 b.
Numbers are in £, GBPFY, 2013FY, 2014FY, 2015


1.2 b1.2 b1.3 b

Revenue growth, %


Cost of goods sold

170 m181 m193 m

Gross profit

1 b1.1 b1.1 b

Gross profit Margin, %


Operating expense total

762 m757 m794 m

Pre tax profit

172 m226 m237 m

Net Income

145 m162 m170 m
Numbers are in £, GBPFY, 2013FY, 2014FY, 2015


264 m285 m152 m

Accounts Receivable

12 m16 m20 m

Current Assets

358 m372 m260 m


1.4 b1.5 b1.6 b


961 m942 m923 m

Total Assets

2.7 b2.8 b2.7 b

Accounts Payable

28 m31 m41 m

Current Liabilities

270 m274 m266 m

Retained Earnings

145 m142 m106 m

Total Equity

940 m1.1 b1.1 b

Financial Leverage

2.9 x2.6 x2.4 x
Numbers are in £, GBPFY, 2013FY, 2014FY, 2015

Cash From Operating Activities

365 m357 m325 m

Cash From Financing Activities

(83 m)(148 m)(243 m)

Income Taxes Paid

(27 m)(64 m)(67 m)
Numbers are in £, GBPY, 2015


73.8 k

Financial Leverage

2.4 x

Merlin Entertainments Market Value History

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