M&C Saatchi Group is a creative solutions company providing advertising services. It operates across five core divisions: Connected Creativity, Passion Marketing, Global & Social Issues, Brand, Experience & Innovation, and Performance Media. The Connected Creativity division specializes in the application of marketing science and creativity. The Passion Marketing and Performance Media divisions connect brands and consumers. The Global & Social Issues division partners with governments, civil society, foundations, academia, and the private sector and develops campaigns on critical issues. The Brand, Experience & Innovation division specializes in brand creation.