Marketscience (formerly known as Truesight Consulting) is a company that provides marketing analytics consulting solutions. It offers a Marketscience.Studio, a modeling and optimization platform for data management, demand attribution, reporting of marketing performance, and allocation of marketing investments, and BaseDynamics a marketing mix modeling (MMM) framework based on network models of short-term sales and brand building. The company caters to retail, finance, healthcare, non-profits, telecom, automotive, and other sectors.