Make Believe Ideas

We pride ourselves on producing beautiful and inventive books that encourage creativity and promote learning. Producing fantastic children’s books since early 2004, the company was founded on a desire to create beautiful, innovative and educational products with an accessible price point. MBI has always believed that quality books should be available to all children, and is passionate about maximizing the enjoyment of family reading experiences in this increasingly tech-focused world. These days, we create over 100 new titles a year, publish into many different languages and foster relationships with incredible collaborators around the world. But our work is far from done. This is only the beginning of our wonderful story.
Company Growth (employees)
Berkhamsted, GB
Size (employees)
50 (est)
Make Believe Ideas was founded in 2004 and is headquartered in Berkhamsted, GB

Make Believe Ideas Office Locations

Make Believe Ideas has an office in Berkhamsted
Berkhamsted, GB (HQ)
The Wilderness

Make Believe Ideas Financials and Metrics

Summary Metrics

Founding Date


Make Believe Ideas Financials

Make Believe Ideas's revenue was reported to be £21.4 m in FY, 2016 which is a 13% increase from the previous period.

Revenue (FY, 2016)

21.4 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

5 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

1.6 m

Cash (31-Dec-2016)

3 m
GBPFY, 2013FY, 2014FY, 2015FY, 2016


16.8 m16.4 m18.9 m21.4 m

Revenue growth, %


Cost of goods sold

13.6 m12.7 m14.9 m16.4 m

Gross profit

3.2 m3.7 m4 m5 m
GBPFY, 2014FY, 2015FY, 2016


128.3 k473.6 k3 m

Accounts Receivable

5.2 m5.6 m5.8 m

Current Assets

8.1 m9.3 m13.1 m


104.7 k94.6 k92.5 k
GBPFY, 2014FY, 2015FY, 2016

Cash From Operating Activities

318.7 k999.3 k2.9 m

Cash From Financing Activities

(122.9 k)(349.1 k)(56.5 k)

Income Taxes Paid

(255.2 k)(286.8 k)(410.2 k)
GBPY, 2016


506.2 k

Financial Leverage

2.4 x
Show all financial metrics

Make Believe Ideas's Web-traffic and Trends

Make Believe Ideas Online and Social Media Presence

Make Believe Ideas Company Life and Culture

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