We pride ourselves on producing beautiful and inventive books that encourage creativity and promote learning. Producing fantastic children’s books since early 2004, the company was founded on a desire to create beautiful, innovative and educational products with an accessible price point. MBI has always believed that quality books should be available to all children, and is passionate about maximizing the enjoyment of family reading experiences in this increasingly tech-focused world. These days, we create over 100 new titles a year, publish into many different languages and foster relationships with incredible collaborators around the world. But our work is far from done. This is only the beginning of our wonderful story.
Berkhamsted, GB
Size (employees)
52 (est)
Make Believe Ideas was founded in 2004 and is headquartered in Berkhamsted, GB
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Make Believe Ideas Office Locations

Make Believe Ideas has an office in Berkhamsted
Berkhamsted, GB (HQ)
The Wilderness
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Make Believe Ideas Financials and Metrics

Summary Metrics

Founding Date


Make Believe Ideas Financials

Make Believe Ideas's revenue was reported to be £21.39 m in FY, 2016 which is a 13% increase from the previous period.

Revenue (FY, 2016)

21.4 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

5 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

1.6 m

EBITDA (FY, 2016)

2.1 m

EBIT (FY, 2016)

2 m

Cash (31-Dec-2016)

3 m
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


6.8 m9.7 m11.5 m13.3 m16.8 m16.4 m18.9 m21.4 m

Revenue growth, %


Cost of goods sold

5.5 m8.2 m9.5 m10.9 m13.6 m12.7 m14.9 m16.4 m

Gross profit

1.4 m1.5 m2.1 m2.4 m3.2 m3.7 m4 m5 m
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

319.9 k289.5 k351.5 k700.1 k965.1 k933.3 k1.1 m1.6 m

Cash From Operating Activities

(755.4 k)319.7 k650 k254.8 k1.1 m318.7 k999.3 k2.9 m

Dividends Paid

53.1 k146.2 k240.5 k251.2 k

Cash From Financing Activities

714.7 k(145 k)(203.5 k)(217.2 k)(52.5 k)(122.9 k)(349.1 k)(56.5 k)
GBPY, 2016


506.2 k

Financial Leverage

2.4 x
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