Majorel Group Luxembourg (formerly known as ACR - Advanced Customer Relation) is a company that designs, builds, and delivers end-to-end customer experience solutions for brands. It offers customer interaction services including sales and marketing, loyalty and retention, and tech support; business process services such as content management, safety, and vertical business process outsourcing; and tech and expert services comprising digital consumer engagement, CX consulting, and vertical digital solutions. The company serves insurance, automotive, banking and financial, energy, retail, telecoms, media, and other sectors.