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MadKudu is an actionable lead scoring platform for marketing ops teams looking to create frictionless B2B customer journeys. It analyzes customer behavior and uses third-party data to find out what makes people engage, helps sales and customer success teams to know when a customer needs attention, either because they are at risk or because they are ready for an upsell.

HQMountain View, CA, US
Employee Ratings5

Latest Updates

Employees (est.) (Sept 2021)37
Cybersecurity ratingBMore
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Key People/Management at MadKudu

Sam Levan

Sam Levan

Laura Kendall

Laura Kendall

VP of Marketing
Romeo Leon

Romeo Leon

VP, Customer Success
Hana Jacover

Hana Jacover

Director of Demand Gen
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MadKudu Office Locations

MadKudu has an office in Mountain View
Mountain View, CA, US (HQ)
812 W Dana St
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MadKudu Financials and Metrics

Summary Metrics

Founding Date


MadKudu total Funding

$9.1 m

MadKudu latest funding size

$5.53 m

Time since last funding

a year ago

MadKudu investors

MadKudu's latest funding round in July 2020 was reported to be $5.5 m. In total, MadKudu has raised $9.1 m
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MadKudu Cybersecurity Score

Cybersecurity ratingPremium dataset



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MadKudu Online and Social Media Presence

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MadKudu Blogs

10 Things to Consider Before Building A Lead Scoring Model In House

We’ve spoken with dozens, if not hundreds, of marketing teams that have considered building a lead scoring model internally. They’ve already got the lead scoring basics figured out, and both sales and marketing are reaping the benefits of it. They’ve got a ton of data and are now ready to take it to…

Introducing MadKudu for Zapier

As a marketing nerd, I love our current era of marketing. I have hundreds of great tools at my disposal to deal with every single connection with my customers. However, connecting dozens of tools and making them share the same underlying data can end up eating a lot of time that I’d rather spend eng…

Make your outbound work with this growth hack

In my previous work experience I was in charge of generating more leads for a sales team. We had a (long) list of companies to target. We would research contacts for these accounts, and send emails praying someone would answer positively. If we didn’t hit our targets, we would simply contact more co…

Protected: How to retarget top quality leads on Facebook

There is no excerpt because this is a protected post. The post Protected: How to retarget top quality leads on Facebook appeared first on The MadKudu Blog.

Introducing MadKudu for Google Sheets

Let’s face it, spreadsheets are still everywhere in Sales and Marketing. We use them for forecasting, we use them for prospecting, we use them for data scrubbing. Yes, the CRM is the source of truth, but sometimes all we need is the speed and flexibility of a spreadsheet We’ve heard countless storie…

Scaling live chat with predictive lead scoring

Today’s buyer has evolved. The rise of smartphones, messaging apps, and other groundbreaking technologies has led to a new set of expectations for buyers. They can get exactly what they want in real-time, on-demand, whether that’s scheduling a ride, booking a place to stay or renting a movie. Of cou…

MadKudu Frequently Asked Questions

  • When was MadKudu founded?

    MadKudu was founded in 2014.

  • Who are MadKudu key executives?

    MadKudu's key executives are Sam Levan, Laura Kendall and Romeo Leon.

  • How many employees does MadKudu have?

    MadKudu has 37 employees.

  • Who are MadKudu competitors?

    Competitors of MadKudu include Lusha, SalesHive and Adapt.

  • Where is MadKudu headquarters?

    MadKudu headquarters is located at 812 W Dana St, Mountain View.

  • Where are MadKudu offices?

    MadKudu has an office in Mountain View.

  • How many offices does MadKudu have?

    MadKudu has 1 office.