Made Blue matches the water used or saved by companies, products or services by creating clean drinking water in developing countries: 1 litre for 1 litre. We calculate the water footprint of your organisation, product or service and mirror those litres (or the litres saved) one on one with clean water in developing countries. In a certified, measurable and traceable environment, backed by renown charities and partner organisations. Made Blue mirrors the water used or saved by companies, products and services with generating equal amounts of clean water in developing countries.