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Mabaya helps Online Retailers and Marketplaces generate new revenue streams through sponsored product promotions. Just like in the physical world, where brands pay to ensure their products are at the right shelf at the right store, our platform enables e-tailers open their store to the brands they are already selling and let them bid on promoting their products within relevant pages and search results. The e-tailer generates new revenues from sponsored promotions without cannibalizing his sales and the brands expose and drive traffic to their products.
Our system engages your shoppers with the most effective promotions, and you get paid twice – for clicks on promoted products and for the actual sale.
We create a natural synergy between sales revenues and native advertisement. Why should you risk losing a $100 sale for a $0.5 click, which in many cases makes your prospects abandon your site for your competitor? Monetize your traffic and real estate without taking customers outside your site. Enable merchants promote their offers and enjoy increased sales while generating new revenues.

HQNew York, NY, US

Latest Updates

Employees (est.) (Jul 2021)22
Cybersecurity ratingBMore

Key People/Management at Mabaya

Avi Rabinovich

Avi Rabinovich

Co-Founder & CEO
Liron Rose

Liron Rose

Jonathan Kogan

Jonathan Kogan

Co-Founder & VP Product
Eyal Sadeh

Eyal Sadeh

Vp R&d
Idan Harel

Idan Harel

Chief Architect
Ido Inchal

Ido Inchal

Marketing Director
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Mabaya Office Locations

Mabaya has offices in New York, Chantilly and London
New York, NY, US (HQ)
154 Grand St
Chantilly, FR
3 Avenue de Nemours
London, GB
Ramon Lee & Partners Kemp House 152-160 City Rd
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Mabaya Financials and Metrics

Summary Metrics

Founding Date


Mabaya total Funding

$3.5 m

Mabaya latest funding size

$2.25 m

Time since last funding

6 years ago

Mabaya investors

Mabaya's latest funding round in December 2015 was reported to be $2.3 m. In total, Mabaya has raised $3.5 m
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Mabaya Cybersecurity Score

Cybersecurity ratingPremium dataset



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Mabaya Online and Social Media Presence

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Mabaya Blogs

Are your ads in the right position?

Sponsored Product Ads almost by definition should get the best place in the store, which means for search result pages – the first results. […]

eCommerce media in Germany – Panel discussion

2 years ago, it was hard to find German ecommerce sites that were selling sponsored product ads to advertisers and sellers, besides Amazon and […]

Late bloomers, blue oceans and long tail sellers

  Here are three important takeaways from eBay’s Q1 2021 earning call regarding Sponsored Product Ads:   One: Engage the long tail! “In Q1, […]

A New and Unique Method of Optimising Towards Cost of Sale

By Josh Swerdlow. Everybody likes to get the best of both worlds.  Imagine a scenario where a store could provide to their sellers and […]

The must-have checklist for your eCommerce media

  2021 is here and it’s time to make sure you’re going to make the most of your ecommerce media. Here’s a list that will help you […]

Automatic for the people – part 2: Autonomous campaigns

  In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
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Mabaya Frequently Asked Questions

  • When was Mabaya founded?

    Mabaya was founded in 2013.

  • Who are Mabaya key executives?

    Mabaya's key executives are Avi Rabinovich, Liron Rose and Jonathan Kogan.

  • How many employees does Mabaya have?

    Mabaya has 22 employees.

  • Who are Mabaya competitors?

    Competitors of Mabaya include Invaluable, Fyndiq and Bizongo.

  • Where is Mabaya headquarters?

    Mabaya headquarters is located at 154 Grand St, New York.

  • Where are Mabaya offices?

    Mabaya has offices in New York, Chantilly and London.

  • How many offices does Mabaya have?

    Mabaya has 3 offices.