We’ve long been obsessed with show-stopping Italian shoes. But we were tired of watching what we loved slip away as all but a few luxury brands left Italy for what was faster and cheaper, and the ones that remained charged astronomical prices.
In early 2015, a small group of us—Italians in Florence and Americans in Boston—started M.Gemi. We returned to Italy and built relationships with small specialist workshops where shoes are still handmade, following steps that are over a hundred years old.
Then we introduced old world to new. By leveraging these relationships in Italy and selling online only, we removed the middleman, offering new shoes every single Monday, direct to shoe lovers, at historically impossible prices. Today, our team of style aficionados, data geeks, software specialists, ecommerce gurus, and passionate creatives are reinventing the business of luxury.