LoopMe is the world’s largest mobile video platform, reaching over 1.25 billion consumers worldwide via integration with programmatic ad exchanges and direct publishers.
LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices.
Our optimization is driven by Artificial Intelligence, employing algorithms that optimize ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation.
The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results.
LoopMe has global offices in New York, London, San Francisco, Beijing, Dubai, Dnepropetrovsk, Berlin and Paris.
Company Growth (employees)
LoopMe was founded in 2012 and is headquartered in New York, US
LoopMe Office Locations
LoopMe has offices in New York, London, San Francisco, Beijing and in 3 other locations
New York, US (HQ)
85 Broad St
Dnipropetrovs'k, UA
37 Starokozatska St
Paris-13E-Arrondissement, FR
11 Rue Guyton de Morveau
Berlin, DE
1 Kemperpl.
Beijing, CN
Room 604C, Aviation Services Plaza, Building #2, No.39 DongZhiMenWai Street, Dongcheng District
San Francisco, US
200 207 Powell St
LoopMe Data and Metrics
Summary Metrics
Founding Date | 2012 |
Total Funding | $17.5 m |
Latest funding size | $10 m |
Time since last funding | 7 months |
Investors | John Taysom, Open Ocean, Harbert European Growth Capital Fund, Peter Barry, OpenOcean, Torben Maajaard, HV Holtzbrinck Ventures, Russell Buckley, Impulse VC |
LoopMe's latest funding round in March 2017 was reported to be $10 m. In total, LoopMe has raised $17.5 m
LoopMe Financial Metrics
LoopMe's revenue was reported to be £12.8 m in FY, 2016 which is a 106% increase from the previous period.
GBP
Revenue (FY, 2016) | 12.8 m |
Revenue growth (FY, 2015 - FY, 2016), % | 106% |
Gross profit (FY, 2016) | 5.3 m |
Gross profit margin (FY, 2016), % | 41% |
Net income (FY, 2016) | (1.8 m) |
Cash (31-Dec-2016) | 3.1 m |
| GBP | FY, 2015 | FY, 2016 |
|---|---|---|
Revenue | 6.2 m | 12.8 m |
Revenue growth, % | 106% | |
Cost of goods sold | 4 m | 7.6 m |
Gross profit | 2.2 m | 5.3 m |
| GBP | FY, 2014 | FY, 2015 | FY, 2016 |
|---|---|---|---|
Cash | 1.1 m | 785.4 k | 3.1 m |
Accounts Receivable | 707.2 k | 2.6 m | 5.5 m |
Current Assets | 1.8 m | 3.9 m | 9.2 m |
PP&E | 28.4 k | 68.6 k | 130.8 k |
| GBP | FY, 2015 | FY, 2016 |
|---|---|---|
Cash From Operating Activities | (2 m) | (1 m) |
Cash From Financing Activities | 2.3 m | 4.2 m |
Income Taxes Paid | 426.9 k | 246.2 k |
| GBP | Y, 2016 |
|---|---|
Revenue/Employee | 128.3 k |
Financial Leverage | 2.4 x |
Market Position of LoopMe
Traffic Overview of LoopMe
LoopMe Online and Social Media Presence
LoopMe News and Updates
March 07, 2017
LoopMe raises $10 million to optimize mobile video ads using artificial intelligence
LoopMe, a digital advertising firm that uses artificial intelligence (AI) to optimize mobile video advertising, has raised $10 million in a funding round led by Impulse VC and Harbert European Growth Capital, with participation from Holzbrinck Ventures and Open Ocean Capital. Founded out of London i…
October 31, 2016
Keeping in the loop: City A.M. talk with LoopMe founder Stephen Upstone
I think that out of the top 10 global brands, as rated by Interbrand, we work with eight of them,” says Stephen Upstone, chief executive and founder of LoopMe. His business has touched 1.5bn people, handles 500bn bits of data a day, and has opened offices from Los Angeles to Bangalore. Not bad fo…