Live Nation Entertainment is an entertainment company. It specializes in live music events and associated venue operations, sponsorship and advertising sales, ticketing services, and artist management. The company operates through three segments: Concerts, Ticketing, and Sponsorship & Advertising. The Concerts segment promotes live music events, operates and manages music venues, and produces music festivals. The Ticketing segment sells tickets for events and also for third-party clients across multiple live event categories. The Sponsorship & Advertising segment is engaged in the placement of advertising and maintaining relationships with sponsors. Live Nation Entertainment was formed as a result of a merger of Ticketmaster and Live Nation.