The Lithium platform helps brands connect, engage with, and understand customers by enabling them to respond on social networks and foster engagement on a community they own. With the power of Klout infused in the Lithium platform, brands also get a 3D understanding of their customers so that they can build rich customer experiences. The Lithium platform empowers brands to build vibrant online communities that drive sales, reduce service costs, accelerate innovation and grow brand advocacy. The company's technology delivers a seamless digital customer experience across websites, social channels and mobile devices. The company turns its customers’ digital properties into a social destination that enables them to respond at scale through social channels and gives them the power to engage and enlist customers as extensions of their support, marketing and sales teams.