Lithium is a company providing brands with the opportunity to connect customers, content, and conversations on digital channels. It offers a platform that enables brands to build online communities that drive sales, reduce service costs, accelerate innovation and grow brand advocacy. Its technology delivers a seamless digital customer experience across websites, social channels and mobile devices. The Company turns its customers’ digital properties into a social destination that enables them to respond at scale through social channels and helps to engage and enlist customers as extensions of their support, marketing, and sales teams. Lithium merged with Spredfast to form Khoros.