LGBTQ Loyalty Holdings (formerly known as LifeApps Brands) is a financial methodology and data company that quantifies corporate equality alignment with the LGBTQ community and minority interest groups. It offers a LGBTQ100 environmental, social and governance (ESG) index that helps customers find companies that align with their values. The company also develops a LGBTQ News Network site, a member’s page for readers to curate their own content, a LGBTQ eNewsletter that provides news briefs once a week, a social media streaming feed, etc.