OverviewSuggest Edit

Lengow is a Saas solution which allows online retailers to quickly and easily index their product catalogue across all types of e-commerce channels such as comparison shopping sites, marketplaces, affiliate platforms, retargeting and social networks. It may be easy to create an e-commerce store in just a few minutes nowadays, but ensuring efficiency and visibility is much harder. In 2009, the two founders, Mickaël Froger and Jérémie Peiro, noticed there were very few tools to help online merchants to efficiently sell their products on every possible ecommerce channel. Merchants encountered very time-consuming issues such as the mass of distributions channels, the indexing and tracking issues due to a large number of networks or the lack of key performance indicators to optimise their sales revenue. The founders decided then to create Lengow: a solution allowing e-retailers to improve their visibility and profitability. To date, the data feed management solution can quickly and easily index online merchants’ product catalogues on over 900 distribution channels worldwide.
The Lengow feed management solution gives online merchants a 360° view of their data in real time.
Lengow currently has more than 1,000 clients worldwide and distributes more than 92 million products on 15,000 feeds every day.

HQNantes, FR
Employee Ratings3.1

Latest Updates

Employees (est.) (Nov 2019)135

Lengow Office Locations

Lengow has offices in Nantes, Paris and Munich
Nantes, FR (HQ)
6 Rue René Viviani
Paris, FR
20 Rue Treilhard
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Lengow Financials and Metrics

Summary Metrics

Founding Date


Lengow total Funding

$13.3 m

Lengow latest funding size

$11.20 m

Time since last funding

4 years ago

Lengow investors

Lengow's latest funding round in September 2015 was reported to be $11.2 m. In total, Lengow has raised $13.3 m
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Lengow Online and Social Media Presence

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Lengow News and Updates

Lengow Announces the Launch of 'INSIGHTS' and Outlines the Future of 'On-Demand Commerce'

INSIGHTS: a major innovation to facilitate the analysis and automation of online sales for brands and retailers

Lengow Blogs

Marketplaces drive B2B e-commerce growth

BtoB marketplaces, a new sales channel for professionals.

[Guest post] How to successfully market your brand on TikTok

The platform TikTok, launched in 2017, is new and unmissable. Learn how to understand its codes and succeed in marketing on this powerful viral platform.

Interview: Europe’s cross-border marketplaces market

Following the release of the first edition of the "Top 20 Marketplaces Cross-Border Europe", Carine Moitier, Founder of Cross-Border Commerce Europe, shares the latest market trends and marketplaces that stand out on the continent.

Lengow Day 2019: key takeaways from this year’s event (part 1)

A look back on the topics covered in Lengow Day's morning conferences!

Interview: Scale internationally rapidly with Fruugo

At Lengow Day we caught up with Theodore Hettich, CSO at Fruugo, to find out the do's-and-don'ts of international expansion.

[Lengow Feature] Enrich your product catalogue with Google Analytics data

Discover our application for Google Analytics and build a powerful acquisition strategy.
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Lengow Frequently Asked Questions

  • When was Lengow founded?

    Lengow was founded in 2009.

  • How many employees does Lengow have?

    Lengow has 135 employees.

  • Who are Lengow competitors?

    Competitors of Lengow include Brandwatch, G2 Crowd and Synthesio.

  • Where is Lengow headquarters?

    Lengow headquarters is located at 6 Rue René Viviani, Nantes.

  • Where are Lengow offices?

    Lengow has offices in Nantes, Paris and Munich.

  • How many offices does Lengow have?

    Lengow has 3 offices.