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Lengow is a Saas solution which allows online retailers to quickly and easily index their product catalogue across all types of e-commerce channels such as comparison shopping sites, marketplaces, affiliate platforms, retargeting and social networks. It may be easy to create an e-commerce store in just a few minutes nowadays, but ensuring efficiency and visibility is much harder. In 2009, the two founders, Mickaël Froger and Jérémie Peiro, noticed there were very few tools to help online merchants to efficiently sell their products on every possible ecommerce channel. Merchants encountered very time-consuming issues such as the mass of distributions channels, the indexing and tracking issues due to a large number of networks or the lack of key performance indicators to optimise their sales revenue. The founders decided then to create Lengow: a solution allowing e-retailers to improve their visibility and profitability. To date, the data feed management solution can quickly and easily index online merchants’ product catalogues on over 900 distribution channels worldwide.
The Lengow feed management solution gives online merchants a 360° view of their data in real time.
Lengow currently has more than 1,000 clients worldwide and distributes more than 92 million products on 15,000 feeds every day.

HQNantes, FR
Employee Ratings3.1

Latest Updates

Employees (est.) (Jul 2021)148(+4%)
Cybersecurity ratingDMore

Lengow Office Locations

Lengow has offices in Nantes and Munich
Nantes, FR (HQ)
6 Rue René Viviani
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Lengow Financials and Metrics

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Founding Date


Lengow total Funding

$13.3 m

Lengow latest funding size

$11.2 m

Time since last funding

6 years ago

Lengow investors

Lengow's latest funding round in September 2015 was reported to be $11.2 m. In total, Lengow has raised $13.3 m
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Lengow Cybersecurity Score

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Lengow Online and Social Media Presence

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Lengow News and Updates

Private equity firm Marlin snatches up e-commerce optimization platform Lengow

French startup Lengow has a new landlord as Marlin Equity Partners has acquired a majority stake in the company. Lengow operates a software-as-a-service platform to optimize e-commerce listings. Terms of the deal are undisclosed. In particular, many sellers now list their items on multiple e-commerc…

Marlin takes over French e-commerce software company Lengow

Marlin Equity Partners has made an undisclosed ‘growth investment’ in software scale-up Lengow, which has built an e-commerce automation SaaS platform, giving the investment giant majority control in the French company. Lengow basically helps online retailers optimise their e-commerce strategy, allo…

Lengow Announces the Launch of 'INSIGHTS' and Outlines the Future of 'On-Demand Commerce'

INSIGHTS: a major innovation to facilitate the analysis and automation of online sales for brands and retailers

Lengow Blogs

Join us on October 7th for Lengow Day Game Show Edition!

Are you ready for the world’s first digital e-commerce game show? On the agenda for October 7th, 2021: tune in to our conferences, get free expert consultations in our consulting rooms, and book 1 to 1 meetings with our partners to receive concrete advice to one-up your e-commerce game!

Interview with ShipStation: Simplifying delivery management

Today we're talking to Andrew Norman, Managing Director at ShipStation International. ShipStation, a multi-channel and multi-carrier order and delivery management platform, unveils its new Lengow connector.

The online beauty market: State of play & major trends

The cosmetics market is estimated to be worth over 483 billion euros, according to data from 2019. Globally, the beauty and cosmetics sector has been booming for several years, especially online. Lengow has created a guide where you will find an overview of the state of play, customer trends, and th…

Lengow will soon be compatible with Zalando’s ZFS program

Zalando is one of the most popular marketplaces of today! They already have 38.7 million clients in Europe and counting... We're excited to announce that Lengow will soon be compatible with Zalando's ZFS program!

JOOM Interview | Tools for the International Growth of Joom Merchants

JOOM is a shopping application currently operating in China, Korea, Turkey, and European countries (including France). They are known for producing a wide range of useful and effective tools for international business development. Lengow asked, Joom answered: what makes them stand out?

Manor Interview: “Our partners benefit from 98% brand visibility in Switzerland”

This year, Manor, Switzerland's largest department store chain launched its own online marketplace. With Lengow, retailers and brands are already selling their products directly on this new platform, reaching even more Swiss shoppers. Read this interview to know what the new marketplace is all about…
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Lengow Frequently Asked Questions

  • When was Lengow founded?

    Lengow was founded in 2009.

  • How many employees does Lengow have?

    Lengow has 148 employees.

  • Who are Lengow competitors?

    Competitors of Lengow include Kudos, Brandwatch and Zillable.

  • Where is Lengow headquarters?

    Lengow headquarters is located at 6 Rue René Viviani, Nantes.

  • Where are Lengow offices?

    Lengow has offices in Nantes and Munich.

  • How many offices does Lengow have?

    Lengow has 2 offices.