Reali Loans

Reali Loans (formerly known as Lenda) is a company offering an online platform that enables individuals to refinance their home loans online. It provides customers with the opportunity to receive rate quotes from Reali Loans, apply for a loan, sign lender disclosures, upload photos of their documents, receive real-time status updates, process and close the loan in the online mode.

Employee Rating

Parent CompanyReali
HQSan Francisco, CA, US
Cybersecurity ratingAMore
Reali Loans was founded in 2012 and is headquartered in San Francisco, CA, US

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Key People/Management at Reali Loans

Jason van den Brand

Jason van den Brand

Chief Lending Officer
Amit Haller

Amit Haller

Co-Founder & CEO
Ami Avrahami

Ami Avrahami

Co-Founder & CTO
Tyler Baldwin

Tyler Baldwin

Chief Operating Officer
Randa McMinn

Randa McMinn

Chief Marketing Officer
Varun Bhatia

Varun Bhatia

Chief People Officer
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Reali Loans Office Locations

Reali Loans has offices in San Francisco and San Mateo
San Francisco, CA, US (HQ)
44 Tehama St, San Francisco
San Mateo, CA, US
777 Mariners Island Blvd #210
Show all (2)

Reali Loans Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$10.2 m


In total, Reali Loans had raised $10.2 m. Reali Loans is a subsidiary of Reali

Reali Loans Cybersecurity Score

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Reali Loans Online and Social Media Presence

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Reali Loans News and Updates

A LUCIDEZ DA LENDA, novidade da 25a Bienal Internacional do Livro de São Paulo

SÃO PAULO, 10 de agosto de 2018 /PRNewswire/ -- Para apresentar o novo romance do poeta e diplomata Raul de Taunay, "A Lucidez da Lenda", Editora PandorgA, 2018, há que se retroceder nos seus derradeiros escritos em prosa. Como poeta, Taunay edita com a mesma intensidade que produz versos ...

Buying a House Is Miserable. These Startups Are Trying to Help

Buying a home in the digital age requires weeks of navigating the mortgage maze. These tech-savvy entrepreneurs speed things up--but should they?

Overcoming the skeptics: Lenda CEO on reimagining homeownership with online mortgages

Jason van den Brand, founder and CEO of Lenda, an online mortgage company, constantly faces criticism on the idea and desire for completely digital mortgages. What makes Lenda stand out is that it eliminates the middleman in the mortgage process. So, to no surprise, loan officers aren’t too happy wi…

Online mortgage lender Lenda raises $5.25 million to fund expansion

Lenda, an online mortgage lender based in San Francisco, announced Monday that it closed its Series A round of funding, raising $5.25 million from a group of investors. In a release, the company said that it plans to use the money to fill “key” management positions, invest in improving its software …

Reali Loans Frequently Asked Questions

  • When was Reali Loans founded?

    Reali Loans was founded in 2012.

  • Who are Reali Loans key executives?

    Reali Loans's key executives are Jason van den Brand, Amit Haller and Ami Avrahami.

  • How many employees does Reali Loans have?

    Reali Loans has 11 employees.

  • Who are Reali Loans competitors?

    Competitors of Reali Loans include Roostify, HomeLight Home Loans and NASB Financial.

  • Where is Reali Loans headquarters?

    Reali Loans headquarters is located at 44 Tehama St, San Francisco, San Francisco.

  • Where are Reali Loans offices?

    Reali Loans has offices in San Francisco and San Mateo.

  • How many offices does Reali Loans have?

    Reali Loans has 2 offices.