LeadMedia Group, a digital marketing technology and services company, provides online marketing integrated services in Australia, Brazil, Canada, Malaysia, New Zealand, and South Africa. It develops data marketing platforms and solutions. The company operates Shopbot, a price comparison Website that connects customers and merchants in the online retail market; makazi, a data management platform, which helps advertisers in the consolidation of various digital information sources related to customer data, as well as ensures its smart and customized activation across various communication channels; and Busca Descontos, a Website focuses on promotions and discount coupons of the Brazilian e- commerce, as well as organizes dates for e-commerce, such as Black Friday, Boxing Day, and Brasil game day. It also operates R-Advertising, an agency that collects multi-channel data in various areas of online marketing, such as affiliation, edition of collecting devices, behavioural emailing, mobile, and RTB or social media; and provides LIVE TARGET, a technology that allows clients to understand the behavior of its customers and provides in real time segmented communication. The company was formerly known as Makazi Group and changed its name to LeadMedia Group in September 2014. LeadMedia Group was founded in 2008 and is based in Paris, France.