We are a few group of crazy people who wanted to create a company which donates 100% of its profits to non-profit organizations that support the most vulnerable people of our country (Yes, 100% of the profit, and there is no small print). Feel the emotion that we feel, and join us in the hope that together we can help to build a more just and humane economy. Late! began the sales of its first product; bottled water in a 500cc format, with and without gas, functioning similarly to any other commercial company. In March of 2009, Late! makes its official launch as a company through a public event, and in July of that same year Late! made its first donation to Fundación San José for adoption. Since 2009 to this day, the company has made donations to more than 20 non-profit organizations, has conducted an amount of more than 190 million pesos and the figures continue to rise.