Kin and Carta (formerly the St Ives Group) is an international consulting firm. It is organized around three firms: Kin + Carta Advise, a tech-centric management consultancy; Kin + Carta Create, a software engineering studio; and Kin + Carta Connect, a digital marketing agency. The firm operates a global ecosystem of strategists, engineers, and creatives and applies a pragmatic tech and data-led approach to help its customers build digital twins to replace existing analog processes, design and launch new digital products and services, and unlock future innovation through modernization initiatives.