Juice Financial (also known as Praxell) is a financial technology company that provides optimization banking services solutions. It develops Juice Enterprise, a customer program and data platform that offers transaction data, program configuration, auditing, and program creation tools; Juice Admin, a card manager platform that gives users access to payment cards (both virtual-first and physical), tiered rewards and benefits as well as a free digital banking account; Juice Cards and Carriers that offers producing of debit cards; and other products.