Johnson Outdoors

Johnson Outdoors designs, manufacturers and markets many of the world’s best known outdoor recreation brands. The Company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: Marine Electronics, Watercraft, Outdoor Gear and Diving. New products have represented a third or more of total company revenues over the past six years, helping to sustain market-leadership positions in nearly a dozen categories, and garnering “best of the best” recognitions from major industry institutions and publications, like Field & Stream, Men’s Journal, National Geographic Adventure, Popular Science, Women’s Health and Paddler magazines, among others.
Racine, US
Size (employees)
1,200 (est)
Johnson Outdoors was founded in 1970 and is headquartered in Racine, US

Johnson Outdoors Office Locations

Johnson Outdoors has office in Racine
Racine, US

Johnson Outdoors Metrics

Johnson Outdoors Summary

Market capitalization

$349.2 m

Closing share price

Johnson Outdoors's current market capitalization is $349.2 m.

Johnson Outdoors Financials

Johnson Outdoors's revenue is $433.7 m in 2016
FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015Y, 2016


$433.7 m

Cost of goods sold

$228.9 m$244.3 m$248 m$255.4 m$256.8 m$258.8 m

Johnson Outdoors Market Value History

Johnson Outdoors Online Presence

Johnson Outdoors Company Life

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