Johnson Outdoors

Johnson Outdoors designs, manufacturers and markets many of the world’s best known outdoor recreation brands. The Company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: Marine Electronics, Watercraft, Outdoor Gear and Diving. New products have represented a third or more of total company revenues over the past six years, helping to sustain market-leadership positions in nearly a dozen categories, and garnering “best of the best” recognitions from major industry institutions and publications, like Field & Stream, Men’s Journal, National Geographic Adventure, Popular Science, Women’s Health and Paddler magazines, among others.
Racine, US
Size (employees)
1,200 (est)
Johnson Outdoors was founded in 1970 and is headquartered in Racine, US

Johnson Outdoors Office Locations

Johnson Outdoors has an office in Racine
Racine, US (HQ)
555 Main St

Johnson Outdoors Data and Metrics

Johnson Outdoors Financial Metrics

Johnson Outdoors's revenue was reported to be $433.7 m in 2016

Revenue (Y, 2016)

433.7 m

Revenue growth (Y, 2015 - Y, 2016), %


Gross profit (Y, 2016)

176.5 m

Gross profit margin (Y, 2016), %


Net income (Y, 2016)

13.5 m

EBIT (Y, 2016)

22.9 m

Market capitalization (27-Jun-2017)

468.2 m

Closing share price (27-Jun-2017)


Cash (30-Sep-2016)

87.3 m
Johnson Outdoors's current market capitalization is $468.2 m.
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015Y, 2016


426.5 m425.4 m430.5 m433.7 m

Revenue growth, %


Cost of goods sold

228.9 m244.3 m248 m255.4 m256.8 m258.8 m257.3 m

Gross profit

171 m168.6 m171.7 m176.5 m

Gross profit Margin, %


Operating expense total

145.5 m151.9 m153.9 m153.6 m


25.6 m16.7 m17.9 m22.9 m

EBIT margin, %


Interest expense

5.1 m3.2 m2.3 m1.3 m788 k865 k727 k

Interest income

91 k85 k64 k81 k

Pre tax profit

24.7 m17.4 m

Income tax expense

2.7 m(20.4 m)9.8 m5.3 m8.3 m5.1 m10.2 m

Net Income

19.3 m9.1 m10.6 m13.5 m
USDY, 2009Y, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016


27.9 m33.3 m44.5 m58.9 m55.7 m70.8 m69.2 m87.3 m

Accounts Receivable

44.1 m44.5 m44.8 m41.5 m


76.4 m66.3 m79.9 m68.4 m

Current Assets

188.6 m197.6 m209.4 m202 m


21.1 m14.4 m14.3 m11.2 m

Total Assets

288.4 m288.6 m299.2 m310.3 m

Accounts Payable

26.5 m27.9 m28.5 m24.5 m

Current Liabilities

63.4 m60.2 m69.6 m67.7 m

Additional Paid-in Capital

66.4 m67.9 m69.5 m71.1 m

Retained Earnings

112.1 m117.6 m125.2 m135.4 m

Total Equity

197.7 m198.5 m198 m207.5 m

Financial Leverage

1.5 x1.5 x1.5 x1.5 x
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

19.3 m9.1 m10.6 m13.5 m

Depreciation and Amortization

9.8 m10.7 m11.8 m

Accounts Receivable

(3.1 m)(1.5 m)3.4 m

Cash From Operating Activities

30 m33.2 m43.4 m

Capital Expenditures

(16.3 m)(13.3 m)(11.7 m)

Dividends Paid

(3 m)(3.2 m)

Interest Paid

732 k

Income Taxes Paid

14.5 m

Free Cash Flow

46.3 m46.5 m55.1 m
USDY, 2016


361.4 k

Financial Leverage

1.5 x

Johnson Outdoors Market Value History

Johnson Outdoors Online and Social Media Presence

Johnson Outdoors Company Life and Culture

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