JD Sports Fashion engages in the retail of branded sports fashionwear and outdoor clothing and equipment. It operates through Sports Fashion and Outdoor segments. The company retails sports and fashion clothing, footwear, and sports and leisure goods, as well as distributes sports clothing and accessories, footwear and apparel, and rugby clothing and accessories. It offers products under a number of brands, such as JD, Chausport, Sprinter, Kooga, Kukri, etc. The company also operates online and catalog business under the getthelabel.com name. In addition, it licenses fashion brands and operates fitness centers.