Keep Watching IRIS.TV is a personalized video programming and decisioning system that allows video publishers and content owners to generate more video views in a continuous playback experience. The software is designed to increase consumption and simplify operations for web and mobile video distribution, matching content based on audience preferences and user interactions. The company’s core product Adaptive Stream™ is a personalization engine that delivers relevant content in a television-like experience, personalized to each viewer’s interests. IRIS.TV's clients and partners include video publishers, video players, and advertising technology companies. After publishers install IRIS.TV into their video players, their viewers watch more, watch longer, and watch more often. How it works: Powered by Adaptive StreamTM, IRIS.TV integrates with your video player and utilizes adaptive machine learning to programmatically deliver the right video content to the right viewer continuously and in real time. Viewers enjoy an uninterrupted and immersive experience where they easily discover the content they love. IRIS.TV has proven to engage audiences and increase viewership on publishers sites and apps. Publishers increase their video ad inventory at a fraction of the cost of traditional CPC and other audience acquisition and paid media strategies resulting in increased revenue from each viewer and improved ROI across all platforms and devices. Specialties: Video Recommendations, Personalization, Programmatic Content Delivery, Brand Experience, Business Rules, Audience Engagement, Cross-platform profiling, Ad Optimization
Type
Private
HQ
Los Angeles, US
Founded
2011
Employees
43 (est)-2%
IRIS.TV was founded in 2011 and is headquartered in Los Angeles, US

Key People at IRIS.TV

Field Garthwaite

Field Garthwaite

CEO
Richie Hyden

Richie Hyden

COO
Rob Bardunias

Rob Bardunias

CRO

IRIS.TV Locations

Los Angeles, US

IRIS.TV Metrics

IRIS.TV Summary

Founding Date

2011

Total Funding

$7 M

Latest funding size

$5.3 M

Time since last funding

over 1 year

Investors

We estimate that IRIS.TV's latest funding round in June 2015 was $5.3 M. In total, IRIS.TV has raised $7 M
We estimate that IRIS.TV's current employees are approximately 17% female and 83% male.

IRIS.TV Online Presence

IRIS.TV News

IRIS.TV Company Life

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