Iodine is a new kind of healthcare company, with a mission to change medicine by helping people find what works best for them. Iodine is a lead developer with the Food and Drug Administration on the openFDA research and development project. Everything the company does is grounded in three truths: Data, Design, and Humanity. Data means that Iodine starts with science, and leverage technology to bring it to scale. The firm combines data from valid research including the FDA and Cochrane Reviews, and It captures new data that can generate new insights. The company uses design to build useful tools that work for real people, and to communicate serious information clearly and accurately. Iodine aims to serve real people in the real world, with empathy, respect, and honesty.