Iodine is a new kind of healthcare company, with a mission to change medicine by helping people find what works best for them. We're based in San Francisco and believe in the power of people to make good decisions. The company was founded in 2013, and in Sept. 2014 launched our first product, an online resource on medication information and real-world experience with medications, based on a database of more than 100,000 reports from Americans. Since September 2013, Iodine has been the lead developer with the Food and Drug Administration on the openFDA research and development project. Everything we do is grounded in three truths: Data, Design, and Humanity. Data means that we start with science, and leverage technology to bring it to scale. We combine data from valid research including the FDA and Cochrane Reviews, and we capture new data that can generate new insights. We use design to build useful tools that work for real people, and to communicate serious information clearly and accurately. And we aim to serve real people in the real world, with empathy, respect, and honesty. Our mission is to experience into better medicine.