Interparfums

Interparfums is active in the perfume and cosmetics business and specializes in prestige perfumes. Created in 1982 by Philippe Benacin and Jean Madar, Interparfums began by developing mass-market perfumes with the creation and distribution of moderately priced eaux de toilette before shifting its strategic focus in the early 1990s to selective perfumes. Interparfums directs and manages the entire fragrance lifecycle from creation through distribution in France and international markets. As such, it coordinates the different phases of this lifecycle from marketing, olfaction, the bottle and packaging to the choice of promotional tools and communication media.