OverviewSuggest Edit

Intent is a company that provides predictive intelligence platform for online travel and commerce brands. It utilizes machine learning which processes real-time and historical data to predict what users want. The platform offers visualization of the website traffic value and its distribution, a targeting system that optimizes retargeting campaigns and placements of ads, and A/B testing tool identifying which elements to test and analyzing historical data.

TypePrivate
Founded2009
HQNew York, NY, US
Websiteintent.com
Employee Ratings4.7
Overall CultureC-

Latest Updates

Employees (est.) (Jun 2021)13(-23%)
Cybersecurity ratingAMore

Key People/Management at Intent

Richard Harris

Richard Harris

CEO
Damon Tassone

Damon Tassone

President
Lynne Hamilton

Lynne Hamilton

Global Partnerships
Tom Lanzetta

Tom Lanzetta

CFO
Adam Pritchard

Adam Pritchard

Strategy
Ori Kremer

Ori Kremer

VP Engineering
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Intent Office Locations

Intent has offices in New York, São Paulo, Kuala Lumpur and London
New York, NY, US (HQ)
75 Varick St 8th Floor
São Paulo, BR
Av. Brig. Faria Lima 1485 – 2º Andar Sl. 228
Kuala Lumpur, MY
Level 16, 1 Sentral Jalan Stesen Sentral 5
London, GB
2 Riding House St
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Intent Financials and Metrics

Summary Metrics

Founding Date

2009

Intent total Funding

$50.7 m

Intent latest funding size

$22.7 m

Time since last funding

7 years ago

Intent investors

Intent's latest funding round in July 2014 was reported to be $22.7 m. In total, Intent has raised $50.7 m
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Intent Acquisitions / Subsidiaries

Company NameDateDeal Size
VoyatJune 21, 2016

Human Capital Metrics

Source: github.com
Embed Graph
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Intent Cybersecurity Score

Cybersecurity ratingPremium dataset

A

95/100

SecurityScorecard logo

Intent Online and Social Media Presence

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Intent Company Culture

  • Overall Culture

    C-

    67/100

  • CEO Rating

    B

    77/100

  • Compensation

    C

    70/100

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Intent Blogs

Key drivers of SEM and SEO: Why Intent Media won’t negatively affect either

Intent understands that brand protection is a top priority for many of our partners. Naturally, CMOs aren’t willing to grow their incremental revenue with ad placements if there’s a risk of negatively impacting their SEM, SEO, or branding. Because of this, we ensure that our placements don’t adverse…

Key drivers of SEM and SEO: How Intent Media follows best-practices

Intent understands that brand protection is a top priority for many of our partners. Naturally, CMOs aren’t willing to grow their incremental revenue with ad placements if there’s a risk of negatively impacting their SEM, SEO, or branding. Because of this, we ensure that our placements don’t adverse…

Keep your SEO and SEM in tact with Intent Media

One of the most common questions we receive from companies looking to publish our placements is “will your ads affect our SEM or SEO?” It’s an understandable question. CMO’s aren’t willing to grow their incremental revenue at the behest of damaging their brand. Google’s rules and definitions around …

Routard.com reaches eCPMs twice as high as classical display

Through monetizing their audience with a qualitative and relevant hotel-comparison tool, Routard.com ‘s eCPMs were 2x higher than classical display ads. Routard.com is the first travel content related publisher in French speaking countries with more than 5 million users per month (source GA). The si…

Routard.com reaches eCPMs twice as high as traditional display

Through monetizing their audience with a qualitative and relevant hotel-comparison tool, Routard.com ‘s eCPMs were 2x higher than traditional display ads. Routard.com is the first travel content related publisher in French speaking countries with more than 5 million users per month (source GA). The …

Focusing Only on Conversions is a Big Mistake for Travel Sites

Travel shopping is fragmented, lengthy, competitive. Even the most loyal customers cross-shop to validate their choices before buying. The battle for traffic, clicks and conversions is tougher than ever for travel brands. Unfortunately, too many travel companies continue to fight against cross-shopp…
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Intent Frequently Asked Questions

  • When was Intent founded?

    Intent was founded in 2009.

  • Who are Intent key executives?

    Intent's key executives are Richard Harris, Damon Tassone and Lynne Hamilton.

  • How many employees does Intent have?

    Intent has 13 employees.

  • Who are Intent competitors?

    Competitors of Intent include OneSpot, Jivox and Privy.

  • Where is Intent headquarters?

    Intent headquarters is located at 75 Varick St 8th Floor, New York.

  • Where are Intent offices?

    Intent has offices in New York, São Paulo, Kuala Lumpur and London.

  • How many offices does Intent have?

    Intent has 4 offices.