Accessible from a unified data engine, Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost loyalty and digital growth. Insider is a technology company with offices in London, Moscow, Singapore, Dubai, Warsaw, Istanbul, Kuala Lumpur and Jakarta.
London, GB
Size (employees)
297 (est)+14%
Insider was founded in 2012 and is headquartered in London, GB
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Insider Office Locations

Insider has an office in London
London, GB (HQ)
The Stables Market Chalk Farm Rd
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Insider Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$13.2 m

Latest funding size

$11 m

Time since last funding

2 months ago


Insider's latest funding round in April 2018 was reported to be $11 m. In total, Insider has raised $13.2 m
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Insider Financials

Insider's revenue was reported to be £4.96 m in FY, 2009

Revenue (FY, 2009)

5 m

Gross profit (FY, 2009)

4.9 m

Gross profit margin (FY, 2009), %


Net income (FY, 2009)

(139 k)

EBITDA (FY, 2009)

(79 k)

EBIT (FY, 2009)

(166 k)

Cash (31-Dec-2016)

152 k
GBPFY, 2007FY, 2008FY, 2009


7.2 m5 m

Cost of goods sold

23 k21 k

Gross profit

7.2 m4.9 m

Gross profit Margin, %

GBPFY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


1.2 m1.1 m1 m635 k358 k68 k82 k142 k313 k152 k

Accounts Receivable

1.1 m691 k391 k811 k971 k1 m1 m877 k402 k471 k

Current Assets

2.5 m2 m1.6 m1.4 m1.3 m1.1 m1.1 m1 m1.1 m1.1 m


72 k68 k56 k54 k30 k24 k43 k106 k127 k89 k
GBPFY, 2007FY, 2008FY, 2009

Net Income

459 k9 k(139 k)

Dividends Paid

553 k
GBPY, 2016

Financial Leverage

8.6 x
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Insider News and Updates

The Wall Street bankers who feast during recessions say there's a 'smell in the air' and it's starting to feel like 2007 (MC, HLI, GHL)

The global economy is growing and corporate defaults are low and projected to drop even further. Yet the Wall Street investment bankers who feast during recessions are optimistic about their business, and some say it's starting to feel like it did just before the financial crisis. Top restructurin…

A 'relentless' 29-year-old is running JPMorgan's crypto strategy — here's what you can learn from him

Oli Harris, 29, is JPMorgan's head of crypto strategy and before that ran the bank's "In Residence" startup programme. He was featured on Business Insider's UK Fintech 35 under 35. Harris spoke to BI about how to get ahead at a big bank. LONDON — How can you climb the ranks at the big bank at a …

Rudy Giuliani and Michael Avenatti are going to war over the latest attempt to jumpstart the Stormy Daniels case

Adult-film actress Stormy Daniels is trying to revive her California civil suit against President Donald Trump and his longtime lawyer Michael Cohen. Her attorney, Michael Avenatti, argued in a Thursday filing that Trump's comments, in addition to those of his attorney Rudy Giuliani, brought to li…

There’s a fatal flaw at the heart of Trump's auto tariff strategy

A new Commerce Department investigation into foreign car imports is supposed to set up a win-lose scenario for the US in NAFTA negotiations. The problem is that's not how trade deals work. Canada and Mexico have already threatened to walk away from negotiations if Trump overplays his hand. This a…

Trump wants to slap massive tariffs on imported cars and trucks — here's who would lose the most

President Donald Trump is considering slapping tariffs on imported cars and trucks. Some countries would stand to lose a lot from a tariff on vehicles. The biggest losers from a auto tariff would all be US allies: Mexico, Canada, Japan, Germany, and South Korea. The newest target in President Do…

Experts say Trump’s decision to pull out of Kim Jong Un summit was right, but North Korea may still benefit

President Donald Trump on Thursday sent a letter to North Korean leader Kim Jong Un cancelling a planned summit that was set to be held in Singapore on June 12. He apparently did not warn South Korea about this decision. Experts say this could benefit North Korea and China.  South Korean Presiden…
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