Accessible from a unified data engine, Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost loyalty and digital growth. Insider is a technology company with offices in London, Moscow, Singapore, Dubai, Warsaw, Istanbul, Kuala Lumpur and Jakarta.
London, GB
Size (employees)
249 (est)+3%
Insider was founded in 2012 and is headquartered in London, GB
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Insider Office Locations

Insider has an office in London
London, GB (HQ)
The Stables Market Chalk Farm Rd
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Insider Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$2.2 m

Latest funding size

$2.20 m

Time since last funding

2 years ago


Insider's latest funding round in September 2016 was reported to be $2.2 m. In total, Insider has raised $2.2 m

Insider Financials

Insider's revenue was reported to be £4.96 m in FY, 2009

Revenue (FY, 2009)

5 m

Gross profit (FY, 2009)

4.9 m

Gross profit margin (FY, 2009), %


Net income (FY, 2009)

(139 k)

EBITDA (FY, 2009)

(79 k)

EBIT (FY, 2009)

(166 k)

Cash (3-Mar-2018)

152 k
GBPFY, 2007FY, 2008FY, 2009


7.2 m5 m

Cost of goods sold

23 k21 k

Gross profit

7.2 m4.9 m

Gross profit Margin, %

GBPFY, 2007FY, 2008FY, 2009

Net Income

459 k9 k(139 k)

Dividends Paid

553 k
GBPY, 2016

Financial Leverage

8.6 x
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Insider News and Updates

A doctor told us that rowing on a machine will get you 'more bang for your buck' than running on a treadmill — here’s why

Rowing is enjoying a resurgence in popularity in the fitness world. Business Insider spoke to former Olympic rower Dr. Cameron Nichol. He talked us through an experiment he conducted on a Channel 4 TV show that compared the impact of rowing on a machine vs. running on a treadmill. He believes row…

THE VOICE APPS REPORT: The issues with discoverability, monetization, and retention, and how to solve them

This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here. The voice app ecosystem is booming. In the US, the number of Alexa skills alone surpassed 25,000 in January 2018, up from just 7,000 the previou…

Cynthia Nixon has a key qualification for governor that Andrew Cuomo lacks

Cynthia Nixon has already made fixing New York's public-transportation problem a signature issue of her nascent campaign for governor. She is challenging Andrew Cuomo in the Democratic primary. Cuomo has largely neglected these transit problems, giving Nixon an opening to lay down a marker. Form…

A brutal battle between 2 Democrats fighting over the party's future has all eyes on Illinois today

All eyes are on the Illinois primaries on Tuesday — particularly, on a congressional battle between two Democrats, which has become a national flashpoint.  In the governor's race, the primary could narrow the field to a billionaire and a multi-millionaire.  Early voting is way up, especially in he…

'It rips my heart out': Dairy company CEO says Whole Foods killed off his business by abruptly canceling a 7-year contract

AtlantaFresh Artisan Creamery, a grass-fed dairy brand, is shutting down after Whole Foods canceled its seven-year contract with the company just 14 months into the agreement. "It rips my heart out," Ron Marks, the founder of AtlantaFresh, told Business Insider. "There's a lot of pain left here." …
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